Optimised PPC campaigns with Top of Search adjustments, increasing bid adjustment from 6% to 25%. Resulted in a 114% sales increase and a 25% rise in ad spend in one week. Achieved a decrease in ACoS by 18.5% and improved ROAS from 2.18 to 3.66. Continued performance improvement over two weeks, with a plan to enhance TOS focus further.
Enhancing PPC Campaigns with Top of Search Adjustments
Key Strategies for Dynamic Bids
This case study demonstrates the importance of strategic bid management and TOS placement targeting in PPC campaigns.