👉 From R$174,706.37 ==> R$263,621.23 in 20 Days.
👉 Ad Sales:
October : R$13187.42 ==> November: R$51631.17
👉 ACoS:
October 55% ==> November: 24%
🚀 Transforming a Brazilian Coffee Brand in Just 20 Days! ☕
Within a mere 20 days, I successfully elevated the presence of FMGC (Coffee), a Brazilian brand.
➡️ How did I achieve this? Through six simple yet powerful steps that I implement for every new account onboarded.
1. 🕵️♂️ [Proper Keyword Research]:
I took a deep dive into keyword research using tools like Helium10, Amazon Normal Search, Google Keyword Planner, and Google Trend. The goal? Identifying every conceivable relevant keyword associated with our products.
2. 🔍 [Keyword Segregation]:
I categorized the keywords into H.RELEVANT and RELEVANT. H.RELEVANT includes highly relevant terms with excellent conversion potential, like "medium roast coffee." On the other hand, "RELEVANT" keywords are more general, such as "coffee."
3. 🚀 [Macro Level SP Campaign Creation]:
To ensure maximum exposure, I crafted separate Exact and Phrase Match campaigns, each containing 5-10 keywords. This strategic move guarantees that every keyword receives the spotlight it deserves.
4. 💡 [Bidding Strategy]:
Faced with the challenge of delivering stellar results within 30 days, I applied a 30% higher bid than suggested for H.RELEVANT keywords. This, coupled with a fixed bid strategy (later switched to down only), aimed to maximize clicks in our campaigns.
5. 🔄 [Campaign Structure & Optimization]:
I revamped existing campaigns by pausing irrelevant keywords, adjusting bids, and introduced new campaigns with a meticulous structure. Each campaign now features 1 ASIN, 5-10 keywords, proper naming, and distinct portfolios for different products.
6. 🚀 [Introducing HSA & Video Campaigns]:
After 14 days, I identified the top 10 converting keywords from each portfolio and launched Headline Search Ads & Video Campaigns on them. The results? Exceptional performance!
My philosophy: A strong foundation ensures a towering structure. Proper keyword research lays the groundwork for successful campaigns, reducing the need for extensive optimization.
Please share your opinion about the strategy that i implemented.
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