Sponsored Display | Product Targeting | View as groups
Big change to SD Product Targeting!! We can now view up to 50 individual product targets filtered in these 4 groups:
▶ Higher-Priced Similar Products (50)
▶ Similar Products in your Catalog (50)
▶ Lower-Rated Similar Products (50)
▶ Most-Viewed Similar Products (50)
I think filtering and segmentation features within ad types can make it easier for advertisers to launch and test. Smart to roll this out in Sponsored Display, largely an underutilized ad type. Combined with the increasing holiday browsing / gifting traffic, this is a great segmentation to test out across top ASINs.
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