👉 New Product Ad insights on Add Products page (Ad Console)
Amazon has added new labels for Suggested products to help identify advertising opportunities with useful insights.
Brand building
Products identified to help grow brand engagement. Shoppers engaging with the product are likely to further engage with the brand, such as viewing or purchasing other products of the brand, visiting the Store, or searching for the brand.
Advertising these products can introduce a wider audience to your brand and stimulate sales of other items in your catalog.
New product
Products listed less than 90 days ago.
Trending
Products in categories experiencing a surge in detail page views, based on periods where detail page views are higher than the trailing 24-week average.
Advertising these products can help you to reach shoppers actively looking for products like yours and help increase sales.
Forecasted demand
Products in categories that have historically shown an upturn in detail page views in the upcoming 4 weeks, based on periods where page views are expected to increase considering 3-year historical page view data.
Advertising these products can help you to reach shoppers actively looking for products like yours and help increase sales.
Benchmarking
Products that saw a unit-sales trend or a conversion rate (CVR) lower than similar products. For unit sales, Amazon looks at the metric change for 4 weeks and compares it to the average change for similar products in the same category.
For CVR, it compares your products’ rate over 4 weeks to the average rate of similar products in the same category.
For these labels, Amazon is using machine-learning models to identify advertising opportunities based on the information that customers can view about your product, historical data, and category trends.