May 07, 2023 12:00AM
Maximize SB Ads with ASIN Engagement Metrics. Discover how new API data for Stores' ASIN engagement metrics can help improve your Sponsored Brands Ads' performance and stay ahead of the competition. Thanks, Dustin.
Dustin Wassner
New API data available for Stores - this time for ASIN engagement metrics.
***Why this should matter A LOT to you:
We all know that the best SP Ads in the world will not work well with a bad Product Detail Page, right?
But with an optimized Product Detail Page, our jobs are SO MUCH EASIER!
Well guess what?
Its the same for SB Ads and Stores...
And if you are not taking advantage of the Stores data that we now have available to us, then I hate to say it, but...
**your SB Ads that drive to Store pages are probably not performing as well as they could be...
Rather than fall behind in this area, I would strongly suggest staying ahead of the competition and looking into these new datasets.
For Ad Agencies, making data-driven decisions for your clients is now easier than ever before. But, as always, having access to the right tools will make all the difference.
Here’s the link to the docs if you want to check out the new Store metrics: https://lnkd.in/gG3BETUk
If you have any questions about the API, please don't hesitate to reach out!
And if you missed my reference guide to the Ads API, check out the link again: https://lnkd.in/g5xPyck2