Budgeting just got smarter on Amazon. Amazon's stepped up its game by allowing SB (including video) budget rules to be set based on top-of-search impression share % and % of sales NTB. Not yet on SP, though. Thanks, Prem.
Prem Gupta
➡️ Post | Profile
TOS & NTB based budget rules for SB
➡️Now you can setup a budget rule based on your Top-of-search Impressions share % and % of sales NTB.
➡️These performance metrics are currently available only for SB (including video) budget rules.
➡️SP budget rules performance metrics are same i.e. ACOS, CTR, CVR & ROAS.