🌟 Amazon PPC Update: Placement Suggestion & Default Bid 🌟
➡️ Amazon now defaults to using "Dynamic bid - up and down" for manual targeting campaigns as well. Initially, this practice was confined to Auto Campaigns, but Amazon has extended it to include Manual Campaigns.
➡️ In addition to the default bid, Amazon recommends a percentage increase for Top of Search placement, relying on internal data. When setting up campaigns, it's crucial to pay close attention and adjust both bidding and placement modifiers according to your specific requirements.
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