📣 Sponsored Brands Launches Version 4 (Multi-Ad Groups) for Bulksheets
With Sponsored Brands multi-ad group (V4) campaigns, you can create and manage multiple (multi) ad groups, and use any combination of all Sponsored Brands ad formats.
✅ Amazon recently released SB V4.0 in bulksheets. With the latest version, you will be able to:
- create and manage multiple (multi) ad groups
- add a custom bidding adjustment by placement
- update your creative assets in bulksheets, including the creative headline, landing pages, and image files
- use all Sponsored Brands ad formats, including Store spotlight, Product collection, Video, and Brand video ads.
While I'm usually cautious about multi-ad group campaigns due to the lack of individual ad group budget control, I see potential in certain scenarios. For instance, they can be a valuable asset for A/B testing.