๐ Faster Multi-Channel Fulfillment is Here!
Amazon just made a BIG update for sellers using MCF in the US. Now your customers are about to get their orders even faster and without any extra cost!
โข Standard delivery: Just 3 business days (down from 5)
โข Expedited delivery: 2 business days (down from 3)
โข Priority delivery: Discontinued, but orders will now default to the expedited rate.
So, what does this mean for your business? By leveraging Amazon's vast fulfillment network and expertise, you can now offer faster, more reliable delivery across all your e-commerce channels.
Whether youโre selling through Amazon or your own site, these logistics improvements mean more satisfied customers, increased trust, and better reviews, all while you save time on logistics.
Leverage Amazon's fulfillment network to streamline your logistics with quicker shipping times and no extra fees. Itโs time to delight your customers and grow your business.
Ready to take your fulfillment to the next level? ๐ช
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Sep 04, 2024 12:00AM
Amazon's SQP dashboard offers valuable insights for targeting. Using SQP for offensive product targeting increased revenue and new-to-brand customers. Product targeting campaigns outperformed keyword targeting, with SBV campaigns generating 88% new-to-brand orders.
How We Boosted NTB Customers with Offensive Product Targeting Using Amazonโs SQP Dashboard
โ The SQP dashboard under Brand Analytics is a hidden gem that can be highly useful for both keyword and product targeting.
โ In the SQP ASIN View dashboard, you can identify the top keywords related to your product. By clicking on each relevant keyword, whether branded or non-branded, you are directed to the SQD (Search Query Details) section, which displays the top 10 products for that specific search query. It also provides details about the search term and shows where your product ranks. From this SQD, you can assess relevant product targets and analyze factors like price and other key metrics.
โ Today, I'll discuss how leveraging the SQP for offensive product targeting helped us boost overall revenue and acquire new-to-brand (NTB) customers.
โ We began testing this strategy in Q4 of last year, launching campaigns using the SQP ASIN View dashboard to analyze offensive product targeting opportunities.
โ After testing and running these campaigns for over nine months, here are some key findings:
๐We created both keyword and product-targeting campaigns using the data from the SQP and SQD. The keyword targeting campaigns did not perform well for our products, and we paused them after a month. However, the offensive product targeting campaigns proved successful.
๐We launched both Sponsored Products (SP) and Sponsored Brands Video (SBV) campaigns. The SBV campaigns were primarily focused on awareness, generating 88% new-to-brand orders.
๐The overall conversion rate for these product-targeting campaigns was around 9%. Additionally, the average cost-per-click (CPC) was $1.96, which is lower than the average CPC for product targeting campaigns, which stands at $2.36.
โ There are multiple analytics dashboards available within Amazon that offer rich data and metrics for analysis. Next, we plan to test the insights from the Product Opportunity dashboards.
โ If youโre interested in more in-depth information on product targeting strategies, be sure to check out our latest article (https://lnkd.in/gSDYW6zj).
โ The SQP dashboard under Brand Analytics is a hidden gem that can be highly useful for both keyword and product targeting.
โ In the SQP ASIN View dashboard, you can identify the top keywords related to your product. By clicking on each relevant keyword, whether branded or non-branded, you are directed to the SQD (Search Query Details) section, which displays the top 10 products for that specific search query. It also provides details about the search term and shows where your product ranks. From this SQD, you can assess relevant product targets and analyze factors like price and other key metrics.
โ Today, I'll discuss how leveraging the SQP for offensive product targeting helped us boost overall revenue and acquire new-to-brand (NTB) customers.
โ We began testing this strategy in Q4 of last year, launching campaigns using the SQP ASIN View dashboard to analyze offensive product targeting opportunities.
โ After testing and running these campaigns for over nine months, here are some key findings:
๐We created both keyword and product-targeting campaigns using the data from the SQP and SQD. The keyword targeting campaigns did not perform well for our products, and we paused them after a month. However, the offensive product targeting campaigns proved successful.
๐We launched both Sponsored Products (SP) and Sponsored Brands Video (SBV) campaigns. The SBV campaigns were primarily focused on awareness, generating 88% new-to-brand orders.
๐The overall conversion rate for these product-targeting campaigns was around 9%. Additionally, the average cost-per-click (CPC) was $1.96, which is lower than the average CPC for product targeting campaigns, which stands at $2.36.
โ There are multiple analytics dashboards available within Amazon that offer rich data and metrics for analysis. Next, we plan to test the insights from the Product Opportunity dashboards.
โ If youโre interested in more in-depth information on product targeting strategies, be sure to check out our latest article (https://lnkd.in/gSDYW6zj).
Sep 04, 2024 12:00AM
Relying solely on SP defensive ads leaves brands vulnerable. Integrating SBV and SD ads into defensive strategies protects product pages from competitor attacks. This multi-layered approach enhances brand defense and increases visibility on Amazon.
๐ Are You Still Using Only SP Defensive Ads? It Might Be Time to Rethink Your Strategy
If your brand is relying solely on Sponsored Products (SP) for defensive ad campaigns, you could be leaving your product page vulnerable to competitor attacks.
In todayโs competitive Amazon marketplace, SP defensive adsโwhile crucialโare no longer enough to fully protect your brand from competitors who are using more sophisticated ad types like Sponsored Brands Video (SBV) and Sponsored Display (SD).
โก๏ธ Why is this important?
Because these newer ad types, particularly video ads, appear prominently on PDPs and can distract shoppers with engaging, high-quality content, often right next to the review section.
If your brand isnโt defending this space, you're essentially handing your competitors an open door to steal your customers at the point of decision-making.
To safeguard your PDPs effectively, itโs crucial to integrate SBV and SD ads into your defensive strategy. These placements can dramatically reduce the risk of losing sales to competitor ads with strong video content. Not only that, it can also help in showcasing other products from your catalog to offer more options, a useful opportunity to cross-sell.
Then, worth combining this with a robust SP campaign for a multi-layered defense that ensures you're covering all bases.
By expanding your ad types and strategies, youโll not only defend your brand more effectively but also increase visibility and conversions across the board.
โก๏ธ Defensive ads are just one part of product targeting. When done right, itโs a powerful strategy to grow market share, enhance brand presence, and boost revenue. Earlier this week, we released our first newsletter dedicated to product targeting, you may want to check out (link in comments)
If your brand is relying solely on Sponsored Products (SP) for defensive ad campaigns, you could be leaving your product page vulnerable to competitor attacks.
In todayโs competitive Amazon marketplace, SP defensive adsโwhile crucialโare no longer enough to fully protect your brand from competitors who are using more sophisticated ad types like Sponsored Brands Video (SBV) and Sponsored Display (SD).
โก๏ธ Why is this important?
Because these newer ad types, particularly video ads, appear prominently on PDPs and can distract shoppers with engaging, high-quality content, often right next to the review section.
If your brand isnโt defending this space, you're essentially handing your competitors an open door to steal your customers at the point of decision-making.
To safeguard your PDPs effectively, itโs crucial to integrate SBV and SD ads into your defensive strategy. These placements can dramatically reduce the risk of losing sales to competitor ads with strong video content. Not only that, it can also help in showcasing other products from your catalog to offer more options, a useful opportunity to cross-sell.
Then, worth combining this with a robust SP campaign for a multi-layered defense that ensures you're covering all bases.
By expanding your ad types and strategies, youโll not only defend your brand more effectively but also increase visibility and conversions across the board.
โก๏ธ Defensive ads are just one part of product targeting. When done right, itโs a powerful strategy to grow market share, enhance brand presence, and boost revenue. Earlier this week, we released our first newsletter dedicated to product targeting, you may want to check out (link in comments)
Sep 04, 2024 12:00AM
Amazon introduces ASIN Search in Business Reports. The update allows searching up to 100 ASINs simultaneously, providing quick data access and saving time for sellers. This feature enhances product tracking and analysis capabilities.
Amazon Business Report ASIN Search Update! ๐
I was checking out the business reports and noticed a small yet powerful update that Amazon has rolled out the ASIN Search option. You can now search up to 100 ASINs at once by separating them with commas. This makes it so much easier for sellers like us to quickly find the data we need right from the dashboard.
Key Advantages of the ASIN Search Option :
- Quick Data Access: Instantly find the ASINs you need.
- Time-Saver: No more scrolling through endless data.
- Better Insights: Easier to track and analyze multiple products.
This little update can make a big difference in how we manage our Amazon business.
Have you noticed this on your account?
I was checking out the business reports and noticed a small yet powerful update that Amazon has rolled out the ASIN Search option. You can now search up to 100 ASINs at once by separating them with commas. This makes it so much easier for sellers like us to quickly find the data we need right from the dashboard.
Key Advantages of the ASIN Search Option :
- Quick Data Access: Instantly find the ASINs you need.
- Time-Saver: No more scrolling through endless data.
- Better Insights: Easier to track and analyze multiple products.
This little update can make a big difference in how we manage our Amazon business.
Have you noticed this on your account?
Sep 04, 2024 12:00AM
Splitting keyword-heavy campaigns improves reach and performance. A case study showed significant improvements in impressions, orders, and ACOS after separating low-activity keywords into a new campaign. This strategy, while labor-intensive, yields better results and easier management.
If you have more than 25 keywords in a single campaign, you might be limiting their reach.
โ You may have noticed that some keywords generate very few to no impressions, while others perform much better. In such cases, try splitting your keyword list into multiple campaigns. This approach has worked well for the accounts we manage and has become a rule of thumb for us.
โ Hereโs a recent case study:
We took over a campaign from a newly onboarded account, paused all keywords with little to no activity (just 14 impressions combined in the last 7 days), and added them to a new campaign. The results were compelling:
๐๐ผ Week 01: Over 15k impressions, 5 orders, and 63% ACOS (expected for the first week).
๐๐ผ Week 02: With minimal optimization, we maintained 15k+ impressions, saw 12 orders, and reduced ACOS to 28%.
โ The new campaign still has more than 40 keywords, and weโll be splitting them into additional campaigns. While this approach adds extra work, it pays off with broader reach, higher sales, and improved ROAS.
โ Lastly, using a proper naming convention for these campaigns will make managing them much easier.
โ You may have noticed that some keywords generate very few to no impressions, while others perform much better. In such cases, try splitting your keyword list into multiple campaigns. This approach has worked well for the accounts we manage and has become a rule of thumb for us.
โ Hereโs a recent case study:
We took over a campaign from a newly onboarded account, paused all keywords with little to no activity (just 14 impressions combined in the last 7 days), and added them to a new campaign. The results were compelling:
๐๐ผ Week 01: Over 15k impressions, 5 orders, and 63% ACOS (expected for the first week).
๐๐ผ Week 02: With minimal optimization, we maintained 15k+ impressions, saw 12 orders, and reduced ACOS to 28%.
โ The new campaign still has more than 40 keywords, and weโll be splitting them into additional campaigns. While this approach adds extra work, it pays off with broader reach, higher sales, and improved ROAS.
โ Lastly, using a proper naming convention for these campaigns will make managing them much easier.
Sep 03, 2024 12:00AM
EU markets now offer multi-ASIN search and report downloads. This feature is available for both parent and child ASINs, enhancing product management capabilities for sellers in European marketplaces.
The option to search for multiple ASINs and download reports exclusively for them is now available in EU markets, both at the parent and child ASIN levels.
Sep 03, 2024 12:00AM
Differentiation is key in the competitive pet treat market on Amazon. Focus on limited ingredients, organic options, targeted keywords, and unique selling points. This strategy increased a client's sales by 30% in three months.
How to make your pet treats stand out on Amazon (... this simple shift increased our client's sales by 30%)
The pet industry is booming, but competition is fierce.
Here's how we helped a client differentiate their brand and increase sales:
1๏ธโฃ Focus on "limited ingredient" treats โ Tap into the growing demand for simple, health-focused pet products. Consumers want transparency and minimal, high-quality ingredients.
2๏ธโฃ Emphasize organic ingredients โ Our client's treats contain just 1-10 organic ingredients. This aligns perfectly with the natural and organic trend in pet food.
3๏ธโฃ Target specific keywords โ Use phrases like "limited ingredient dog treats" to enhance visibility in Amazon searches. This improves click-through and conversion rates.
4๏ธโฃ Highlight unique selling points โ Stand out by emphasizing specific aspects like sustainability, customization, or health benefits.
By implementing this strategy, our client saw a 30% increase in sales within just 3 months.
The key takeaway?
In a crowded market, differentiation is crucial.
Find your unique angle and make it the centerpiece of your marketing strategy.
It's not just about having a great product โ it's about communicating its value effectively. Not sure what this looks like in practice?
Take a look below.
The pet industry is booming, but competition is fierce.
Here's how we helped a client differentiate their brand and increase sales:
1๏ธโฃ Focus on "limited ingredient" treats โ Tap into the growing demand for simple, health-focused pet products. Consumers want transparency and minimal, high-quality ingredients.
2๏ธโฃ Emphasize organic ingredients โ Our client's treats contain just 1-10 organic ingredients. This aligns perfectly with the natural and organic trend in pet food.
3๏ธโฃ Target specific keywords โ Use phrases like "limited ingredient dog treats" to enhance visibility in Amazon searches. This improves click-through and conversion rates.
4๏ธโฃ Highlight unique selling points โ Stand out by emphasizing specific aspects like sustainability, customization, or health benefits.
By implementing this strategy, our client saw a 30% increase in sales within just 3 months.
The key takeaway?
In a crowded market, differentiation is crucial.
Find your unique angle and make it the centerpiece of your marketing strategy.
It's not just about having a great product โ it's about communicating its value effectively. Not sure what this looks like in practice?
Take a look below.
Sep 03, 2024 12:00AM
CPC control is crucial in the competitive shoe category. High traffic and click volumes make profitability challenging. Effective CPC management, conversion rate optimization, and consideration of return rates are essential for success in this high-volume market.
๐ Insights from the Shoe Category: CPC Control is Key to Success! ๐
Having worked with one of the world's leading shoe brands, I've uncovered some crucial insights into the dynamics of this competitive market. Despite the global recognition of top brands, Iโve observed that achieving a CVR above 6% remains a significant challenge due to the high traffic and click volumes in this category.
.
๐ Hereโs a crucial takeaway for anyone venturing into the shoe category:
Managing your CPC is essential.
Even with strong brand recognition and offline visibility, effective CPC control is pivotal for sustaining profitability. Emerging brands or newcomers face even greater hurdles, as the intense competition and high-volume keywords can lead to overspending on CPC if not strategically managed.
Key Factors to Consider:
1. CPC Management: Balance your CPC to ensure your profitability as the high click volumes in the shoe category can quickly lead to inflated costs.
2. Conversion Rate: Understanding and optimizing for this metric is crucial.
3. Return Rates: Shoes often have higher return rates. So, Incorporate this into your strategy to avoid unexpected losses.
As the shoe category remains one of the top high-volume sectors on platforms like Amazon so mastering these elements can be the difference between success and failure.
For those entering this space, a strategic approach to CPC and a deep understanding of the categoryโs intricacies are key to thriving in this competitive market.
Having worked with one of the world's leading shoe brands, I've uncovered some crucial insights into the dynamics of this competitive market. Despite the global recognition of top brands, Iโve observed that achieving a CVR above 6% remains a significant challenge due to the high traffic and click volumes in this category.
.
๐ Hereโs a crucial takeaway for anyone venturing into the shoe category:
Managing your CPC is essential.
Even with strong brand recognition and offline visibility, effective CPC control is pivotal for sustaining profitability. Emerging brands or newcomers face even greater hurdles, as the intense competition and high-volume keywords can lead to overspending on CPC if not strategically managed.
Key Factors to Consider:
1. CPC Management: Balance your CPC to ensure your profitability as the high click volumes in the shoe category can quickly lead to inflated costs.
2. Conversion Rate: Understanding and optimizing for this metric is crucial.
3. Return Rates: Shoes often have higher return rates. So, Incorporate this into your strategy to avoid unexpected losses.
As the shoe category remains one of the top high-volume sectors on platforms like Amazon so mastering these elements can be the difference between success and failure.
For those entering this space, a strategic approach to CPC and a deep understanding of the categoryโs intricacies are key to thriving in this competitive market.
Sep 03, 2024 12:00AM
Amazon shopping trends shift across generations. Younger customers are increasing in all categories. Day-parting may become obsolete as shopping patterns change. Creative strategies are needed to engage new demographics and increase product awareness.
Adapting to New Shopping Trends on Amazon
โ If you look at these statistics, you will realize that every generation is shopping on Amazon, from Millennials to Gen Z. This trend is evident in the Brand Analytics demographic reports.
โ Customers in the age brackets of 18-24 and 25-34 are increasing across all categories.
โ We also noticed these changes during Prime Day, when the sales trend remained steady across both days. There were not many fluctuations, which made day-parting decisions very confusing and challenging.
โ I believe day-parting will become obsolete in the future, as the new generation does not have a fixed shopping pattern. During Prime Day and the ongoing Labor Day sales, we are seeing a trend where a significant amount of traffic and orders are coming in between 1 a.m. and 4 a.m., which was not common before.
โ We need to focus more on the creative side to tackle these new demographic challenges. This includes creating multiple video ads for the same product to test view rates, experimenting with different custom images across the product line, improving store pages, and utilizing all the social features available on Amazon, such as Posts and Creator Connections etc.
โ These strategies will help engage the new generation and increase product awareness.
โ If you look at these statistics, you will realize that every generation is shopping on Amazon, from Millennials to Gen Z. This trend is evident in the Brand Analytics demographic reports.
โ Customers in the age brackets of 18-24 and 25-34 are increasing across all categories.
โ We also noticed these changes during Prime Day, when the sales trend remained steady across both days. There were not many fluctuations, which made day-parting decisions very confusing and challenging.
โ I believe day-parting will become obsolete in the future, as the new generation does not have a fixed shopping pattern. During Prime Day and the ongoing Labor Day sales, we are seeing a trend where a significant amount of traffic and orders are coming in between 1 a.m. and 4 a.m., which was not common before.
โ We need to focus more on the creative side to tackle these new demographic challenges. This includes creating multiple video ads for the same product to test view rates, experimenting with different custom images across the product line, improving store pages, and utilizing all the social features available on Amazon, such as Posts and Creator Connections etc.
โ These strategies will help engage the new generation and increase product awareness.
Aug 31, 2024 12:00AM
Walmart emerges as the new Amazon for e-commerce sellers. While Amazon matures, Walmart offers a growing platform with less competition and potential for early movers. Sellers should consider building their brand on Walmart now for future success.
๐จ MEGA Breaking ๐ฃ
Amazon sellers are making one catastrophic mistake in 2024 and no one is talking about it.
TikTok is nothing more than shiny object syndrome. To really succeed there, your product needs to have "virality" and really connect with Gen Z.
Most products don't have these elements so what's next?
It's Amazon 2.0
Yes, that would be Walmart. Not only did they beat Amazon in the drone race (drone deliveries are happening where I live in Dallas already) but they are seeing a SURGE in e-commerce shopping by the upper-class demographic. Same shoppers as Amazon.
๐ก Is that light bulb starting to turn on yet?
The naysayers will see this post and say that Walmart is a waste of time. Guess what? They said the same thing in 2010 when Amazon was still a baby.
The brand owners who enjoyed the gold rush in 2010-2020 are going to enjoy a second gold rush on Walmart in 2020-2030. Amazon is maturing while Walmart is a growing infant. So much potential.
I want you to zoom out and think about review MOATS for a second. Would you rather build there now while there are very few competitors or wait 5 years and start when there is a sea of 1,000 review listings?
Yup, the light bulb is pretty bright by now. Good.
๐ Here's the big picture. Grow your brand on Walmart now and reap the rewards years later.
As Jeff Bezos said, "All overnight success takes about 10 years." Heed his wise words!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Amazon sellers are making one catastrophic mistake in 2024 and no one is talking about it.
TikTok is nothing more than shiny object syndrome. To really succeed there, your product needs to have "virality" and really connect with Gen Z.
Most products don't have these elements so what's next?
It's Amazon 2.0
Yes, that would be Walmart. Not only did they beat Amazon in the drone race (drone deliveries are happening where I live in Dallas already) but they are seeing a SURGE in e-commerce shopping by the upper-class demographic. Same shoppers as Amazon.
๐ก Is that light bulb starting to turn on yet?
The naysayers will see this post and say that Walmart is a waste of time. Guess what? They said the same thing in 2010 when Amazon was still a baby.
The brand owners who enjoyed the gold rush in 2010-2020 are going to enjoy a second gold rush on Walmart in 2020-2030. Amazon is maturing while Walmart is a growing infant. So much potential.
I want you to zoom out and think about review MOATS for a second. Would you rather build there now while there are very few competitors or wait 5 years and start when there is a sea of 1,000 review listings?
Yup, the light bulb is pretty bright by now. Good.
๐ Here's the big picture. Grow your brand on Walmart now and reap the rewards years later.
As Jeff Bezos said, "All overnight success takes about 10 years." Heed his wise words!
--
P.S.
๐ Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Aug 31, 2024 12:00AM
Ranking on Amazon for broad keywords is challenging. Aiming for page three can still drive valuable traffic for terms like "toys for boys." Monitor performance and budget to optimize ad spend and capture traffic effectively.
Struggling with 'Toys for Boys'?
Optimize Your Amazon Strategy!
When dealing with broad keywords like "toys for boys," aiming for page one can be tough due to high search volume and the keyword's general nature.
You'll see a mix of products for all ages in these results, from teens to toddlers.
Shoppers often dig beyond the first page, sometimes reaching pages two, three, or even four.
Hereโs the key: ๐
even if you can't hit page one, landing on page three can still drive valuable traffic.
Just make sure your performance is on point and that youโre not blowing your budget in the process.
For these broad searches, you might get good results without needing to rank at the very top.
Keep an eye on your metrics, and use this strategy to capture traffic and optimize your ad spend effectively.
Optimize Your Amazon Strategy!
When dealing with broad keywords like "toys for boys," aiming for page one can be tough due to high search volume and the keyword's general nature.
You'll see a mix of products for all ages in these results, from teens to toddlers.
Shoppers often dig beyond the first page, sometimes reaching pages two, three, or even four.
Hereโs the key: ๐
even if you can't hit page one, landing on page three can still drive valuable traffic.
Just make sure your performance is on point and that youโre not blowing your budget in the process.
For these broad searches, you might get good results without needing to rank at the very top.
Keep an eye on your metrics, and use this strategy to capture traffic and optimize your ad spend effectively.
Aug 31, 2024 12:00AM
Ad data may not reflect actual sales. The Purchase Product Report reveals which items are bought after ad clicks. This tool helps analyze shopper behavior and optimize advertising strategies.
Ever noticed that your ad data doesnโt match actual sales?
Hereโs Why:
If your ad metrics show the orange product getting all the clicks, but youโre seeing sales for the black product, itโs time to dig deeper.
Use the Purchase Product Report to see which product is actually bought after clicking an ad.
By analyzing this data, you can map shopper behavior and get a clear picture of how your ads influence sales.
Check the Purchase Product Report, compare click ASINs to purchase ASINs.
Optimize your strategy accordingly.
Hereโs Why:
If your ad metrics show the orange product getting all the clicks, but youโre seeing sales for the black product, itโs time to dig deeper.
Use the Purchase Product Report to see which product is actually bought after clicking an ad.
By analyzing this data, you can map shopper behavior and get a clear picture of how your ads influence sales.
Check the Purchase Product Report, compare click ASINs to purchase ASINs.
Optimize your strategy accordingly.
Aug 31, 2024 12:00AM
Amazon changes handling and transit times for Chinese sellers. New rules reduce maximum transit time from China to US and introduce automated handling times. Sellers must maintain 90% on-time delivery rate to keep products listed.
๐จ Amazonโs New Handling and Transit Time Updates (heads up Chinese sellers)
Starting October 25, 2024, Amazon is changing the handling and transit time settings, this could significantly impact how you manage your FBM orders:
๐ต Transit Time Adjustments:
The maximum transit time for shipments from China to the continental U.S. will be reduced from 28 to 20 days for more accurate delivery and fewer late shipments.
So, if your transit time is currently set to 14-28 days, it will automatically update to 14-20.
๐ต Automated Handling Time:
Amazon will now automatically adjust handling times for SKUs based on historical performance. If your manually set handling time is slower by two or more days, automated handling time will take over to ensure quicker delivery dates.
If needed, you can request a manual handling time override for custom-made, media, and heavy and bulky SKUs. However, any exempted SKU will not receive on-time delivery rate (OTDR) protection from late deliveries.
But you must also consider that starting September 25, 2024, a minimum 90% OTDR without promise extensions is required to keep your seller-fulfilled products listed. Maintaining this rate is crucial.
So, review your current settings and be prepared to adjust your strategy to stay compliant and maintain high OTDR.
Starting October 25, 2024, Amazon is changing the handling and transit time settings, this could significantly impact how you manage your FBM orders:
๐ต Transit Time Adjustments:
The maximum transit time for shipments from China to the continental U.S. will be reduced from 28 to 20 days for more accurate delivery and fewer late shipments.
So, if your transit time is currently set to 14-28 days, it will automatically update to 14-20.
๐ต Automated Handling Time:
Amazon will now automatically adjust handling times for SKUs based on historical performance. If your manually set handling time is slower by two or more days, automated handling time will take over to ensure quicker delivery dates.
If needed, you can request a manual handling time override for custom-made, media, and heavy and bulky SKUs. However, any exempted SKU will not receive on-time delivery rate (OTDR) protection from late deliveries.
But you must also consider that starting September 25, 2024, a minimum 90% OTDR without promise extensions is required to keep your seller-fulfilled products listed. Maintaining this rate is crucial.
So, review your current settings and be prepared to adjust your strategy to stay compliant and maintain high OTDR.
Aug 31, 2024 12:00AM
FBA capacity limits are crucial for Q4 success on Amazon. Reduced delivery appointments and stricter inventory limits require precise management. Planning and monitoring are essential to maintain profitability during peak season.
How FBA Capacity Limits are key to Q4 success
With Q4 around the corner, the stakes for managing your inventory and capacity have never been higher. Mismanaging these factors could put you behind the competition or, even worse, in the red.
Amazon is proactively informing us about significant reductions in FBA delivery appointments and capacity limits throughout Q4 so they can focus on fulfilling orders rather than receiving inventory.
One way they are doing this is by reducing FBA delivery appointment slots more than ever.
The other way is forcing many sellers to face reduced capacity and hard deadlines for getting their inventory into fulfillment centers, meaning you'll need to stock up early while managing smaller quantities to stay compliant.
Amazon's adjustments aim for smoother operations, but this puts more pressure on sellers to manage inventory with precision. This is where SoStocked.com by Carbon6 is the best ally for your inventory management needs.
Planning is key to avoiding costly stock-outs or being unable to create new shipments during high-demand periods.
So, even though it is easier to say than do, staying within capacity limits is crucial to optimizing your operational costs and maintaining profitability.
Always watch the Capacity Monitor towards the end of each month. This will confirm your next month's limits and help you adjust your strategy in real-time by checking the forecasts.
And if you need a hand to optimize your order-handling processes during the year's peak season, tools like SoStocked by Carbon6 is your go-to ๐
With Q4 around the corner, the stakes for managing your inventory and capacity have never been higher. Mismanaging these factors could put you behind the competition or, even worse, in the red.
Amazon is proactively informing us about significant reductions in FBA delivery appointments and capacity limits throughout Q4 so they can focus on fulfilling orders rather than receiving inventory.
One way they are doing this is by reducing FBA delivery appointment slots more than ever.
The other way is forcing many sellers to face reduced capacity and hard deadlines for getting their inventory into fulfillment centers, meaning you'll need to stock up early while managing smaller quantities to stay compliant.
Amazon's adjustments aim for smoother operations, but this puts more pressure on sellers to manage inventory with precision. This is where SoStocked.com by Carbon6 is the best ally for your inventory management needs.
Planning is key to avoiding costly stock-outs or being unable to create new shipments during high-demand periods.
So, even though it is easier to say than do, staying within capacity limits is crucial to optimizing your operational costs and maintaining profitability.
Always watch the Capacity Monitor towards the end of each month. This will confirm your next month's limits and help you adjust your strategy in real-time by checking the forecasts.
And if you need a hand to optimize your order-handling processes during the year's peak season, tools like SoStocked by Carbon6 is your go-to ๐
Aug 31, 2024 12:00AM
Amazon Store traffic boosts average order value significantly. Data shows a 25.5% increase in average sales per order and 29.5% more units per order. Customers are more engaged and buy more when visiting the Store, highlighting the importance of optimizing and driving traffic to Amazon Stores.
๐ Boost Average Order Value 25% with Amazon Store Traffic!
Recently, I shared the importance of driving traffic to your Amazon Store, and someone asked me if thereโs any data to back it up.
Well, hereโs the case study youโve been waiting for.
In July 2024, we noticed some key differences between our business report and our Amazon Store data:
โ Average Sales Per Order
Our Amazon Store achieved a 25.5% higher average sales per order, despite a slight 2.8% decrease in the average selling price.
โ Average Units Per Order Item
We also saw a 29.5% increase in units per order. Order Item Session Percentage: While there was a 14.8% decrease here, it was offset by the other positive metrics.
โ Unit Session Percentage
Most notably, our Store experienced a 10.1% higher unit session percentage, indicating stronger customer engagement.
This data shows that driving traffic to your Amazon Store doesnโt just bring in more visitorsโit also increases the quality of those visits. Even with a lower average item price and a decrease in order session percentage, the higher unit session percentage clearly indicates that customers are more engaged and buying more when theyโre in the Store.
This shows the importance of a well-optimized Amazon Store and driving traffic to store. If youโre not already focusing on it, now is the perfect time to start.
Recently, I shared the importance of driving traffic to your Amazon Store, and someone asked me if thereโs any data to back it up.
Well, hereโs the case study youโve been waiting for.
In July 2024, we noticed some key differences between our business report and our Amazon Store data:
โ Average Sales Per Order
Our Amazon Store achieved a 25.5% higher average sales per order, despite a slight 2.8% decrease in the average selling price.
โ Average Units Per Order Item
We also saw a 29.5% increase in units per order. Order Item Session Percentage: While there was a 14.8% decrease here, it was offset by the other positive metrics.
โ Unit Session Percentage
Most notably, our Store experienced a 10.1% higher unit session percentage, indicating stronger customer engagement.
This data shows that driving traffic to your Amazon Store doesnโt just bring in more visitorsโit also increases the quality of those visits. Even with a lower average item price and a decrease in order session percentage, the higher unit session percentage clearly indicates that customers are more engaged and buying more when theyโre in the Store.
This shows the importance of a well-optimized Amazon Store and driving traffic to store. If youโre not already focusing on it, now is the perfect time to start.
Aug 31, 2024 12:00AM
Brands often misunderstand Amazon DSP's capabilities. Common mistakes include lack of education, poor structure, weak creatives, and insufficient data transparency. Proper setup, budgeting, and targeting are crucial for success.
Amazon DSP | Top Mistakes Brands Make
๐ Lack of Education
Many brands underestimate what Amazon DSP can truly achieve. Misunderstandings about its capabilities often lead to inflated expectations and misplaced trust.
๐Lack of Solid Foundation / Structure
DSP can be as granular as Amazon Advertising.
We segment our orders similar to our PPC campaigns in order to provide incredibly clear reporting around each stage of the funnel, and the core KPI;s for each(NTB, retargeting, competitor targeting, and new customer acquisition..)
- We typically see a lack of granularity can lead to wasted spend across audiences that do not convert and will cause eCPMs and eCPP to inflate (meaning the cost to acquire purchases will go up and the conversion rate will go down)
- That being said, overly granular setup can cause issues with visibility across available inventory placements and issues with spending budgets fully.
๐จ Underwhelming Creative
DSPโs upper-funnel power lies in targeting specific audiences with tailored creatives. This can be a huge advantage over PPC, allowing your ad to drive connection, and a much higher CTR / CVR.
๐ฌ Lack of Transparency
Amazon DSP comes with an overwhelming amount of date, even more so when you layer in AMC.
Most brands donโt get access to all of this data, whether due to their agency / SAAS partner or just lack of understanding of the platform. This is a huge miss.
This data can REALLY help curate strategy for your brand when shared transparently.
Examples - Path to purchase, ad type overlap, SNS insights, audience insights
Other quick tips from the btr media team -
๐ถ Amazon sellers need to embrace Amazon O&O properties and stop jumping into DSP wanting to go straight to 3rd party placements. Amazon O&O properties are powerful with their first party data and trusted by shoppers. Unless you're a nonendemic brand, you should always start with Amazon O&O.
๐ถ DSP should be used for products that are retail-ready and not ones that are looking to be picked up off of the ground.
- Audience availability for low selling/trending products will be small compared to retail ready/hero products
๐ถ Budgets are also an issue - either over-investing or underinvesting
best practices for budgets are 10-25% of search spend for endemic advertisers
๐ถ Remarketing is used to capture traffic that flows through prospecting without converting.
- Proper exclusions and targeting will ensure that no traffic is missed from one funnel step down to the next
Shoutout to Justin Nuckols and Austin Hoggatt for the insights!
๐ Lack of Education
Many brands underestimate what Amazon DSP can truly achieve. Misunderstandings about its capabilities often lead to inflated expectations and misplaced trust.
๐Lack of Solid Foundation / Structure
DSP can be as granular as Amazon Advertising.
We segment our orders similar to our PPC campaigns in order to provide incredibly clear reporting around each stage of the funnel, and the core KPI;s for each(NTB, retargeting, competitor targeting, and new customer acquisition..)
- We typically see a lack of granularity can lead to wasted spend across audiences that do not convert and will cause eCPMs and eCPP to inflate (meaning the cost to acquire purchases will go up and the conversion rate will go down)
- That being said, overly granular setup can cause issues with visibility across available inventory placements and issues with spending budgets fully.
๐จ Underwhelming Creative
DSPโs upper-funnel power lies in targeting specific audiences with tailored creatives. This can be a huge advantage over PPC, allowing your ad to drive connection, and a much higher CTR / CVR.
๐ฌ Lack of Transparency
Amazon DSP comes with an overwhelming amount of date, even more so when you layer in AMC.
Most brands donโt get access to all of this data, whether due to their agency / SAAS partner or just lack of understanding of the platform. This is a huge miss.
This data can REALLY help curate strategy for your brand when shared transparently.
Examples - Path to purchase, ad type overlap, SNS insights, audience insights
Other quick tips from the btr media team -
๐ถ Amazon sellers need to embrace Amazon O&O properties and stop jumping into DSP wanting to go straight to 3rd party placements. Amazon O&O properties are powerful with their first party data and trusted by shoppers. Unless you're a nonendemic brand, you should always start with Amazon O&O.
๐ถ DSP should be used for products that are retail-ready and not ones that are looking to be picked up off of the ground.
- Audience availability for low selling/trending products will be small compared to retail ready/hero products
๐ถ Budgets are also an issue - either over-investing or underinvesting
best practices for budgets are 10-25% of search spend for endemic advertisers
๐ถ Remarketing is used to capture traffic that flows through prospecting without converting.
- Proper exclusions and targeting will ensure that no traffic is missed from one funnel step down to the next
Shoutout to Justin Nuckols and Austin Hoggatt for the insights!
Aug 31, 2024 12:00AM
Mobile dominates e-commerce in 2024, with 72% of page views. Data shows increased engagement on both mobile and browser platforms. Brands must prioritize mobile optimization while maintaining desktop experiences.
๐ Mobile Takes Over in 2024: Is Your Brand Keeping Up?
Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:
โค Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.
โค Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).
While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.
What does this mean for e-commerce brands?
โ Mobile optimization is no longer optional; it's critical
โ Focus on creating seamless mobile experiences
โ Don't neglect desktop, but prioritize mobile-first strategies
โ Investigate ways to increase engagement on both platforms
๐ง What strategies have you found most effective for enhancing the mobile shopping experience?
Just analyzed a CPG brand data on Amazon comparing 2023 to 2024. Here are the key takeaways:
โค Mobile Dominance: Page views on mobile increased by 8%, now at 72% of total views. Sessions on mobile also up by 7%.
โค Engagement Win: Page views per session increased for both mobile (+13%) and browser (+10%).
While not all brands see year-over-year increases, mobile consistently shows higher engagement compared to browser.
What does this mean for e-commerce brands?
โ Mobile optimization is no longer optional; it's critical
โ Focus on creating seamless mobile experiences
โ Don't neglect desktop, but prioritize mobile-first strategies
โ Investigate ways to increase engagement on both platforms
๐ง What strategies have you found most effective for enhancing the mobile shopping experience?
Aug 31, 2024 12:00AM
Long titles drive initial traffic on Amazon. As products mature, shorter titles may improve conversion. However, traffic remains the primary focus until diminishing returns set in at high velocity.
When I launch a product I always use long titles. Over time, as the product matures, I sometimes shorten it, here's why.
Short titles have higher conversion.
But traffic is more important than conversion because listings get 8-12% conversion on average. So a title that converts a fraction of a point better is not meaningful, usually.
That is until a certain traffic velocity is reached and diminishing returns kick in.
Traffic is more important to focus than conversion on Amazon.
Short titles have higher conversion.
But traffic is more important than conversion because listings get 8-12% conversion on average. So a title that converts a fraction of a point better is not meaningful, usually.
That is until a certain traffic velocity is reached and diminishing returns kick in.
Traffic is more important to focus than conversion on Amazon.
Aug 31, 2024 12:00AM
Effective ad targeting uses a structured four-stage system. This approach involves keyword research, testing and harvesting, performance analysis, and categorization based on relevance and conversion rates. The system requires regular maintenance to remain effective.
๐ Our Ad targeting is effective for a reason:
We use a structured system
๐ช It not only helps to maximize reach, but also the impact,
through better engagement and ROI.
Over the years, a system like this has been instrumental in our accounts' Ad success, and a key contributor in the case studies and wins I keep sharing. I call this a flow.
โก๏ธ At a high level, it involves 4 stages:
โค Stage 1 - Keywords (KW) research
At this stage, there is initial judgment on KW relevancy, assuming no prior data. These are KWs likely to perform well.
โค Stage 2 - Testing & Harvesting
This can be split into:
2.a - Testing
the initial list of KWs deemed relevant but unsure of the conversion, targeting with Exact match
2.b - Harvesting
There could be various diff. search expressions, not fully captured in the initial KW research.
The harvesting KWs are a mix of diff. terms, targeted via broad (preferably broad modifier) & phrase match.
โค Stage 3 - Analysis
Analyzing KW performance to determine effectiveness.
โค Stage 4 - KWs categorization based on performance analysis
KWs with enough data can be moved into the following macro lists:
4.a. High relevance & high conversion (CVR)
โช๏ธ These are the specific & long-tail KWs with high CVR
โช๏ธ Worth ranking for with high spend, for sales growth
โช๏ธ Must set up small KW list campaigns (up to 5 KWs), with placement adjustments
โช๏ธ Worth including them in the listing search terms for organic push
4.b High relevance and low CVR
โช๏ธ Specific & long-tail KWs, but have low CVR
โช๏ธ Could still be worth ranking for with lower spend allocation and bid
โช๏ธ Useful to analyze why if listing not converting for these and look to make changes
โช๏ธ Small KW list campaigns (up to 5 KWs) with placement adjustments
โช๏ธ Worthwhile including in the listing search terms
4.c Generic KWs
These are less specific KWs
4.d Less relevant or somewhat related KWs
For General and less relevant KWs,
โช๏ธ It's worth setting up separate campaigns with less competitive bids. They usually have a higher search volume and help get more traffic & sales.
โช๏ธ For bigger KW list, splitting into 10-15 KWs, in separate campaigns, is effective; split based on relevancy & CVR.
โช๏ธ They're also useful for upper-funnel strategies like awareness.
4.e Not relevant KWs
โช๏ธ These are often bleeding keywords causing wasted spend.
โช๏ธ Mainly an exclusion list; negative KWs.
โ๏ธexcept for some KWs still getting sales. Those can be moved into less relevant lists but excl. from other campaigns.
๐ The Flow
Though this system requires a one-time setup for a product, it needs to be maintained regularly to stay effective, with a constant flow:
โ๏ธ Continuous KW research & testing
โ๏ธ Regular analysis of harvesting campaigns and adding new KWs into the respective lists
โ๏ธ Moving low data keywords -> testing -> appropriate list
โ๏ธ Moving irrelevant and not converting KWs into separate campaigns with low bid and excl. from all other broad and phrase campaigns.
We use a structured system
๐ช It not only helps to maximize reach, but also the impact,
through better engagement and ROI.
Over the years, a system like this has been instrumental in our accounts' Ad success, and a key contributor in the case studies and wins I keep sharing. I call this a flow.
โก๏ธ At a high level, it involves 4 stages:
โค Stage 1 - Keywords (KW) research
At this stage, there is initial judgment on KW relevancy, assuming no prior data. These are KWs likely to perform well.
โค Stage 2 - Testing & Harvesting
This can be split into:
2.a - Testing
the initial list of KWs deemed relevant but unsure of the conversion, targeting with Exact match
2.b - Harvesting
There could be various diff. search expressions, not fully captured in the initial KW research.
The harvesting KWs are a mix of diff. terms, targeted via broad (preferably broad modifier) & phrase match.
โค Stage 3 - Analysis
Analyzing KW performance to determine effectiveness.
โค Stage 4 - KWs categorization based on performance analysis
KWs with enough data can be moved into the following macro lists:
4.a. High relevance & high conversion (CVR)
โช๏ธ These are the specific & long-tail KWs with high CVR
โช๏ธ Worth ranking for with high spend, for sales growth
โช๏ธ Must set up small KW list campaigns (up to 5 KWs), with placement adjustments
โช๏ธ Worth including them in the listing search terms for organic push
4.b High relevance and low CVR
โช๏ธ Specific & long-tail KWs, but have low CVR
โช๏ธ Could still be worth ranking for with lower spend allocation and bid
โช๏ธ Useful to analyze why if listing not converting for these and look to make changes
โช๏ธ Small KW list campaigns (up to 5 KWs) with placement adjustments
โช๏ธ Worthwhile including in the listing search terms
4.c Generic KWs
These are less specific KWs
4.d Less relevant or somewhat related KWs
For General and less relevant KWs,
โช๏ธ It's worth setting up separate campaigns with less competitive bids. They usually have a higher search volume and help get more traffic & sales.
โช๏ธ For bigger KW list, splitting into 10-15 KWs, in separate campaigns, is effective; split based on relevancy & CVR.
โช๏ธ They're also useful for upper-funnel strategies like awareness.
4.e Not relevant KWs
โช๏ธ These are often bleeding keywords causing wasted spend.
โช๏ธ Mainly an exclusion list; negative KWs.
โ๏ธexcept for some KWs still getting sales. Those can be moved into less relevant lists but excl. from other campaigns.
๐ The Flow
Though this system requires a one-time setup for a product, it needs to be maintained regularly to stay effective, with a constant flow:
โ๏ธ Continuous KW research & testing
โ๏ธ Regular analysis of harvesting campaigns and adding new KWs into the respective lists
โ๏ธ Moving low data keywords -> testing -> appropriate list
โ๏ธ Moving irrelevant and not converting KWs into separate campaigns with low bid and excl. from all other broad and phrase campaigns.
Aug 31, 2024 12:00AM
Campaign structure is crucial for effective account management. Proper organization enables quick identification of successful products, efficient optimization, and better decision-making. Key elements include portfolio categorization, branded/non-branded segmentation, and separate product and category targeting.
Why Campaign structure is important?
โก๏ธIn the previous month, we audited over 30 accounts with monthly revenue ranging from $30k to $500k. We discovered that campaign structures were one of the account's common flaws.
โก๏ธ75% of the accounts had no product-level portfolio categorization. Grouping products at the portfolio level makes it easier to spot successful and unsuccessful products and adjust accordingly.
โก๏ธ70% of the accounts had product and category targeting inside the same ad group, and 80% of the accounts lacked segregation at the branded (B) and non-branded (NB) levels.
โก๏ธTo effectively optimize the campaigns, it is helpful to have a general account structure with portfolios, B & NB segmentation, and product and category targeted segregations. Moreover, to recognize what is effective and ineffective.
โก๏ธThe above points are the minimal standards that all account managers must adhere to. Campaign structure will enable each account manager to make decisions more quickly and effectively.
โก๏ธSellers or Vendors shouldn't accept a settlement without these key campaign structure elements.
โก๏ธIn the previous month, we audited over 30 accounts with monthly revenue ranging from $30k to $500k. We discovered that campaign structures were one of the account's common flaws.
โก๏ธ75% of the accounts had no product-level portfolio categorization. Grouping products at the portfolio level makes it easier to spot successful and unsuccessful products and adjust accordingly.
โก๏ธ70% of the accounts had product and category targeting inside the same ad group, and 80% of the accounts lacked segregation at the branded (B) and non-branded (NB) levels.
โก๏ธTo effectively optimize the campaigns, it is helpful to have a general account structure with portfolios, B & NB segmentation, and product and category targeted segregations. Moreover, to recognize what is effective and ineffective.
โก๏ธThe above points are the minimal standards that all account managers must adhere to. Campaign structure will enable each account manager to make decisions more quickly and effectively.
โก๏ธSellers or Vendors shouldn't accept a settlement without these key campaign structure elements.
Aug 28, 2024 12:00AM
Main images significantly impact Amazon sales performance. Effective practices include using renders or photos, adding eye-catching elements, optimizing orientation, incorporating keyword callouts, and split testing. These strategies can drive sessions and clicks, potentially increasing sales by up to 160%.
๐ซ Main images are ๐ง๐จ๐ญ ๐๐ซ๐๐๐ญ๐๐ ๐๐ช๐ฎ๐๐ฅ.
๐จ Our clients have seen up to 160% increases in sales by following these best practices for their main images!
Main images on Amazon are crucial for driving sessions and clicks
๐๐๐ซ๐'๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ซ๐ฌ ๐ก๐๐ฏ๐ ๐ข๐ง ๐๐จ๐ฆ๐ฆ๐จ๐ง:
1๏ธโฃ Render vs Photo
โณ Explore both renders and photos - especially of packaging.
โณ Test to find the most crisp, vibrant images that pop off the screen.
2๏ธโฃ Eye Candy
โณ Use ingredients, scents, accessories, packaging
โณ Anything visually appealing to draw the eye.
3๏ธโฃ Orientation
โณ Reduce white margins to make product as large as possible in search results
โณ Experiment with shadows, angles, and placement to make your image stand out.
4๏ธโฃ Keyword Callouts
โณ Add relevant search terms or benefits to aid shoppers to click on your listing.
โณ Show shoppers the words they are searching for.
5๏ธโฃ Split Test
โณ Create multiple distinct design options
โณ Split Test for Iteration with PickFu
โณ Split Test on Amazon Manage Your Experiments for Validation
Image dimensions should also be 2000x2000 minimum.
Want your main images to drive sessions and clicks.
DM me and Let us help you dominate the search results.
๐จ Our clients have seen up to 160% increases in sales by following these best practices for their main images!
Main images on Amazon are crucial for driving sessions and clicks
๐๐๐ซ๐'๐ฌ ๐ฐ๐ก๐๐ญ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐๐ซ๐ฌ ๐ก๐๐ฏ๐ ๐ข๐ง ๐๐จ๐ฆ๐ฆ๐จ๐ง:
1๏ธโฃ Render vs Photo
โณ Explore both renders and photos - especially of packaging.
โณ Test to find the most crisp, vibrant images that pop off the screen.
2๏ธโฃ Eye Candy
โณ Use ingredients, scents, accessories, packaging
โณ Anything visually appealing to draw the eye.
3๏ธโฃ Orientation
โณ Reduce white margins to make product as large as possible in search results
โณ Experiment with shadows, angles, and placement to make your image stand out.
4๏ธโฃ Keyword Callouts
โณ Add relevant search terms or benefits to aid shoppers to click on your listing.
โณ Show shoppers the words they are searching for.
5๏ธโฃ Split Test
โณ Create multiple distinct design options
โณ Split Test for Iteration with PickFu
โณ Split Test on Amazon Manage Your Experiments for Validation
Image dimensions should also be 2000x2000 minimum.
Want your main images to drive sessions and clicks.
DM me and Let us help you dominate the search results.
Aug 28, 2024 12:00AM
Amazon Canada introduces search term highlighting in product titles. This new feature, observed in the Health and Personal Care category, helps buyers quickly identify relevant products, increases purchase confidence, and speeds up shopping. The change may impact both selling and buying experiences on the platform.
Amazon Now Highlighting Search Terms in Product Titles!
While searching for Vitamin C serums on Amazon Canada, I noticed a new feature:
Search terms are now highlighted within product titles.
I've noticed this on Amazon Canada, in the Health and Personal Care category.
How This Helps Buyers:
โ Quickly identifies relevant products
โ Increases confidence in purchases
โ Speeds up shopping process
Has anyone else noticed this trend or seen it in other niches? How do you think it will impact your selling or buying experience?
While searching for Vitamin C serums on Amazon Canada, I noticed a new feature:
Search terms are now highlighted within product titles.
I've noticed this on Amazon Canada, in the Health and Personal Care category.
How This Helps Buyers:
โ Quickly identifies relevant products
โ Increases confidence in purchases
โ Speeds up shopping process
Has anyone else noticed this trend or seen it in other niches? How do you think it will impact your selling or buying experience?
Aug 28, 2024 12:00AM
Amazon's drone delivery faces community backlash in Texas. Noise complaints from residents disrupt expansion plans for Prime Air, highlighting the clash between technological progress and quality of life concerns.
Amazon's ambitious drone delivery initiative is hitting turbulence.
And not the physical kind.
Amazon is seeking FAA approval to expand Prime Airโs operations from 200 to 469 flights per day, extending the delivery hours from 7 a.m. to 10 p.m. and increasing the delivery area from 44 to 174 square miles.
But the program, designed to expedite package delivery in College Station, Texas, is receiving major community pushback due to noise concerns.
The drones, described by locals as sounding like "a giant hive of bees," are disrupting daily life, particularly for shift workers trying to sleep.
A resident who lives near the launch pad even played recordings of the drones and chainsaws side-by-side at a city council meeting to illustrate the point.
Despite Amazon's attempts to adjust operations, including plans to reduce flight numbers and reposition drone activities, the program highlights a clash between tech ambitions and consumer comfort.
Unfortunately for Amazon, incorporating quieter drones and higher flight paths might still be years away.
The unfolding scenario in College Station serves as a pivotal case study.
Bob Yancy, a member of the city council said, โI think the headline on the program is โ fantastic technology, wrong location.โ
But in my opinion, there might not be a right location until the drones are quiet and unobtrusive.
Thatโs what it will take.
For more industry news like this, subscribe to my newsletter at BillionDollarSellers.com
And not the physical kind.
Amazon is seeking FAA approval to expand Prime Airโs operations from 200 to 469 flights per day, extending the delivery hours from 7 a.m. to 10 p.m. and increasing the delivery area from 44 to 174 square miles.
But the program, designed to expedite package delivery in College Station, Texas, is receiving major community pushback due to noise concerns.
The drones, described by locals as sounding like "a giant hive of bees," are disrupting daily life, particularly for shift workers trying to sleep.
A resident who lives near the launch pad even played recordings of the drones and chainsaws side-by-side at a city council meeting to illustrate the point.
Despite Amazon's attempts to adjust operations, including plans to reduce flight numbers and reposition drone activities, the program highlights a clash between tech ambitions and consumer comfort.
Unfortunately for Amazon, incorporating quieter drones and higher flight paths might still be years away.
The unfolding scenario in College Station serves as a pivotal case study.
Bob Yancy, a member of the city council said, โI think the headline on the program is โ fantastic technology, wrong location.โ
But in my opinion, there might not be a right location until the drones are quiet and unobtrusive.
Thatโs what it will take.
For more industry news like this, subscribe to my newsletter at BillionDollarSellers.com
Aug 28, 2024 12:00AM
Scale Insights now allows keyword and target modifications. This update extends to campaigns, ad groups, and placements. Combined with custom filters, users can create a personalized version of Amazon's 'Targeting' tab within Scale Insights.
You can now make changes to keywords/targets in Scale Insights (campaigns, ad groups & placements too).
The ability to combine with custom filters will make this powerful.
Time to create our own version of Amazon's 'Targeting' tab right within Scale Insights.
The ability to combine with custom filters will make this powerful.
Time to create our own version of Amazon's 'Targeting' tab right within Scale Insights.
Aug 28, 2024 12:00AM
Rufus is appearing on more desktop listings. To influence its answers, include information in bullet points or have someone else ask questions, then answer as the brand. These methods can shape Rufus's responses.
I'm seeing Rufus (Amazon AI) pop up across more and more Amazon listings on desktop today.
Here's a way to influence what answers it gives:
1. Make sure to include the answers to the questions in the bullet points.
2. If you don't want to include it in the bullet points, log out of Amazon/have a friend ask a question on the listing for you. Then log in as the brand and answer it.
This will change the answer that Rufus gives.
Here's a way to influence what answers it gives:
1. Make sure to include the answers to the questions in the bullet points.
2. If you don't want to include it in the bullet points, log out of Amazon/have a friend ask a question on the listing for you. Then log in as the brand and answer it.
This will change the answer that Rufus gives.
Aug 28, 2024 12:00AM
Price pressure will shape holiday retail strategies. Retailers must balance promotions with margin protection, focusing on less distributed items and Subscribe and Save discounts. Careful planning is crucial to avoid losses and maintain profitability on Amazon.
Price pressure will dictate this year's holiday season. After years of cost increases, retailers expect CPGs to invest in volume growth.
Amazon is no different.
But a blind promo focus will cost your hashtag#Amazon business massive losses if you don't:
โ Focus on your portfolio margin mix
โ Avoid promos on pack sizes with a wide distribution
โ Don't streamline your promos across channels
That's because it creates a downward spiral in price.
The better way?
โ Run promos on less distributed ASINs (e.g., B2B items)
โ Focus on Subscribe and Save discounts to lower CAC
โ Avoid promos on items with dilutive Net PPM / Gross Margins
โ Create funds to protect ASINs from getting delisted (CRAP)
Remember:
Don't just use deals for growth. Also keep your margins in check at the account and ASIN level.
And if you run a lot of promotions with other retailers, set aside funds to protect Amazon's Net PPM.
---
How do you plan for promo price pressure in Q4?
Let me know in the comments!
Amazon is no different.
But a blind promo focus will cost your hashtag#Amazon business massive losses if you don't:
โ Focus on your portfolio margin mix
โ Avoid promos on pack sizes with a wide distribution
โ Don't streamline your promos across channels
That's because it creates a downward spiral in price.
The better way?
โ Run promos on less distributed ASINs (e.g., B2B items)
โ Focus on Subscribe and Save discounts to lower CAC
โ Avoid promos on items with dilutive Net PPM / Gross Margins
โ Create funds to protect ASINs from getting delisted (CRAP)
Remember:
Don't just use deals for growth. Also keep your margins in check at the account and ASIN level.
And if you run a lot of promotions with other retailers, set aside funds to protect Amazon's Net PPM.
---
How do you plan for promo price pressure in Q4?
Let me know in the comments!
Aug 28, 2024 12:00AM
Amazon's new promotion feature protects seller profits. Sellers can now control discount stacking during checkout. This prevents unexpected losses from combined discounts and helps maintain profitability during sales events.
๐ฐBoost Your Profits with Amazon Promotions! ๐
Amazon has introduced a new feature that can really help sellers protect their profits during promotions. Let me explain how it works and why itโs important for your brand.
When you set up a promotion on Amazon, like a Coupon for 10% off or a Percentage Off promotion for 20%, you now have the option to decide whether these discounts can be combined or not, at the time of checkout.
Hereโs how it works - Imagine youโve created both a 10% off Coupon and a 20% off Percentage promotion on the same product. Now, if you allow "stacking", the customer could get a total of 30% off (10% + 20%) when they check out.๐ But if you choose "not to allow stacking", the customer will only get the higher discount - in this case, 20%. ๐โจ
This is a big deal because, in the past, many sellers found their entire inventory wiped out when customers stacked multiple discounts. By being able to control whether discounts stack or not, you can avoid unexpected losses. By deciding if discounts can be combined or not, you can prevent losing money unexpectedly.
Itโs especially useful during big sales events like Prime Day, where you want to attract customers with great deals but still keep an eye on your bottom line. Just remember, if you choose to "allow stacking" and it affects your profits, Amazon wonโt provide any refund. So, itโs important to think carefully when setting up your promotions.
Amazon has introduced a new feature that can really help sellers protect their profits during promotions. Let me explain how it works and why itโs important for your brand.
When you set up a promotion on Amazon, like a Coupon for 10% off or a Percentage Off promotion for 20%, you now have the option to decide whether these discounts can be combined or not, at the time of checkout.
Hereโs how it works - Imagine youโve created both a 10% off Coupon and a 20% off Percentage promotion on the same product. Now, if you allow "stacking", the customer could get a total of 30% off (10% + 20%) when they check out.๐ But if you choose "not to allow stacking", the customer will only get the higher discount - in this case, 20%. ๐โจ
This is a big deal because, in the past, many sellers found their entire inventory wiped out when customers stacked multiple discounts. By being able to control whether discounts stack or not, you can avoid unexpected losses. By deciding if discounts can be combined or not, you can prevent losing money unexpectedly.
Itโs especially useful during big sales events like Prime Day, where you want to attract customers with great deals but still keep an eye on your bottom line. Just remember, if you choose to "allow stacking" and it affects your profits, Amazon wonโt provide any refund. So, itโs important to think carefully when setting up your promotions.
Aug 27, 2024 12:00AM
Building a supplement brand from scratch yields valuable lessons. A founder shares insights from growing a supplement business to $266K in sales over 8 months. Key takeaways include effective Amazon advertising, leveraging customer reviews, and managing cash flow.
What Iโve Learned from Building a Supplement Brand from Scratch!
When I started my supplement brand, my vision was clear, but the path ahead was anything but easy.
Launching a supplement brand in a highly competitive market was a challenge I knew I had to approach with both passion and caution.
Over the past 8 months, Iโve grown from zero to over $266K in sales. Itโs been an incredible journeyโ filled with learning, persistence, and a relentless focus on quality and customer satisfaction. But more importantly, itโs been a lesson in patience and strategic growth.
$266K might not seem like a huge number, but Iโve learned to celebrate every win, big or small.
Iโve seen many businesses falter under the weight of cash flow issues, rushing to expand without the necessary foundation. Thatโs why I chose to move slowly, ensuring that every step I took was backed by solid planning and sustainable growth.
Here are some of the key lessons Iโve gathered along the way:
โถ Amazon Advertising: No need for black hat tactics. Proper use of Amazon ads and great offer are enough to get your products ranked.
โถ Vine Program: Vine has been a powerful tool that helped me get the product off the ground. It accelerated the process of getting reviews, which was crucial in building early momentum.
โถ Subscribe & Save: If you have a good product, this can add up and lead to a gradual increase in loyal customers.
โถ Customer Loyalty: Even in the supplement industry, customer loyalty is fleeting. Pricing plays a crucial role in retaining them.
โถ Clear Communication: Itโs essential to be transparent about your productโs ingredients. Customers appreciate knowing exactly what theyโre consuming.
โถ Cash Intensive: The supplement business demands significant cash flow. Every decision impacts the bottom line.
โถ Reviews Matter: Every single review - positive or negative - is a learning opportunityโuse them to refine your product and creatives.
โถ Inventory Management: Like any other category, managing your inventory effectively is key to staying ahead. I did mess up and got out of stock :)
This journey is far from over, and Iโm excited about the potential scale.
Success isnโt just about the numbers. Itโs about building something that lasts, something that truly adds value to the lives of your customers.
When I started my supplement brand, my vision was clear, but the path ahead was anything but easy.
Launching a supplement brand in a highly competitive market was a challenge I knew I had to approach with both passion and caution.
Over the past 8 months, Iโve grown from zero to over $266K in sales. Itโs been an incredible journeyโ filled with learning, persistence, and a relentless focus on quality and customer satisfaction. But more importantly, itโs been a lesson in patience and strategic growth.
$266K might not seem like a huge number, but Iโve learned to celebrate every win, big or small.
Iโve seen many businesses falter under the weight of cash flow issues, rushing to expand without the necessary foundation. Thatโs why I chose to move slowly, ensuring that every step I took was backed by solid planning and sustainable growth.
Here are some of the key lessons Iโve gathered along the way:
โถ Amazon Advertising: No need for black hat tactics. Proper use of Amazon ads and great offer are enough to get your products ranked.
โถ Vine Program: Vine has been a powerful tool that helped me get the product off the ground. It accelerated the process of getting reviews, which was crucial in building early momentum.
โถ Subscribe & Save: If you have a good product, this can add up and lead to a gradual increase in loyal customers.
โถ Customer Loyalty: Even in the supplement industry, customer loyalty is fleeting. Pricing plays a crucial role in retaining them.
โถ Clear Communication: Itโs essential to be transparent about your productโs ingredients. Customers appreciate knowing exactly what theyโre consuming.
โถ Cash Intensive: The supplement business demands significant cash flow. Every decision impacts the bottom line.
โถ Reviews Matter: Every single review - positive or negative - is a learning opportunityโuse them to refine your product and creatives.
โถ Inventory Management: Like any other category, managing your inventory effectively is key to staying ahead. I did mess up and got out of stock :)
This journey is far from over, and Iโm excited about the potential scale.
Success isnโt just about the numbers. Itโs about building something that lasts, something that truly adds value to the lives of your customers.
Aug 27, 2024 12:00AM
Amazon's Broad Match Keyword Targeting is criticized as a money grab. It's described as ambiguous and free-for-all, unlike Exact and Phrase Match options. The post warns sellers against falling for this tactic, which may maximize ad spend.
Broad Match Keyword Targeting is just a money grab for Amazon that serves no real purpose.
Exact Match = Targets the exact keyword you want
Phrase Match = Targets the root keyword + extra filler words
Broad Match = Completely ambiguous and free-for-all targeting
It's Amazon's opportunity to max out your ad spend. Don't fall for the trap.
#AmazonFBA
Exact Match = Targets the exact keyword you want
Phrase Match = Targets the root keyword + extra filler words
Broad Match = Completely ambiguous and free-for-all targeting
It's Amazon's opportunity to max out your ad spend. Don't fall for the trap.
#AmazonFBA
Aug 27, 2024 12:00AM
Effective Amazon Seller Support strategies save time and effort. Always mark cases as "Urgent" and include ASIN and issue keywords in the subject line. These simple steps streamline communication and case management with Seller Support.
Amazon Seller Support Tip
1) Always Check off The "Urgent" Box
Seller Support is slow even with high-priority cases, now imagine if the priority box wasn't checked off.
2) Put Your "ASIN" and "Issue" Keyword in The Subject Line
When Seller Support asks for the ASIN while on the phone or chat, just refer them to the subject line.
Also, cases are much easier to internally manage and organize this way.
#AmazonFBA
1) Always Check off The "Urgent" Box
Seller Support is slow even with high-priority cases, now imagine if the priority box wasn't checked off.
2) Put Your "ASIN" and "Issue" Keyword in The Subject Line
When Seller Support asks for the ASIN while on the phone or chat, just refer them to the subject line.
Also, cases are much easier to internally manage and organize this way.
#AmazonFBA
Aug 27, 2024 12:00AM
Amazon introduces major changes to coupons for sellers. New features include first-time Subscribe & Save customer coupons and control over stacked promotions. These updates aim to improve long-term brand growth and prevent costly mistakes during high-volume sales periods.
๐จ Amazon LISTENED! ๐
They might not listen to sellers when it comes to Seller Support but they sure do like saying yes to sellers for requests that improve CTR and long-term growth!
Today, I'm pleased to announce two colossal changes to coupons.
1. 1st time Subscribe & Save customers:
-If you look at the first picture below, you will see a slight change from past Subscribe & Save coupons. This one says "first." This has multiple implications.
-This serves as a traditional "hook" to get people to buy once and then make repeat purchases.
-All future Subscribe & Save orders won't need additional ad spend. Hurray!
-Added BONUS: A metric that brand owners are always trying to improve is their "new to brand first order Subscribe & Save." This is a steroid injection for this metric. Happy days!
-The future of Amazon is the long-term growth of your brand and this is yet another tool in your arsenal to make that happen more efficiently.
2. No more stacked coupons!
-I hate expensive mistakes and I know you do too. One that has plagued sellers is seeing customers stack coupons on top of each other.
-Thanks to a new tool called "Stacked Promotions Enablement" you can now choose to stack coupons, percentage off, or buy one get one promotions.
-This will be insanely useful for protecting yourself during high-volume days like Prime Day.
-A word of warning: Amazon will not refund you for selecting "allow stacking." You have total control now.
--
P.S.
๐Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
They might not listen to sellers when it comes to Seller Support but they sure do like saying yes to sellers for requests that improve CTR and long-term growth!
Today, I'm pleased to announce two colossal changes to coupons.
1. 1st time Subscribe & Save customers:
-If you look at the first picture below, you will see a slight change from past Subscribe & Save coupons. This one says "first." This has multiple implications.
-This serves as a traditional "hook" to get people to buy once and then make repeat purchases.
-All future Subscribe & Save orders won't need additional ad spend. Hurray!
-Added BONUS: A metric that brand owners are always trying to improve is their "new to brand first order Subscribe & Save." This is a steroid injection for this metric. Happy days!
-The future of Amazon is the long-term growth of your brand and this is yet another tool in your arsenal to make that happen more efficiently.
2. No more stacked coupons!
-I hate expensive mistakes and I know you do too. One that has plagued sellers is seeing customers stack coupons on top of each other.
-Thanks to a new tool called "Stacked Promotions Enablement" you can now choose to stack coupons, percentage off, or buy one get one promotions.
-This will be insanely useful for protecting yourself during high-volume days like Prime Day.
-A word of warning: Amazon will not refund you for selecting "allow stacking." You have total control now.
--
P.S.
๐Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records while everyone else is asleep at the wheel.
Join the club here: https://lnkd.in/gvXshqgM
Aug 27, 2024 12:00AM
Amazon listings miss Spanish-speaking customers. Optimizing listings with Spanish keywords captures a large, growing market in the U.S. and Latin America. This strategy increases sales potential and market reach.
๐ Are your listings truly optimized for all your customers?
Believe it or not, a significant portion of your potential customers might be slipping through the cracks. How?
Well, despite the growing Spanish-speaking population in the U.S., many listings are not optimized to cater to this demographic and are leaving it all to Amazon auto-translation (which often doesn't catch the context).
Consider this: the U.S. is home to over 42 million native Spanish speakers, with another 15 million using it as their second language.
This makes the U.S. the country with the largest Spanish-speaking population outside of Mexico, and given the current trend, this number will only increase over time.
This means that optimizing your Amazon listings to include Spanish keywords isn't just about inclusivity. It's a smart business strategy.
Many Spanish speakers in the U.S., as well as millions in Latin and South America, use the U.S. Amazon site to bring items into their countries through various means, so why miss those sales?
To effectively capture this audience, sprinkle Spanish keywords throughout your listings and consider translating your A+ content into Spanish.
And as always, if you need a helping hand, you can reach out using the following link, so your listings always target the right audience
โถ๏ธ https://lnkd.in/gib_jdgq
How have you adapted your strategy to embrace Spanish-speaking customers? I'd love to hear your success stories or challenges.
Believe it or not, a significant portion of your potential customers might be slipping through the cracks. How?
Well, despite the growing Spanish-speaking population in the U.S., many listings are not optimized to cater to this demographic and are leaving it all to Amazon auto-translation (which often doesn't catch the context).
Consider this: the U.S. is home to over 42 million native Spanish speakers, with another 15 million using it as their second language.
This makes the U.S. the country with the largest Spanish-speaking population outside of Mexico, and given the current trend, this number will only increase over time.
This means that optimizing your Amazon listings to include Spanish keywords isn't just about inclusivity. It's a smart business strategy.
Many Spanish speakers in the U.S., as well as millions in Latin and South America, use the U.S. Amazon site to bring items into their countries through various means, so why miss those sales?
To effectively capture this audience, sprinkle Spanish keywords throughout your listings and consider translating your A+ content into Spanish.
And as always, if you need a helping hand, you can reach out using the following link, so your listings always target the right audience
โถ๏ธ https://lnkd.in/gib_jdgq
How have you adapted your strategy to embrace Spanish-speaking customers? I'd love to hear your success stories or challenges.
Aug 25, 2024 12:00AM
Premium A+ Content on Amazon significantly boosts sales. Brands upgrading from Basic to Premium A+ see up to 200% increase in sales. Best practices include prioritizing branding and storytelling, designing for desktop and mobile, and utilizing engaging features like carousels and videos.
๐จTHE #1 QUESTION brands ask me...
๐๐ฝ Is Premium A+ Content for Amazon worth it?
For eCommerce brands, the answer is YES.
Premium A+ is worth every penny.
We are seeing up to 200% increase in sales when brand are upgrading their content from Basic to Premium A+.
Looking at the content comparison below, it's easy to see why Premium content would convert better than basic and boring A+ content on the left.
100% of these brands upgrading the Premium A+ with us have seen increases in sales.
๐HALF of the brands saw up to 40% increase in sales.
๐๐THE OTHER HALF saw 40-200% increases in sales.
Low quality content WILL NOT perform as well as high quality content.
โ Here are the BEST PRACTICES we recommend for Premium A+ Content:
๐ PRIORITIZE a mix of branding, cross-selling, and storytelling.
๐ ALWAYS DESIGN in a landing page format on desktop and mobile.
๐ UTILIZE carousels and Video whenever possible for engagement.
๐ ADD an "add to cart" comparison grid
๐For more examples, case studies and tips like these, subscribe to my newsletter? ๐๐ฝ https://lnkd.in/gcs5xwm4
๐๐ฝ Is Premium A+ Content for Amazon worth it?
For eCommerce brands, the answer is YES.
Premium A+ is worth every penny.
We are seeing up to 200% increase in sales when brand are upgrading their content from Basic to Premium A+.
Looking at the content comparison below, it's easy to see why Premium content would convert better than basic and boring A+ content on the left.
100% of these brands upgrading the Premium A+ with us have seen increases in sales.
๐HALF of the brands saw up to 40% increase in sales.
๐๐THE OTHER HALF saw 40-200% increases in sales.
Low quality content WILL NOT perform as well as high quality content.
โ Here are the BEST PRACTICES we recommend for Premium A+ Content:
๐ PRIORITIZE a mix of branding, cross-selling, and storytelling.
๐ ALWAYS DESIGN in a landing page format on desktop and mobile.
๐ UTILIZE carousels and Video whenever possible for engagement.
๐ ADD an "add to cart" comparison grid
๐For more examples, case studies and tips like these, subscribe to my newsletter? ๐๐ฝ https://lnkd.in/gcs5xwm4
