Amazon's AI for Sponsored Brands improves ad efficiency for large SKU lines. Ideal for fast ad setup, focus on top SKUs with professional creatives, use AI for the rest.
Amazon Generative AI | Sponsored Brands LIVE EXAMPLES ⬇️“MIDJOURNEY IS SO MUCH BETTER” But is it free? Is it synced directly to your advertising console? Is it scaleable to create headline images in the proper dimensions for 20k skus? No. Amazon Advertising may be scrappy with their initial releases, but the real value here is the long-term investment Amazon is making in AI. This product WILL get much better. —————————AI image creation makes Sponsored Brand custom images MUCH more efficient. Asset creation for multiple marketplaces and large SKU lines is one of the BIGGEST barriers to scale I hear about when speaking with brands. If you only have 5 SKU’s, sure, it’s worth the investment for professional-grade creatives.BUT if you have a large portfolio, this is a FANTASTIC way to get your ads up and running quickly.80//20🔸Focus on professional creatives for your top SKUs, and awareness placements. Use AI for the rest. (Tbh, I don’t even recommend mid journey for Top SKU’s / Top placements. Nothing beats professional design work….yet….) 🔸Once you test and learn on a low budget with your AI photos, you can improve the quality later.