🌟 Amazon DSP Update: Use overlapping audiences to identify new, similar audiences 🌟
➡️ Amazon DSP has introduced a feature called "Overlapping Audiences," which can be accessed within an audience's detail page.
➡️ This replaces the previous overlap reports and provides additional information such as overlap percentage and daily forecasted reach.
➡️ The feature allows advertisers to discover new, similar audiences that share common customer membership with the selected audience. It is beneficial for expanding campaign reach by including relevant audiences and refining creatives and messaging to better connect with potential customers interested in the brand.
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