Auto-play custom images without extra cost. Amazon introduces a unique advertising feature for brands: auto-play custom images. When searching for products, users can now see these animated ads, offering a sequential showcase of what a product can do. Thanks, Gabriel.
Gabriel Cáceros
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I went on Amazon today to get my usual skincare restock 🙉
I searched for "Cerave" since that's the brand I've been using, and I was served a stunning Olay Sponsored Brands headline ad with custom images with... AUTO PLAY? See it yourself in the video below.
I can imagine how you could use this feature to showcase what your product does in 3 different steps. 🤭
🔶 Peel, stick, protect.
🔶 Pamp, moisturize, relax.
🔶 Brush, rinse, seal.
Idk, but do you see where I'm going?
This is a fantastic feature! And what is the best part?
You don't pay for people scrolling through the images!
You only pay if they visit your storefront or product listings.
How cool is that? 😂
So many opportunities. Let's get it!