"Amazon DSP does not work" - Let's talk about it 👇
🔶 Amazon DSP is about creating demand, and increasing customer retention.
There are two sides of the spectrum with DSP.
One side drives retention and purchases, the other drives demand and awareness. Both sides of the spectrum are beneficial, it just depends on what your goals are.
Your DSP budget should be shifted between both sides of the spectrum until you find the appropriate mix for YOUR brand needs month over month.
🔶 Amazon DSP results should NOT be compared directly to Amazon PPC.
They are two very different advertising products.
This being said, their performance should be viewed hand in hand, as good DSP management should positively influence your sponsored ad performance. (You can lean on AMC for this)
🔶 Amazon DSP attribution is broken.
I hear this often. It's not that Amazon attribution is broken or "wrong", it's that it is not being viewed appropriately. If being ran correctly, you can segment your audiences in a that allows you to have a much better understanding of what is incremental, and what is not.
🔶 Amazon DSP is a "black box".
You can segment your DSP campaigns to the same level of granularity as you can search if you wanted to.
We break out our targeting by objective and audience in order to get a better understanding of incrementality, and new customer acquisition. Most agencies don't do this due to operational complexities, but it can be done.
When you can see your DSP performance broken out in this way, it helps to drive trust in the product.
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Feb 03, 2025 12:00AM
Amazon adds geographic filters to Vendor Central sales data. New options let vendors analyze performance by city, state, country, and postal code to optimize inventory and forecast shipping costs.
👉 New Geographic Insights in Vendor Central Sales Reports!
Amazon has introduced new "View By" geographic options in Vendor Central’s sales reports, that allows analyzing sales performance by city, state, country, and postal code.
This level of granularity can be useful for Identifying top-performing regions to optimize inventory allocation and better forecasting of the shipping costs in pricing.
You can access these insights under the ‘View By’ menu in the Sales Report. A small but useful update for better decision-making!
Amazon has introduced new "View By" geographic options in Vendor Central’s sales reports, that allows analyzing sales performance by city, state, country, and postal code.
This level of granularity can be useful for Identifying top-performing regions to optimize inventory allocation and better forecasting of the shipping costs in pricing.
You can access these insights under the ‘View By’ menu in the Sales Report. A small but useful update for better decision-making!
Jan 27, 2025 12:00AM
Amazon Seller Central launches brand name generator tool. The new feature helps sellers create brand names by taking inputs about products and target audience, though it lacks trademark and domain availability checks. A simple but incomplete solution for Amazon sellers.
Amazon Sellers, Your Last Wish Has Been Granted! 🎉”
Amazon has a new tool in Seller Central: Create a Brand Name.
Finally, the one thing every seller needed most—a brand name generator.
Because, of course, creating the product, finding suppliers, managing ads, and keeping inventory in stock are easy. It’s naming your brand that’s the real battle, right?😂
You’ll find this gem under the Brand menu. Go to Build Your Brand, and at the top, you’ll see Create a Brand Name.
I gave it a spin:
Describe your company and products: “Revolutionary socks that improve productivity”
Product categories: “Wearable tech”
Your target audience: “Overachievers who want happy feet.”
Hit “Generate,” and voilà, I got:
“AchieveFeet”! 🤣
Funny, yes, but also useful—almost. Imagine if it checked trademarks, domains, and social handles. Then you’d know if your name is actually free to use. Now that would be great.
Amazon. You’re 80% there—now go for the full 100%!
What do you think? Cool new tool or just another Amazon experiment?
Amazon has a new tool in Seller Central: Create a Brand Name.
Finally, the one thing every seller needed most—a brand name generator.
Because, of course, creating the product, finding suppliers, managing ads, and keeping inventory in stock are easy. It’s naming your brand that’s the real battle, right?😂
You’ll find this gem under the Brand menu. Go to Build Your Brand, and at the top, you’ll see Create a Brand Name.
I gave it a spin:
Describe your company and products: “Revolutionary socks that improve productivity”
Product categories: “Wearable tech”
Your target audience: “Overachievers who want happy feet.”
Hit “Generate,” and voilà, I got:
“AchieveFeet”! 🤣
Funny, yes, but also useful—almost. Imagine if it checked trademarks, domains, and social handles. Then you’d know if your name is actually free to use. Now that would be great.
Amazon. You’re 80% there—now go for the full 100%!
What do you think? Cool new tool or just another Amazon experiment?
Jan 27, 2025 12:00AM
Main image design tips for product photography. Create a 3D effect by making products appear to pop out of the screen, using dynamic angles, and avoiding flat compositions. The goal is to make viewers feel the product is reaching toward them.
Main Image Hack 👇
This is one of my favourite main image hacks and strategies:
1️⃣ Make the product pop out of the screen
2️⃣ Use dynamic angles
3️⃣ Avoid 2D feeling composition
Bottom line... I want it to feel like the product is coming from the screen at you! 😱
Want to work with us? Go to 👉 https://www.unit6.studio/
This is one of my favourite main image hacks and strategies:
1️⃣ Make the product pop out of the screen
2️⃣ Use dynamic angles
3️⃣ Avoid 2D feeling composition
Bottom line... I want it to feel like the product is coming from the screen at you! 😱
Want to work with us? Go to 👉 https://www.unit6.studio/
Jan 27, 2025 12:00AM
Chinese products fail EU safety standards at alarming rates. European inspections found 85-95% of items from major Chinese retailers don't meet regulations, prompting Amazon to launch its Trusted Expert Network for better product safety monitoring.
85% of CHINESE PRODUCTS DON’T MEET REGULATIONS
A European market inspection recently found that 85–95% of products from Shein, AliExpress, and Temu fail to meet EU product legislation.
***(Stay up to date with this and more ecommerce updates in the BillionDollarSellers dot com newsletter.)***
These items often pose significant risks (e.g., choking hazards, overheating electronics, banned substances) and frequently lack an EU-based representative, as required by law.
Dutch regulators are especially concerned about the massive influx of e-commerce parcels from China—over one billion packages per year enter the EU through the Netherlands alone.
Dutch authorities are calling for a joint effort among producers, sellers, shippers, government bodies, and consumers to ensure safety and compliance.
In light of these known issues, Amazon has proactively introduced a new program in the E.U. that allows sellers to help police listings.
Called the Amazon Trusted Expert Network (TEN), it’s an invitation-only program uniting product experts and industry professionals to help identify risky product listings on Amazon (e.g., products that pose safety or compliance issues).
To participate, sellers must create a Compliance Central account using the provided link they receive in an invitation email.
When reporting a problematic listing, sellers are instructed to include:
1. Detailed description of the product and its potential safety/compliance concerns
2. List of products (e.g., URLs or ASINs)
3. Supporting documents (such as lab or research reports)
Amazon says this new program helps maintain a safe and trustworthy shopping environment.
A European market inspection recently found that 85–95% of products from Shein, AliExpress, and Temu fail to meet EU product legislation.
***(Stay up to date with this and more ecommerce updates in the BillionDollarSellers dot com newsletter.)***
These items often pose significant risks (e.g., choking hazards, overheating electronics, banned substances) and frequently lack an EU-based representative, as required by law.
Dutch regulators are especially concerned about the massive influx of e-commerce parcels from China—over one billion packages per year enter the EU through the Netherlands alone.
Dutch authorities are calling for a joint effort among producers, sellers, shippers, government bodies, and consumers to ensure safety and compliance.
In light of these known issues, Amazon has proactively introduced a new program in the E.U. that allows sellers to help police listings.
Called the Amazon Trusted Expert Network (TEN), it’s an invitation-only program uniting product experts and industry professionals to help identify risky product listings on Amazon (e.g., products that pose safety or compliance issues).
To participate, sellers must create a Compliance Central account using the provided link they receive in an invitation email.
When reporting a problematic listing, sellers are instructed to include:
1. Detailed description of the product and its potential safety/compliance concerns
2. List of products (e.g., URLs or ASINs)
3. Supporting documents (such as lab or research reports)
Amazon says this new program helps maintain a safe and trustworthy shopping environment.
Jan 27, 2025 12:00AM
Amazon's new Scheduled Bid Rules automate ad bid management. The feature allows preset bid adjustments for key events like Valentine's Day and Spring Sales, optimizing ROI while saving time on manual adjustments.
💡 𝗧𝗮𝗸𝗲 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘄𝗶𝘁𝗵 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗱 𝗕𝗶𝗱 𝗥𝘂𝗹𝗲𝘀 💡
Amazon just introduced a brilliant feature- 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗱 𝗕𝗶𝗱 𝗥𝘂𝗹𝗲𝘀- that lets you plan bid adjustments ahead of time for key events. This isn’t just another tool, it’s a smarter way to optimize ad performance and get the most out of your ad spend.
𝗪𝗵𝘆 𝗜𝘁’𝘀 𝗮 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿:
✅ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗜: By adjusting bids strategically during high traffic periods, you can capture more shoppers when they’re most likely to buy.
✅ 𝗦𝗮𝘃𝗲 𝗧𝗶𝗺𝗲: No more manual bid adjustments- set it and focus on other deep dives.
✅ 𝗦𝘁𝗮𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲: Ensure your ads remain visible during peak demand without overspending afterward.
𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗜𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:
💘 𝗗𝘂𝗿𝗶𝗻𝗴 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲’𝘀 𝗗𝗮𝘆:
👉 Schedule bid increases in the weeks before Valentine’s Day to target last minute shoppers.
👉Post event, lower bids to avoid wasting budget when demand drops.
🌸 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝗽𝗿𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀:
👉Boost bids at the start of March to capitalise on seasonal shopping trends.
👉Gradually scale down after the sales peak to keep spending under control.
Always use performance data from past events to identify optimal bid times and adjustments. This is your opportunity to stay one step ahead and make data driven decisions effortlessly.
How are you planning to use this to supercharge your campaigns?
Amazon just introduced a brilliant feature- 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝗱 𝗕𝗶𝗱 𝗥𝘂𝗹𝗲𝘀- that lets you plan bid adjustments ahead of time for key events. This isn’t just another tool, it’s a smarter way to optimize ad performance and get the most out of your ad spend.
𝗪𝗵𝘆 𝗜𝘁’𝘀 𝗮 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿:
✅ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗜: By adjusting bids strategically during high traffic periods, you can capture more shoppers when they’re most likely to buy.
✅ 𝗦𝗮𝘃𝗲 𝗧𝗶𝗺𝗲: No more manual bid adjustments- set it and focus on other deep dives.
✅ 𝗦𝘁𝗮𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲: Ensure your ads remain visible during peak demand without overspending afterward.
𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗜𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:
💘 𝗗𝘂𝗿𝗶𝗻𝗴 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲’𝘀 𝗗𝗮𝘆:
👉 Schedule bid increases in the weeks before Valentine’s Day to target last minute shoppers.
👉Post event, lower bids to avoid wasting budget when demand drops.
🌸 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝗽𝗿𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀:
👉Boost bids at the start of March to capitalise on seasonal shopping trends.
👉Gradually scale down after the sales peak to keep spending under control.
Always use performance data from past events to identify optimal bid times and adjustments. This is your opportunity to stay one step ahead and make data driven decisions effortlessly.
How are you planning to use this to supercharge your campaigns?
Jan 27, 2025 12:00AM
Amazon COSMO changes search from keywords to customer intent. This AI system improves product matching by understanding why customers make purchases, requiring sellers to optimize listings and PPC strategies for user intent rather than just keywords.
Many of you may not be familiar with the details of Amazon COSMO. As early adopters of these evolving trends, sharing more insights.
➡️What Is COSMO?
COSMO (Common Sense Knowledge Generation) goes beyond traditional keyword-based search. It deciphers the why behind purchases. For example:
Someone buys a memory foam pillow not just because it's "comfortable," but because they suffer from neck pain and need support for better sleep quality.
By tapping into deeper customer intent, COSMO makes Amazon smarter at connecting products with real needs, improving search relevance, and delivering personalized shopping experiences.
➡️For sellers, COSMO means:
✅Listings need to be optimized for intent, not just keywords.
✅Backend attributes and product information (titles, descriptions) must align with customer search behaviour.
✅PPC strategies must shift from volume-focused targeting to intent-driven campaigns.
COSMO rewards those who optimize listings and advertising strategies for genuine customer intent.
➡️What We’re Seeing Already
✅Mobile search results now push filters more prominently, creating a different shopping experience from desktop. This trend is just the beginning of COSMO’s impact.
✅Amazon’s relevance scoring now bridges gaps between search intent and product information. Products optimized for intent will rank higher organically.
➡️How to Stay Ahead of COSMO
✅Optimize Product Listings:
Align titles, descriptions, and attributes with customer intent.
Close semantic gaps by understanding the reasons behind customer searches.
✅Adjust PPC Strategies:
Focus on ads that match search intent, not just high-volume keywords.
Leverage COSMO’s insights to discover new, relevant keywords.
✅Monitor Search Trends:
Use SQP and other Amazon reports to track changes in search behaviour.
Adapt daily to refine your strategy and outpace competitors.
➡️What This Means for PPC Ranking
PPC ranking for keywords may become obsolete, and COSMO will make ad spending more efficient in the long run.
➡️What Is COSMO?
COSMO (Common Sense Knowledge Generation) goes beyond traditional keyword-based search. It deciphers the why behind purchases. For example:
Someone buys a memory foam pillow not just because it's "comfortable," but because they suffer from neck pain and need support for better sleep quality.
By tapping into deeper customer intent, COSMO makes Amazon smarter at connecting products with real needs, improving search relevance, and delivering personalized shopping experiences.
➡️For sellers, COSMO means:
✅Listings need to be optimized for intent, not just keywords.
✅Backend attributes and product information (titles, descriptions) must align with customer search behaviour.
✅PPC strategies must shift from volume-focused targeting to intent-driven campaigns.
COSMO rewards those who optimize listings and advertising strategies for genuine customer intent.
➡️What We’re Seeing Already
✅Mobile search results now push filters more prominently, creating a different shopping experience from desktop. This trend is just the beginning of COSMO’s impact.
✅Amazon’s relevance scoring now bridges gaps between search intent and product information. Products optimized for intent will rank higher organically.
➡️How to Stay Ahead of COSMO
✅Optimize Product Listings:
Align titles, descriptions, and attributes with customer intent.
Close semantic gaps by understanding the reasons behind customer searches.
✅Adjust PPC Strategies:
Focus on ads that match search intent, not just high-volume keywords.
Leverage COSMO’s insights to discover new, relevant keywords.
✅Monitor Search Trends:
Use SQP and other Amazon reports to track changes in search behaviour.
Adapt daily to refine your strategy and outpace competitors.
➡️What This Means for PPC Ranking
PPC ranking for keywords may become obsolete, and COSMO will make ad spending more efficient in the long run.
Jan 27, 2025 12:00AM
Price cuts aren't always the answer. Show value through emotional imagery and minimal text while letting strong branding build customer trust.
Perhaps… you don’t need to slash your prices.
Perhaps… you just need to show your customers how your product solves their problems and changes their lives.
➡️ use images that create more emotions
➡️ less texts the better
➡️ use more visuals
➡️ use your branding to build trust
---
What do you think?
Perhaps… you just need to show your customers how your product solves their problems and changes their lives.
➡️ use images that create more emotions
➡️ less texts the better
➡️ use more visuals
➡️ use your branding to build trust
---
What do you think?
Jan 27, 2025 12:00AM
Marketing Stream offers crucial advantages for Amazon Ads API data management. The service provides real-time data synchronization, streamlined pipeline operations, and detailed placement data for accurate bid optimization. Users should note increased data volume and time zone considerations when implementing.
If you’re not yet using Marketing Stream to pull your Amazon Ads API data, here are a few reasons you may want to consider incorporating it:
- Real-Time data: If you run your pipeline at, say, midnight PST, and you use standard API reports, the data (most notably the Ad Sales data) will become ‘stale’ as the day goes on.
In other words, if you have client-facing data, and don’t use Marketing Stream, as time goes on throughout the day, Ad Console figures will continuously grow further from what your reporting displays. I have personally seen deltas of up to 6% in some cases...
This to me is the real benefit of real-time data – the ability to keep your database in sync with the Ad Console database.
- Smaller pipeline footprint: One API request to create the Subscription, vs nightly requests for multiple report requests.
Pulling data for dozens of brands can cause a pipeline to run for a long time, especially if the API is causing issues (reports expiring, excessive throttling, etc), and with Marketing Stream, this goes away.
- Advanced placements data: The concept of incorporating Placements into Bid Ops (decreasing bids to then increase Placements based on performance per Placement) is OK in theory. The major problem, specifically with SP Targets, is that we don’t have the performance per Placement at the Target level, unless you are using Marketing Stream...
If you're not using Marketing Stream’s data to make Placement adjustments with Bid Ops, then it forces you to get ‘artistic’ with your numbers - something I personally try to avoid…
Some things to also factor in:
- The amount of data you are working with is multiples higher compared to the standard V3 API reports – I recommend using Snowflake or data stores to work more efficiently with the data.
- When using hourly data for bid ops, you must factor in time-zones (the data comes in hourly, but the time-zone for that data is not always the same)
- You will want to always keep in mind that sales data attributes to the date and hour of the click, and not the purchase
If you have any questions or comments on Marketing Stream, feel free to reach out 😊
- Real-Time data: If you run your pipeline at, say, midnight PST, and you use standard API reports, the data (most notably the Ad Sales data) will become ‘stale’ as the day goes on.
In other words, if you have client-facing data, and don’t use Marketing Stream, as time goes on throughout the day, Ad Console figures will continuously grow further from what your reporting displays. I have personally seen deltas of up to 6% in some cases...
This to me is the real benefit of real-time data – the ability to keep your database in sync with the Ad Console database.
- Smaller pipeline footprint: One API request to create the Subscription, vs nightly requests for multiple report requests.
Pulling data for dozens of brands can cause a pipeline to run for a long time, especially if the API is causing issues (reports expiring, excessive throttling, etc), and with Marketing Stream, this goes away.
- Advanced placements data: The concept of incorporating Placements into Bid Ops (decreasing bids to then increase Placements based on performance per Placement) is OK in theory. The major problem, specifically with SP Targets, is that we don’t have the performance per Placement at the Target level, unless you are using Marketing Stream...
If you're not using Marketing Stream’s data to make Placement adjustments with Bid Ops, then it forces you to get ‘artistic’ with your numbers - something I personally try to avoid…
Some things to also factor in:
- The amount of data you are working with is multiples higher compared to the standard V3 API reports – I recommend using Snowflake or data stores to work more efficiently with the data.
- When using hourly data for bid ops, you must factor in time-zones (the data comes in hourly, but the time-zone for that data is not always the same)
- You will want to always keep in mind that sales data attributes to the date and hour of the click, and not the purchase
If you have any questions or comments on Marketing Stream, feel free to reach out 😊
Jan 27, 2025 12:00AM
Amazon PICS simplifies vendor logistics through single-point shipping. The program consolidates orders to one fulfillment center per country or region, with Amazon handling redistribution, reducing costs and complexity for qualified vendors.
Amazon's 𝗣𝗜𝗖𝗦 is a logistics game-changer for Vendors.
𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?
🇬🇧 PICS allows you to ship to just one Amazon fulfilment centre in each country
🇪🇺 SuperPICS lets you ship to just one for the whole of Europe!
𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸?
🔹 You sign a PICS 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁
🔹 Purchase orders are 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗲𝗱
🔹 You send your inventory to one 𝗱𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗲𝗱 𝗙𝗖
🔹 Amazon 𝗿𝗲𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 stock across their fulfilment network
𝗪𝗵𝘆 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗣𝗜𝗖𝗦?
• 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀: No more coordinating shipments to multiple FCs
• 𝗖𝗼𝘀𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀: Reduced freight costs from consolidation
• 𝗦𝗶𝗺𝗽𝗹𝗲𝗿 𝗣𝗮𝗻-𝗘𝗨 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Serve customers across Europe.
But here’s the catch: PICS isn’t right for everyone.
Fees, service scope, and your business goals all need careful consideration.
Have you received a PICS proposal from Amazon?
📩 Drop me a message.
We can figure out if it’s the right program for you.
𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?
🇬🇧 PICS allows you to ship to just one Amazon fulfilment centre in each country
🇪🇺 SuperPICS lets you ship to just one for the whole of Europe!
𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸?
🔹 You sign a PICS 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁
🔹 Purchase orders are 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗲𝗱
🔹 You send your inventory to one 𝗱𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗲𝗱 𝗙𝗖
🔹 Amazon 𝗿𝗲𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 stock across their fulfilment network
𝗪𝗵𝘆 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗣𝗜𝗖𝗦?
• 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀: No more coordinating shipments to multiple FCs
• 𝗖𝗼𝘀𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀: Reduced freight costs from consolidation
• 𝗦𝗶𝗺𝗽𝗹𝗲𝗿 𝗣𝗮𝗻-𝗘𝗨 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Serve customers across Europe.
But here’s the catch: PICS isn’t right for everyone.
Fees, service scope, and your business goals all need careful consideration.
Have you received a PICS proposal from Amazon?
📩 Drop me a message.
We can figure out if it’s the right program for you.
Jan 27, 2025 12:00AM
Amazon Marketing Cloud access now available through Streamline Insights. The new dashboard offers AMC reporting, audience building, and customer analytics for Amazon advertisers.
Want to take Amazon Marketing Cloud for a test drive?
If you’ve ever wondered what AMC can do for your campaigns this is your chance. There have always been a few layers of barriers to access AMC, but we’ve spent the past few months building out a way to unlock access for all advertisers.
Introducing Streamline Insights.
It’s our new dashboard that provides AMC reports and builds AMC audiences to be used in Sponsored Ads and DSP campaigns. Beyond AMC, it also provides hourly metrics and builds unique customer avatars based on Amazon shopping signals.
If you want to check it out, comment here or send me a message. We will get you set up with the sign-up link!
If you’ve ever wondered what AMC can do for your campaigns this is your chance. There have always been a few layers of barriers to access AMC, but we’ve spent the past few months building out a way to unlock access for all advertisers.
Introducing Streamline Insights.
It’s our new dashboard that provides AMC reports and builds AMC audiences to be used in Sponsored Ads and DSP campaigns. Beyond AMC, it also provides hourly metrics and builds unique customer avatars based on Amazon shopping signals.
If you want to check it out, comment here or send me a message. We will get you set up with the sign-up link!
Jan 27, 2025 12:00AM
Amazon introduces new fees targeting small sellers and slow-moving inventory. Expect higher costs and fewer mini shipments. To adapt, cut slow-moving SKUs—Amazon prioritizes sales velocity and larger sellers. Adjust your strategy or face tougher margins.
🚨 Amazon Introduces New Fees 🚨
Did you really think that Amazon was being serious when they said that there would be no new fees in 2025?
If you fell for that, you are either really gullible or new to selling on Amazon.
Look, Amazon is greedy. They have always been and always will be. We can whine about it or we can digest the updates and adapt. You don't really have a choice so let's dig in.
This change will really hurt small sellers and slow-moving inventory. Say goodbye to mini shipments going to 2 locations.
Overall, this change increases fees across the board and really punishes smaller sellers.
💡 "What should I do?"
For most, this means a tough but necessary decision. Kill off those slow-moving SKUs. For some of you, this might be a slow color. Amazon is going to continue to obsess over sales velocity. They don't want stale inventory and they most definitely don't want small sellers.
Sorry, no hack to address this migraine!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Did you really think that Amazon was being serious when they said that there would be no new fees in 2025?
If you fell for that, you are either really gullible or new to selling on Amazon.
Look, Amazon is greedy. They have always been and always will be. We can whine about it or we can digest the updates and adapt. You don't really have a choice so let's dig in.
This change will really hurt small sellers and slow-moving inventory. Say goodbye to mini shipments going to 2 locations.
Overall, this change increases fees across the board and really punishes smaller sellers.
💡 "What should I do?"
For most, this means a tough but necessary decision. Kill off those slow-moving SKUs. For some of you, this might be a slow color. Amazon is going to continue to obsess over sales velocity. They don't want stale inventory and they most definitely don't want small sellers.
Sorry, no hack to address this migraine!
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Jan 27, 2025 12:00AM
Product value extends beyond the item itself to its complete presentation. The environment, packaging, branding, and storytelling all work together to shape customer perception and justify higher pricing.
Want To Charge More For Your Products? 👇
Don't just focus on designing the product - design also the space around it...
What do I mean?
1️⃣ We perceive product value differently, depending on the environment.
2️⃣ Start with an Amazing packaging experience
3️⃣ Pay attention to your branding and design layouts
4️⃣ Create a STORY around your product
What other strategies to increase product value have you tried?
Don't just focus on designing the product - design also the space around it...
What do I mean?
1️⃣ We perceive product value differently, depending on the environment.
2️⃣ Start with an Amazing packaging experience
3️⃣ Pay attention to your branding and design layouts
4️⃣ Create a STORY around your product
What other strategies to increase product value have you tried?
Jan 27, 2025 12:00AM
Amazon shuts Quebec warehouses, impacting 2,000 jobs. The closure includes the province's first unionized facility, with the company citing cost reduction measures, while unions claim it's an anti-union response to recent labor organizing.
AMAZON SHUTS DOWN QUEBEC OPERATIONS, CUTTING 2,000 JOBS
Amazon is closing warehouses across Quebec, affecting nearly 2,000 workers, including 300 from the province’s first unionized facility.
The company cites cost-cutting and a return to third-party delivery models.
Union leaders are calling it an ‘anti-union’ move after a Laval warehouse unionized in May 2024.
Seasonal workers will finish contracts, while others get 14 weeks’ severance.
Union vows to fight as Amazon reshapes its Canadian operations.
Source: Insider Paper
Amazon is closing warehouses across Quebec, affecting nearly 2,000 workers, including 300 from the province’s first unionized facility.
The company cites cost-cutting and a return to third-party delivery models.
Union leaders are calling it an ‘anti-union’ move after a Laval warehouse unionized in May 2024.
Seasonal workers will finish contracts, while others get 14 weeks’ severance.
Union vows to fight as Amazon reshapes its Canadian operations.
Source: Insider Paper
Jan 27, 2025 12:00AM
Amazon Sponsored Products now reach beyond Amazon's platform. Advertisers can display their ads on partner retail websites, allowing direct purchases while expanding audience reach and sales opportunities through cross-retailer capabilities.
🚀𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗡𝗼𝘄 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻! 🚀
Amazon has expanded the reach of Sponsored Products with Cross Retailer Capabilities-a powerful feature that allows your ads to appear on partnered retailer websites, enabling shoppers to complete their purchase directly on those platforms.
𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
✅ 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Shoppers can find exactly what they’re looking for and purchase it directly, no matter where it’s listed.
✅ 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵: Advertisers can now connect with new audiences outside of Amazon, driving more visibility and sales.
✅ 𝗕𝗼𝗼𝘀𝘁 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗦𝗮𝗹𝗲𝘀: Retailers benefit from increased traffic and conversions through targeted campaigns.
𝗛𝗼𝘄 𝘁𝗼 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗜𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:
1️⃣ 𝗦𝗲𝗹𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿: Choose the retailer where your products are listed, and set up your Sponsored Product campaign.
2️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Use Amazon’s tools to track performance, refine targeting, and maximize ROAS.
3️⃣ 𝗥𝗲𝗮𝗰𝗵 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: With ads now appearing on different retail platforms, you can grow your customer base and drive sales beyond Amazon’s ecosystem.
This update isn’t just about visibility, it’s about creating opportunities for growth across multiple channels.
Amazon has expanded the reach of Sponsored Products with Cross Retailer Capabilities-a powerful feature that allows your ads to appear on partnered retailer websites, enabling shoppers to complete their purchase directly on those platforms.
𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
✅ 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Shoppers can find exactly what they’re looking for and purchase it directly, no matter where it’s listed.
✅ 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵: Advertisers can now connect with new audiences outside of Amazon, driving more visibility and sales.
✅ 𝗕𝗼𝗼𝘀𝘁 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗦𝗮𝗹𝗲𝘀: Retailers benefit from increased traffic and conversions through targeted campaigns.
𝗛𝗼𝘄 𝘁𝗼 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗜𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:
1️⃣ 𝗦𝗲𝗹𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿: Choose the retailer where your products are listed, and set up your Sponsored Product campaign.
2️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Use Amazon’s tools to track performance, refine targeting, and maximize ROAS.
3️⃣ 𝗥𝗲𝗮𝗰𝗵 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: With ads now appearing on different retail platforms, you can grow your customer base and drive sales beyond Amazon’s ecosystem.
This update isn’t just about visibility, it’s about creating opportunities for growth across multiple channels.
Jan 27, 2025 12:00AM
Amazon halts drone deliveries after two crashes in Oregon rain. Program pause affects Texas and Arizona operations. Annual 500M package delivery goal remains unchanged, with company viewing this as temporary setback.
🤦♂️ BREAKING 🚨
Amazon just suspended all drone deliveries due to a crash in Oregon. Two drones crashed in rainy weather. The pause includes Texas and Arizona.
The plan to deliver 500 million packages a year is still in play. This is a speed bump, nothing more.
If anything, this is your signal to be more bullish about Amazon than ever before.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Amazon just suspended all drone deliveries due to a crash in Oregon. Two drones crashed in rainy weather. The pause includes Texas and Arizona.
The plan to deliver 500 million packages a year is still in play. This is a speed bump, nothing more.
If anything, this is your signal to be more bullish about Amazon than ever before.
--
P.S.
👉 If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Jan 27, 2025 12:00AM
Amazon expands AMC Audience Bid Adjustments to Sponsored Brands. The feature allows precise targeting of high-value customers through customized bids and messaging, following its successful implementation in Sponsored Products.
AMC Audience Bid Adjustments for Sponsored Brands!
After rolling out AMC Audience Bid Adjustments for Sponsored Products, Amazon has now enabled this feature for Sponsored Brands as well. From what we’re seeing, Sponsored Display could very well be next!
This update opens the door to a world of opportunities. With AMC Audiences, we can be laser-focused on high-value customers, tailoring bids based on where they are in their journey and customizing messaging to suit their needs.
This level of targeting has the potential to transform strategies.
We’re currently experimenting with these audiences to see how we can best leverage them. As soon as we have a defined strategy, I’ll share our approach and results with you all.
Have you started experimenting with AMC Audiences? If so, I’d love to hear about your results and any strategies you’re testing!
After rolling out AMC Audience Bid Adjustments for Sponsored Products, Amazon has now enabled this feature for Sponsored Brands as well. From what we’re seeing, Sponsored Display could very well be next!
This update opens the door to a world of opportunities. With AMC Audiences, we can be laser-focused on high-value customers, tailoring bids based on where they are in their journey and customizing messaging to suit their needs.
This level of targeting has the potential to transform strategies.
We’re currently experimenting with these audiences to see how we can best leverage them. As soon as we have a defined strategy, I’ll share our approach and results with you all.
Have you started experimenting with AMC Audiences? If so, I’d love to hear about your results and any strategies you’re testing!
Jan 27, 2025 12:00AM
A critical Amazon listing fix saved 40k+ reviews from disappearing. When a best-selling product detached from its parent listing before Black Friday, changing the item-type-keyword and creating a new parent ASIN restored the listing, saving crucial holiday sales.
The hidden Amazon listing trick that rescued 40k+ reviews from disappearing
Ever had a high-performing product suddenly vanish from its parent listing?
It happened to our client right before Black Friday.
Their best-seller (40k+ reviews) disappeared, potentially losing add-on sales.
Here's how we fixed it:
1️⃣ Identified the issue: Product type mismatch caused separation
2️⃣ Collaborated with Amazon rep to change item-type-keyword
3️⃣ Broke up the parent listing
4️⃣ Created a new parent ASIN
5️⃣ Successfully reparented the listing
Key takeaway: Sometimes, you need to "clear the cache" of old parent ASINs.
This approach can overcome stubborn parenting issues that resist conventional fixes.
Result? Our client's Black Friday promotion went ahead as planned.
Potential disaster averted.
With 40,000+ unique products managed, we've seen it all.
But Amazon's constantly evolving.
That's why staying on top of these technical nuances is crucial for maintaining your listings' health and maximizing sales.
Need help optimizing your Amazon listings?
Ever had a high-performing product suddenly vanish from its parent listing?
It happened to our client right before Black Friday.
Their best-seller (40k+ reviews) disappeared, potentially losing add-on sales.
Here's how we fixed it:
1️⃣ Identified the issue: Product type mismatch caused separation
2️⃣ Collaborated with Amazon rep to change item-type-keyword
3️⃣ Broke up the parent listing
4️⃣ Created a new parent ASIN
5️⃣ Successfully reparented the listing
Key takeaway: Sometimes, you need to "clear the cache" of old parent ASINs.
This approach can overcome stubborn parenting issues that resist conventional fixes.
Result? Our client's Black Friday promotion went ahead as planned.
Potential disaster averted.
With 40,000+ unique products managed, we've seen it all.
But Amazon's constantly evolving.
That's why staying on top of these technical nuances is crucial for maintaining your listings' health and maximizing sales.
Need help optimizing your Amazon listings?
Jan 27, 2025 12:00AM
New API feature enables SP and SB AMC Audience performance reporting. This update streamlines data collection compared to previous AMC reports or manual UI viewing, offering better integration with existing V3 report pipelines.
The ability to generate SP and SB AMC Audience performance reports in the Ads API – this simplifies the process a lot 😊
Prior to this, you could either:
- Generate an AMC report, which was not so bad, especially since there is an IQL for it – but creating a Workflow and Schedule could be a little clunky depending on your access to the Instance…
- Manually viewing the performance in the UI – super easy, but zero scalability.
I like this addition to standard API reports because it will integrate into most tech stacks a lot easier - if you are already pulling V3 reports in your pipeline, then this is a very simple addition.
If you have any questions or need help getting started with AMC Audiences in Sponsored Ads, please reach out!
Prior to this, you could either:
- Generate an AMC report, which was not so bad, especially since there is an IQL for it – but creating a Workflow and Schedule could be a little clunky depending on your access to the Instance…
- Manually viewing the performance in the UI – super easy, but zero scalability.
I like this addition to standard API reports because it will integrate into most tech stacks a lot easier - if you are already pulling V3 reports in your pipeline, then this is a very simple addition.
If you have any questions or need help getting started with AMC Audiences in Sponsored Ads, please reach out!
Jan 20, 2025 12:00AM
Product packaging impacts perceived value. Cheers' after-alcohol aid comes in engaging packaging with guides and fact sheets, while competitor Flyby ships in basic Amazon packaging. Despite Cheers' higher price point, its superior presentation creates a more premium experience.
If you’re a brand, make it your New Year’s resolution to either 1) launch new products with better packaging or 2) invest in better packaging for existing products.
*
Case in point:
⬅️ On the LEFT side of this image is the packaging for an after-alcohol aid from Cheers.
The box itself is playful and topical (it has the word “cheers” translated in many languages.
Inside, there is a:
1) Quick start guide which explains how to use the product and cross-sells the rest of the brand’s products; and
2) A fun little fact sheet that summarizes the impact of alcohol on the body from an academic study.
This product retails for $34.99 on Amazon, or $2.92 per serving.
*
➡️ On the RIGHT is a competing product from Flyby.
When you order this product on Amazon, all you receive is the jar inside of a standard Amazon mailer.
This product retails for $32.97 on Amazon, or $1.65 per serving.
⬇️
Which would you rather buy?
*
PS: Clearly I’ve been a happy Cheers customer and heavy Cheers user )holidays, amirite??)
*
Case in point:
⬅️ On the LEFT side of this image is the packaging for an after-alcohol aid from Cheers.
The box itself is playful and topical (it has the word “cheers” translated in many languages.
Inside, there is a:
1) Quick start guide which explains how to use the product and cross-sells the rest of the brand’s products; and
2) A fun little fact sheet that summarizes the impact of alcohol on the body from an academic study.
This product retails for $34.99 on Amazon, or $2.92 per serving.
*
➡️ On the RIGHT is a competing product from Flyby.
When you order this product on Amazon, all you receive is the jar inside of a standard Amazon mailer.
This product retails for $32.97 on Amazon, or $1.65 per serving.
⬇️
Which would you rather buy?
*
PS: Clearly I’ve been a happy Cheers customer and heavy Cheers user )holidays, amirite??)
Jan 20, 2025 12:00AM
Free Amazon social posts drive brand growth and sales. These overlooked marketing tools increase platform visibility and help sellers build their business presence.
Investing in Amazon social posts is a smart move that many sellers overlook.
Not only are they free, but they can also help to enhance your brand and increase your impressions on the platform.
Don't underestimate the power of social posts in driving sales and growing your business on Amazon.
If you're not sure where to start, check out these tips here.
Not only are they free, but they can also help to enhance your brand and increase your impressions on the platform.
Don't underestimate the power of social posts in driving sales and growing your business on Amazon.
If you're not sure where to start, check out these tips here.
Jan 20, 2025 12:00AM
Amazon added 900,000 new sellers in 2024 despite market challenges. While many new sellers fail, established sellers dominate sales volume, and Amazon's market share keeps attracting sellers despite rising fees.
In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.
Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.
New Amazon Sellers Worlwide
Many never achieve a sale, plenty stop selling after their first few sales, and some replace sellers that quit. Amazon is long past growing sales by growing the seller base or the assortment. Instead, seller growth indicates interest in the opportunity. The number itself is nearly meaningless; it not trending down is the signal.
Despite the influx of new sellers, more than half of the sales volume on the Amazon marketplace comes from sellers who started selling more than five years ago. The goods and brands those sellers are selling might be ever-evolving, but they regularly build long-lasting businesses on Amazon.
Every year, most sellers pay more fees as a percentage of their sales to Amazon. It is tough to be on Amazon because of fees; it is tougher not being on Amazon because of its market share. Because of Amazon’s unabating market share of e-commerce and, crucially, of e-commerce marketplaces, sellers return to selling on Amazon. If they don’t, the more than 2,000 new sellers Amazon adds daily are eager to step up.
Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.
New Amazon Sellers Worlwide
Many never achieve a sale, plenty stop selling after their first few sales, and some replace sellers that quit. Amazon is long past growing sales by growing the seller base or the assortment. Instead, seller growth indicates interest in the opportunity. The number itself is nearly meaningless; it not trending down is the signal.
Despite the influx of new sellers, more than half of the sales volume on the Amazon marketplace comes from sellers who started selling more than five years ago. The goods and brands those sellers are selling might be ever-evolving, but they regularly build long-lasting businesses on Amazon.
Every year, most sellers pay more fees as a percentage of their sales to Amazon. It is tough to be on Amazon because of fees; it is tougher not being on Amazon because of its market share. Because of Amazon’s unabating market share of e-commerce and, crucially, of e-commerce marketplaces, sellers return to selling on Amazon. If they don’t, the more than 2,000 new sellers Amazon adds daily are eager to step up.
Jan 20, 2025 12:00AM
Direct-to-consumer brands prioritize their online shops over Amazon presence. Brand presentation and visual priorities differ significantly between dedicated online stores and Amazon listings, despite selling identical products.
Online shop top, Amazon flop? 🥲
One look is enough to see why (D2C) brands often invest more in their online shop and forget about Amazon.
Same brand, same products – but completely different priorities.
Why? 🤔
Here is just a comparison based on the hero images – no talk about brand stores.
Do you know this too?
P. This is just one example – and there are hundreds of them.
One look is enough to see why (D2C) brands often invest more in their online shop and forget about Amazon.
Same brand, same products – but completely different priorities.
Why? 🤔
Here is just a comparison based on the hero images – no talk about brand stores.
Do you know this too?
P. This is just one example – and there are hundreds of them.
Jan 20, 2025 12:00AM
Sponsored Products expands to multiple retailers with cross-platform advertising. Advertisers can now run campaigns across different retail websites using familiar tools, enabling direct purchases through chosen retailers while reaching new customers and improving shopping experiences.
Sponsored Products now have Cross Retailer capabilities 🚀
When you launch a Sponsored Product campaign for a specific retailer, your ads will show up on that retailer’s website, and shoppers will complete their purchase directly with the retailer.
How it works:
- Choose the retailer where your products are sold, then create, manage, and track your campaign using the same tools you’re familiar with from Sponsored Products.
Benefits:
- For Retailers: Better shopping experience and more sales.
- For Advertisers: Reach new customers across different stores, even if you're not selling on Amazon.
- For Shoppers: Find products that match what they’re looking for more easily.
This is a huge update.
When you launch a Sponsored Product campaign for a specific retailer, your ads will show up on that retailer’s website, and shoppers will complete their purchase directly with the retailer.
How it works:
- Choose the retailer where your products are sold, then create, manage, and track your campaign using the same tools you’re familiar with from Sponsored Products.
Benefits:
- For Retailers: Better shopping experience and more sales.
- For Advertisers: Reach new customers across different stores, even if you're not selling on Amazon.
- For Shoppers: Find products that match what they’re looking for more easily.
This is a huge update.
Jan 20, 2025 12:00AM
Amazon's SKU Economics report offers vital cost analysis at product level. The report provides comprehensive data including sales, fees, advertising costs, and net proceeds, helping sellers track performance and profitability per SKU.
✅Amazon has been continuously improving its SKU Economics feature. You can now download the SKU Economics report, which provides SKU-level aggregated data on fees, costs, and net proceeds.
✅The SKU Economics report includes:
Sales data
Fees data
Supported fee types
Advertising data
Off-Amazon costs
Net proceeds
✅For advertising-related data, the report currently includes Sponsored Products charges. However, it does not yet cover other ad types like SB or SD.
✅This report is a valuable resource for advertisers, enabling them to analyze performance at the SKU level and make more informed decisions.
✅The SKU Economics report includes:
Sales data
Fees data
Supported fee types
Advertising data
Off-Amazon costs
Net proceeds
✅For advertising-related data, the report currently includes Sponsored Products charges. However, it does not yet cover other ad types like SB or SD.
✅This report is a valuable resource for advertisers, enabling them to analyze performance at the SKU level and make more informed decisions.
Jan 20, 2025 12:00AM
Amazon's AI assistant Rufus now appears prominently above the fold on desktop. The platform continues pushing AI-enabled search features across devices, with optimization guidance available via newsletter link.
ICYMI: Rufus is showing above the fold on desktop.
Amazon is continuing their push for AI-enabled search and
prioritizing bringing Rufus to the top of the page on both desktop and mobile.
If you're not preparing for this change, you're going to lose market share.
I posted in my newsletter a GUIDE to help you optimize for Rufus and stay ahead of the game.
Get it here: https://lnkd.in/gnVPufaM
Amazon is continuing their push for AI-enabled search and
prioritizing bringing Rufus to the top of the page on both desktop and mobile.
If you're not preparing for this change, you're going to lose market share.
I posted in my newsletter a GUIDE to help you optimize for Rufus and stay ahead of the game.
Get it here: https://lnkd.in/gnVPufaM
Jan 20, 2025 12:00AM
Amazon's new retail advertising feature expands product reach beyond its platform. Brands can now display sponsored product ads on other retailer websites, allowing shoppers to purchase directly while benefiting advertisers, brands, and customers through expanded market access.
Run Sponsored Product ads... on retailer websites?
Yes, really.
Amazon’s new “Advertise Products Across Retailers” feature is changing the game.
Here’s how it works:
→ Ads appear on the retailer’s website.
→ Shoppers complete their purchase directly with the retailer.
Why This Matters: 👇
For Brands:
↪ Increase sales by targeting more shoppers.
𝗙𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀:
↪Reach new audiences, even ones not shopping on platform.
𝗙𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀:
↪Easier to find (and purchase) relevant products from a platform they already trust.
What do you think of this new feature?
Have you tested it yet?
Yes, really.
Amazon’s new “Advertise Products Across Retailers” feature is changing the game.
Here’s how it works:
→ Ads appear on the retailer’s website.
→ Shoppers complete their purchase directly with the retailer.
Why This Matters: 👇
For Brands:
↪ Increase sales by targeting more shoppers.
𝗙𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀:
↪Reach new audiences, even ones not shopping on platform.
𝗙𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀:
↪Easier to find (and purchase) relevant products from a platform they already trust.
What do you think of this new feature?
Have you tested it yet?
Jan 20, 2025 12:00AM
Budget rules now available through bulk sheets for all Amazon markets. The update enables bulk management of campaign budgets and daily optimization rules, streamlining campaign management and saving time.
Budget rules data is now available through bulk sheets across all markets.
This update is a major enhancement for daily budget optimization, saving valuable time and making campaign management more efficient.
Previously, there was no option to update budget rules for all campaigns in a single action. Now, you can set up and manage rules in bulk, allowing for smoother and more streamlined adjustments.
Even better, you can customize and optimize these rules for each day, giving you complete control over your campaigns through bulk sheets.
This new feature is a significant step forward in simplifying and improving budget management on Amazon!
This update is a major enhancement for daily budget optimization, saving valuable time and making campaign management more efficient.
Previously, there was no option to update budget rules for all campaigns in a single action. Now, you can set up and manage rules in bulk, allowing for smoother and more streamlined adjustments.
Even better, you can customize and optimize these rules for each day, giving you complete control over your campaigns through bulk sheets.
This new feature is a significant step forward in simplifying and improving budget management on Amazon!
Jan 20, 2025 12:00AM
Amazon shifts sharp item prep responsibility to sellers from April 2025. Sellers must use puncture-resistant packaging for all sharp products or face disposal without reimbursement. Non-compliance will result in immediate disposal at seller's expense.
Effective April 14, Amazon wants you to handle sharp objects—literally 🔪
Starting April 14, 2025, Amazon will no longer offer prep services for sharp products. You must fully package all sharp items in cut- and puncture-resistant packaging (hardened plastic or blister packs).
Forget bubble wrap or cardboard—it won’t cut it (pun intended).
If you’re shipping sharp products to Amazon’s fulfillment centers, here’s what you need to know:
1️⃣ No Prep, No Play
Amazon will not prep your sharp items. That responsibility now falls entirely on sellers.
2️⃣ New Packaging Rules
To ensure safety during handling, storage, and delivery, all sharp edges and points must be fully contained in secure, puncture-resistant materials.
3️⃣ Miss the Mark? Prepare to Pay
If your sharp products don’t meet these updated requirements:
🔹 Pre-April 14: Non-compliant (with the minimum actual requirements) items will be disposed of without reimbursement.
🔹 Post-April 14: Immediate disposal at your expense (and no reimbursement).
Why It Matters:
This isn’t just a packaging update; it’s a clear shift in responsibility for sellers. Amazon’s associates will be safer with no prep services available, but the burden falls squarely on us to ensure compliance—or risk disposal fees.
This is your wake-up call for sellers in the kitchenware, gardening tools, or crafting supplies space: Start reviewing your packaging processes now.
My Take?
This move reinforces the need to understand Amazon’s evolving policies to stay ahead. And let’s face it: Customers want more than safety, they want professionalism.
Packaging done right avoids penalties and enhances your brand’s perception.
How are you planning to adjust to this? Let’s chat below. 👇
Starting April 14, 2025, Amazon will no longer offer prep services for sharp products. You must fully package all sharp items in cut- and puncture-resistant packaging (hardened plastic or blister packs).
Forget bubble wrap or cardboard—it won’t cut it (pun intended).
If you’re shipping sharp products to Amazon’s fulfillment centers, here’s what you need to know:
1️⃣ No Prep, No Play
Amazon will not prep your sharp items. That responsibility now falls entirely on sellers.
2️⃣ New Packaging Rules
To ensure safety during handling, storage, and delivery, all sharp edges and points must be fully contained in secure, puncture-resistant materials.
3️⃣ Miss the Mark? Prepare to Pay
If your sharp products don’t meet these updated requirements:
🔹 Pre-April 14: Non-compliant (with the minimum actual requirements) items will be disposed of without reimbursement.
🔹 Post-April 14: Immediate disposal at your expense (and no reimbursement).
Why It Matters:
This isn’t just a packaging update; it’s a clear shift in responsibility for sellers. Amazon’s associates will be safer with no prep services available, but the burden falls squarely on us to ensure compliance—or risk disposal fees.
This is your wake-up call for sellers in the kitchenware, gardening tools, or crafting supplies space: Start reviewing your packaging processes now.
My Take?
This move reinforces the need to understand Amazon’s evolving policies to stay ahead. And let’s face it: Customers want more than safety, they want professionalism.
Packaging done right avoids penalties and enhances your brand’s perception.
How are you planning to adjust to this? Let’s chat below. 👇
Jan 20, 2025 12:00AM
Amazon takes 66% of revenue through fees and advertising costs. Physical product sellers face tight margins after overhead, while substantial cash reserves are needed for inventory and Amazon's payment holdbacks.
Reviewing our brand for the year, the amount of fees we get from amazon is just brutal at this point. Here's a realisitic P&L if you want to sell on amazon.
46% fixed fees from amazon.
20% to ads (plan down to 15% this year)
13% operating margin. 66% to amazon.
Then add to that your actual overhead. Salaries, storage, insurance, software, etc...
Cash flow wise we added most of our income this year right back into expanding inventory (brand is grew a lot over 18 months) plus amazon's holdback is 6 figures at this point.
The float you need on a physical products business is no joke.
46% fixed fees from amazon.
20% to ads (plan down to 15% this year)
13% operating margin. 66% to amazon.
Then add to that your actual overhead. Salaries, storage, insurance, software, etc...
Cash flow wise we added most of our income this year right back into expanding inventory (brand is grew a lot over 18 months) plus amazon's holdback is 6 figures at this point.
The float you need on a physical products business is no joke.
Jan 20, 2025 12:00AM
Successful Amazon product launches in 2025 share key traits. They're improvements from established brands, have pre-existing customer bases, and are often Amazon Vendor products. Among 8.3M launches, top performers build on existing market presence rather than introducing entirely new concepts.
8,293,427 product launches on Amazon in the last six months.
Here are the top 10.
CONTEXT:
With a few million sellers on Amazon, much work goes into launching new products. Advertising strategies, review accumulation strategies, influencer coordination, and deals can all impact performance. There are more duds than winners.
What makes a winner?
1. None of these winning products are the first launch from the brand. They are improvements to the category. Improvements in both features and value.
2. They already have a customer base. Customers were waiting for these launches, so success wasn't risky.
3. Amazon Vendor strikes again! 6 out of 10 of these are 1P brands. Amazon Vendor's demise has once again been greatly exaggerated.
There are lots of ways to ensure success with a launch. It helps to see the winners and know how they do it. What strategies are winning in 2025?
Here are the top 10.
CONTEXT:
With a few million sellers on Amazon, much work goes into launching new products. Advertising strategies, review accumulation strategies, influencer coordination, and deals can all impact performance. There are more duds than winners.
What makes a winner?
1. None of these winning products are the first launch from the brand. They are improvements to the category. Improvements in both features and value.
2. They already have a customer base. Customers were waiting for these launches, so success wasn't risky.
3. Amazon Vendor strikes again! 6 out of 10 of these are 1P brands. Amazon Vendor's demise has once again been greatly exaggerated.
There are lots of ways to ensure success with a launch. It helps to see the winners and know how they do it. What strategies are winning in 2025?
Jan 20, 2025 12:00AM
Amazon just made budget rules way better. The old system was a manual headache, requiring individual setup and constant monitoring of campaign settings. Now there's finally a scalable way to manage those performance-based budget adjustments that kick in based on ROAS, ACOS, and other metrics.
Heck yesssss! 💪
Budget rules just got major upgrade!
We had tested budget rules and while we find them useful, we never used them at scale.
Why?
Because they were a PAIN!
Each rule had to be created, set and managed manually inside campaign settings.
Hard to set-up, easy to forget, hard to deactivate.
By the way if you don't know what budget rules are, I'll explain.
Campaign budget rules allow you to increase your campaign budgets at either certain hours of the day or during a specific date range (like Prime Day)
Or if the campaign hits certain performance metrics like return on ad spend (ROAS), advertising cost of sale (ACOS), click-through rate (CTR), or conversion rate (CVR)
These settings can be very useful if you know how to use them.
However you need to check and adjust often, which just wasn't possible before.
With the high potential something to go wrong and the difficulty of testing at scale we've not been using budget rules much.
But with this new update things are about to change 🙌
I've talked about how budget and bidding rules are awesome, but how we don't use them because there's no scalable way to manage.
Looks like Amazon is listening
Budget rules just got major upgrade!
We had tested budget rules and while we find them useful, we never used them at scale.
Why?
Because they were a PAIN!
Each rule had to be created, set and managed manually inside campaign settings.
Hard to set-up, easy to forget, hard to deactivate.
By the way if you don't know what budget rules are, I'll explain.
Campaign budget rules allow you to increase your campaign budgets at either certain hours of the day or during a specific date range (like Prime Day)
Or if the campaign hits certain performance metrics like return on ad spend (ROAS), advertising cost of sale (ACOS), click-through rate (CTR), or conversion rate (CVR)
These settings can be very useful if you know how to use them.
However you need to check and adjust often, which just wasn't possible before.
With the high potential something to go wrong and the difficulty of testing at scale we've not been using budget rules much.
But with this new update things are about to change 🙌
I've talked about how budget and bidding rules are awesome, but how we don't use them because there's no scalable way to manage.
Looks like Amazon is listening
