Navigating Amazon's catalog can feel like a maze. Ever get tangled up in the web of SKUs and ASINs, wondering which is which?
So, here's a nugget from our team huddle: We pondered if subscribe and save options stick around when you switch SKUs. After some head-scratching, we slid this puzzle piece under the SKU category.
But here's a heads-up: Launching a new SKU? You'll need to gear up your ads again. But hey, no sweat in creating new campaigns – just loop in the new SKU into your existing ad groups.
Juggling multiple fulfillment methods? Piece of cake with different SKUs for each, like FBA and FBM. Just remember, the real magic happens at the SKU level in the back end, while the ASIN is the front-stage star, merging everything. And yep, this can lead to some quirky data quirks.
Good news about reviews – they stick with the ASIN. So, if a SKU vanishes in the back end, it'll pop right back when its ASIN buddy reappears. And for those playing the long game with BSR and keywords, breathe easy – they're globally glued to the ASIN, ready to bounce back if you need a do-over with your listing.