Sponsored Brands Targeting Groups | Increase Awareness During Q4!
I'm very curious to see how these targeting segments perform, especially across the variety of SB creative factors we have at our disposal.
Testing creatives & evaluating differences in search terms in the "Keywords Related to your Landing Page" segment would be very interesting across standard SB Product Collection vs. SB Store Spotlight vs. SB Video.
Keywords Related to your Brand: A set of keywords that shoppers often use to search for your brand. This group can help you get more impressions from shoppers’ queries that are relevant to your brand.
Keywords Related to your Landing Page: A set of relevant keywords that drive traffic to your Store or product detail pages. This targeting group focus on high traffic, relevant keywords that are related to brand, branded products, and broad keywords under the same categories of the brand.
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