👉 This brand saved $20k+ in wasted Ad spend with this one report.
Cost per 1,000 viewable impressions (VCPM) campaigns can be hugely misleading, if not aware of how the attribution works.
We often come across Sellers not yet aware and wasting end up wasting significant amounts on vCPM campaigns.
💪 With a free Audit, we helped this brand find out the actual sales and the massive Ad spend they were wasting by only looking at the vCPM numbers reported in the ad console.
This video explains it in detail. It's a must-watch if you're running or planning to run vCPM campaigns!