👉 New Product grouping for SD Contextual targeting!
The individual product option under contextual targeting now has a theme-based grouping of the suggested products to target:
- Higher-priced similar products
- Similar products in your catalog
- Lower-rated similar products
- Most-viewed similar products
This makes it easier to select products to target directly from the UI, based on category.
While the grouping is well-thought-out for targeting competitors, it's crucial to manually choose products to ensure relevance since Amazon is mainly looking at the product category/sub-category.
It would be useful if Amazon adds the export option in the future, and would be great to see this functionality extended to SP and SD product targeting as well.