Can we ditch “T5” next year and go with “Cyber November” instead? 🧐
Similarly, we are seeing more and more Amazon brands implement a “pre/post-T5 discount strategy.” Light discounts prior to BF, heavier discounts thru T5, light discounts post-Cyber Monday.
This morning, we’re seeing expected CVR% decreases post T5 - however, managed brands with active deals/discounts are still rolling. Discount strategy is becoming more and more detrimental to brand success in Q4.
What’re your thoughts on pre/post T5 deal/discount strategies?
#amazonadvertising #t5 #amazondeals #amazonads #betterams