Oct 02, 2023 12:00AM
Amazon DSP Unveils 'Delivery Rate' & 'Budget at Risk'. Amazon's DSP introduces two metrics, showing how ads spend versus budget and pinpointing potential unspent funds. A crucial tool for advertisers to refine ad strategies. Thanks, Yogesh.
Yogesh Kumar
🌟 Amazon DSP Update: Amazon Introduced Order-Level Delivery Rate and Budget at Risk 🌟
➡️ Delivery Rate is the rate at which the order is spending money relative to its budget and progress in the current flight. This rate is capped at 100% as an order never spends more than its budget. Budget at Risk is the amount of budget that may remain unspent if the current spending pattern continues through the end of the flight.
➡️ Delivery Rate and Budget at Risk are available in the Advertiser-Orders and Entity-Orders tables. Delivery Rate is also available on Order-Line Items and Order Settings pages. Both metrics are available starting day two of the flight and are calculated multiple times throughout the day. Delivery Rate and Budget at Risk are not yet available for impression-based orders.
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