Off-Amazon metrics are now in the placement report. But control is limited. Impressions and spending remain low as Amazon tests the feature. Thanks, Himanshu.
Himanshu Verma
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👉 Off-Amazon metrics now available in the placement report
These off-Amazon placements are part of the recent sponsored ads expansion to premium apps and websites including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands including Lifehacker and Mashable.
However, we don't yet have manual control on this placement, as to whether we want to show ads or not, and whether we can increase/decrease bids.
Essentially, the impressions and spending are relatively much lower as Amazon is only testing it at the moment.