Oct 09, 2023 12:00AM
Amazon introduces new Delivery Metrics for DSP. Providing real-time data to help advertisers optimize campaign delivery and prevent budget wastage. Thanks, Himanshu.
Himanshu Verma
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👉 Amazon launches new Delivery Metrics for DSP:
➡️ Delivery Rate:
This metric informs advertisers about the current progress of their campaign's delivery. It serves as an early indicator of potential under-delivery issues.
By monitoring the Delivery Rate, advertisers can proactively address any budget utilization concerns and make adjustments to ensure their campaigns stay on track.
➡️ Budget at Risk:
This metric quantifies the budget that could remain unspent if the campaign is projected to under-deliver. It acts as an alert system, notifying advertisers of potential budget wastage.
With this information, advertisers can take prompt action to optimize their campaign strategy and prevent unnecessary budget losses.
In essence, these metrics empower advertisers with real-time data and insights, enabling them to make informed decisions and maximize the efficiency and effectiveness of their advertising campaigns.