👉Sponsored TV is now showing in all accounts (US)
Should we consider using it?
Essentially, it helps to expand your Brand reach by displaying ads on Amazon streaming TV services like Twitch and Freevee, reaching a growing viewer base on Amazon streaming.
Amazon's data indicates that viewers spend an average of 2 hours daily on this platform, making it a potent tool for brand awareness.
Beyond brand awareness, Amazon's internal study highlights +44% incremental reach and +73% purchase rate compared to those relying on a single approach.
➡️ What's also interesting about Amazon streaming TV ads, is the integration of shopping with viewing. Amazon's been launching new features like Shoppers can save product notifications for later or scan QR code to open the product detail page.
➡️ Importantly, there is no high spending requirement. You can start it similar to other campaigns with a small daily budget. The minimum bid is $10 for 1000 impressions (CPM model), so that's about $20 minimum daily budget you can run with.
➡️ In terms of targeting, there are Amazon's first-party insights to help target audiences based on likely content interests and product categories on Amazon.