These are two cool updates for Sponsored Display campaign creation.
1️⃣ Key ad sizes: You can now preview creatives formatted in the main ad sizes on one page. This is another one of those updates that adds ease to the process. It’s helpful to see how your creative will look across the major placements. If you want, you can still scroll through to visualize all possible ad sizes.
2️⃣ Shop the Store: When selecting Ad Format, there is now an option to select Amazon Stores (including subpages) as the Landing Page. This is a nice expansion to direct traffic beyond just product detail pages. Storefront pages can offer an ideal destination given your campaign objective and audiences selected.
For instance, if you sell golf accessories and you’re looking to drive awareness and consideration with this campaign, you may target the Amazon Audience: Lifestyle – Interested in Golf and send traffic to your Store. Here, they can find a whole catalog of products that align with their interests.
Thanks to Charlie Adamczak for flagging these updates and sending me the screenshot!