Increase average order value and units per order by optimizing your brand store. Amazon's own data shows that on average brand stores have a higher average order value AND higher units per order. Than the account on the whole. The key is to have a proper merchandising strategy to maximize AOV and units per order.
Typically, you want to place a mix of best sellers and a few categories on the homepage. And then have a simple site map that doesn't require endless browsing. Your brand store is a website, not a catalog. So don't have endless categories on the homepage. Your focus shouldn't be to list every product. Rather, it should be to drive conversions. That means featuring what customers are most likely.
Below is the homepage for the brand store that the Nectar team did very recently for Nora Fleming. It's as awesome as the brand and the people behind the brand. The product line is so unique. I love how our team helped bring it to life and make it pop without the design being overwhelming.
If you're an established brand looking for help with your brand store, A+, or other content work, don't hesitate to reach out. We have a full creative studio for photo, video, and graphic design in Denver, CO.
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