The Products tab's Trends feature provides valuable insights into individual product performance, aiding in strategic ad planning. Still, data on SB campaigns remains elusive.
👉 The Trends feature is one of the useful features of the Products tab.It helps to see the trend line for a specific product ASIN in a defined time frame.So, in addition to the combined performance for an ASIN across campaigns (excluding SB as product tab doesn't include them), we can also visualize in the form of graphs the chosen metrics (spend, sale, ACOS...) just like on the campaigns UI. This was previously only possible through the Advertised product report, and multiple steps. Looking at product-level breakdown is highly crucial for the overall ad performance and strategic planning. One more feature to call out is the product-level conversion metric, which somehow is not yet available on the campaigns UI.Products tab is certainly a highly valuable addition to the Ad console. However, there still remains a challenge in knowing SB campaigns's product level performance data. Even via reports. A workaround that is not 100% effective is portfolios or campaign naming.#amazon #sponsoredads #itsalwaysdayone