Executive Summary
Optimised PPC campaigns with Top of Search adjustments, increasing bid adjustment from 6% to 25%. Resulted in a 114% sales increase and a 25% rise in ad spend in one week. Achieved a decrease in ACoS by 18.5% and improved ROAS from 2.18 to 3.66. Continued performance improvement over two weeks, with a plan to enhance TOS focus further.
Enhancing PPC Campaigns with Top of Search Adjustments
Initial Actions
One-Week Results
Two-Week Results
Key Strategies for Dynamic Bids
Future Plans
This case study demonstrates the importance of strategic bid management and TOS placement targeting in PPC campaigns.
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