We are now seeing the 'Add to Cart' metric available within a few managed Amazon Advertising accounts! This is specifically for Streaming TV.
A few ways to leverage this data:
1️⃣ How many ATC’s yielded from an STV campaign
2️⃣ There are multiple ways to remarket to those who landed on a PDP and/or added to cart but did not purchase - Good idea to test Amazon DSP and/or Brand Tailored Promotions if you haven't already 😁
#amazonads #amazonadvertising #ppctips #amazonppc #betterams