๐ค๐๐ถ๐ฐ๐ธ & ๐ ๐ถ๐ป๐ถ ๐๐๐ฑ๐ถ๐ ๐ณ๐ผ๐ฟ Starmark: ๐๐ฒ๐ ๐๐ป๐๐ถ๐ด๐ต๐๐ & ๐๐ฟ๐ผ๐๐๐ต ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐
Hereโs what this mini-audit covers:
๐ Category Insights: Analyzing market trends and competitor dynamics to identify positioning opportunities.
๐ High-Potential Keywords: Finding keywords that boost visibility, conversions, and ROI.
๐ Optimal Sales Timing: Identifying peak sales periods to align strategies for maximum impact.
๐ Strategic Approaches: Using a mix of defensive and offensive tactics to outperform competitors and grow market share.
By applying these strategies, you can unlock growth opportunities, strengthen your Amazon presence, and drive long-term success.
๐ Want a full, personalized audit? Letโs explore your Amazon growth potentialโfor free!
๐ Kindly fill out the form to get started.
๐ฉ Feedback on this mini-audit? I'd love to hear your thoughts!
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Jan 13, 2025 12:00AM
Amazon sellers face peak storage fees in January. Liquidation is the most viable solution for excess Q4 inventory when storage costs exceed potential monthly sales returns.
Even though it's January, Amazon sellers are still in PEAK fee season. ๐
Why?
Because Monthly Inventory Storage Fees (and any Aged Inventory Surcharges) from December will be assessed between the 7th and 15th of this month.
So, if you're sitting on excess stock from Q4, and want to avoid a hefty storage bill, you have a decision to make:
1) Sell-through
2) Remove
3) Dispose/destroy
4) Liquidate
โ Selling through the inventory is likely not an option. I mean, you were probably running promos on this inventory during Q4 and you couldn't clear it.
โ Removals take *forever* to actually get the product back. And, it's going to come in onesie, twosie shipments because Amazon has the inventory distributed through its network. And, you're going to have to process and grade the inventory when it comes back.
โ Disposals now cost the same as Removals (this change happened in 2023), so there's no longer an "arbitrage" opportunity in deciding to Remove vs Dispose.
โ Which leaves...Liquidations.
I'll argue until I'm blue in the face ๐ฅถ that this should be your default option for dealing with excess inventory on Amazon.
As a simple heuristic, you should liquidate all products for which:
๐ Upcoming Monthly Inventory Storage Fees > (T30D Sales x Cash Payout %)
Put differently, if your cost of keeping the product at Amazon for the next 30 days is going to exceed the cash returned to your balance sheet from the next 30 days of sales, then you should Liquidate.
(FYI: Cash Payout = Sales - Referral Fees - FBA Fees - PPC Costs)
Why?
Because Monthly Inventory Storage Fees (and any Aged Inventory Surcharges) from December will be assessed between the 7th and 15th of this month.
So, if you're sitting on excess stock from Q4, and want to avoid a hefty storage bill, you have a decision to make:
1) Sell-through
2) Remove
3) Dispose/destroy
4) Liquidate
โ Selling through the inventory is likely not an option. I mean, you were probably running promos on this inventory during Q4 and you couldn't clear it.
โ Removals take *forever* to actually get the product back. And, it's going to come in onesie, twosie shipments because Amazon has the inventory distributed through its network. And, you're going to have to process and grade the inventory when it comes back.
โ Disposals now cost the same as Removals (this change happened in 2023), so there's no longer an "arbitrage" opportunity in deciding to Remove vs Dispose.
โ Which leaves...Liquidations.
I'll argue until I'm blue in the face ๐ฅถ that this should be your default option for dealing with excess inventory on Amazon.
As a simple heuristic, you should liquidate all products for which:
๐ Upcoming Monthly Inventory Storage Fees > (T30D Sales x Cash Payout %)
Put differently, if your cost of keeping the product at Amazon for the next 30 days is going to exceed the cash returned to your balance sheet from the next 30 days of sales, then you should Liquidate.
(FYI: Cash Payout = Sales - Referral Fees - FBA Fees - PPC Costs)
Jan 13, 2025 12:00AM
Product images drive Amazon sales in 2025. Strong visuals with clear USPs and benefits shown through high-quality photos and bold text convert better than listings with photos alone.
Itโs 2025 and there are still Amazon Listings that only include product photography without text ๐
Your listing images are your most important asset as customers quickly swipe through them to make a decision.
To make your listing images stand out:
- 1-2 USPs per Image
- High-Quality Product Shots (close ups, angles)
- Big, bold letters. Your benefits should directly grasp attention
For USPs: Read through reviews, find out what customers call out and really value when making their purchasing decisions.
These changes do not take tons of time or resources to implement - the example below was from a random amazon listing I saw tons of potential and took me 30-45 min including USP research and Canva to optimize.
Letโs get it! Nobody reads through bullets and descriptions anymore ๐ซก
Your listing images are your most important asset as customers quickly swipe through them to make a decision.
To make your listing images stand out:
- 1-2 USPs per Image
- High-Quality Product Shots (close ups, angles)
- Big, bold letters. Your benefits should directly grasp attention
For USPs: Read through reviews, find out what customers call out and really value when making their purchasing decisions.
These changes do not take tons of time or resources to implement - the example below was from a random amazon listing I saw tons of potential and took me 30-45 min including USP research and Canva to optimize.
Letโs get it! Nobody reads through bullets and descriptions anymore ๐ซก
Jan 13, 2025 12:00AM
Top agencies prioritize copywriting before design. Copy drives strategy and content creation, while designers execute the vision. The process starts with a brief to copywriters, followed by design - saving time and money while ensuring effective advertising.
Good Copy Sells... ๐
This post is not about this pillow...
Did you know that all big advertising agencies start with copy and only after that, they come up with concepts for content and execute them?
Why?
Because concepts should be quick and plenty - do not waste money and burn cash by asking your designers to come up with a strategy for content. IT'S NOT THEIR JOB!
High-converting ads and content is pretty simple and it starts with clear and attention-grabbing copy. You slap on it a good image that conveys the message and viola!
Start with a brief, pass it onto the copywriter, and only then to the design team. Thank me later!
This post is not about this pillow...
Did you know that all big advertising agencies start with copy and only after that, they come up with concepts for content and execute them?
Why?
Because concepts should be quick and plenty - do not waste money and burn cash by asking your designers to come up with a strategy for content. IT'S NOT THEIR JOB!
High-converting ads and content is pretty simple and it starts with clear and attention-grabbing copy. You slap on it a good image that conveys the message and viola!
Start with a brief, pass it onto the copywriter, and only then to the design team. Thank me later!
Jan 06, 2025 12:00AM
QuickBooks comes to Amazon Seller Central in 2025. The integration offers unified financial tracking, AI-powered insights, and QuickBooks Capital financing access through a single dashboard for Amazon sellers.
QuickBooks Integration Coming to Seller Central in 2025!
This integration will streamline how finances are managed.
Amazon is bringing enterprise-level financial tools directly to Seller Central.
Here's what this integration means for your business:
1๏ธโฃ Track cash flow, profitability, and taxes in one unified dashboard
2๏ธโฃ AI insights for inventory and pricing decisions
3๏ธโฃ Access QuickBooks Capital financing based on your Amazon data
Interesting to see Amazon focusing on back-office efficiency.
What other tools would you like to see integrated?
--------
๐ง Stay up-to-date with industry news - subscribe to BillionDollarSellers.com (the #1 rated industry content to follow) + get access to 21 seller hacks - all free.
This integration will streamline how finances are managed.
Amazon is bringing enterprise-level financial tools directly to Seller Central.
Here's what this integration means for your business:
1๏ธโฃ Track cash flow, profitability, and taxes in one unified dashboard
2๏ธโฃ AI insights for inventory and pricing decisions
3๏ธโฃ Access QuickBooks Capital financing based on your Amazon data
Interesting to see Amazon focusing on back-office efficiency.
What other tools would you like to see integrated?
--------
๐ง Stay up-to-date with industry news - subscribe to BillionDollarSellers.com (the #1 rated industry content to follow) + get access to 21 seller hacks - all free.
Jan 06, 2025 12:00AM
Visual content drives Amazon Rufus recommendations. Effective product listings combine optimized images with contextual text, including overlays, benefit labels, and rich alt text. This multi-modal approach helps Rufus surface relevant products and creates clearer shopping experiences.
The Importance of Visual Content in Rufus Recommendations
Amazon Rufus isnโt just text-basedโitโs multi-modal, analyzing images as part of its recommendations.
Hereโs what makes visual optimization a must:
โณ Visuals make information easier to process.
โณ They create immediate clarity for shoppers.
โณ Rufus integrates text and visuals for dynamic recommendations.
What you DONโT show visually could leave your product in the shadows. ๐จ
โ โImages alone are enough.โ
โณ This says: Iโm not optimizing visuals for relevance.
โณ And youโre missing key opportunities to engage customers.
โ Action: Pair Visuals with Contextual Text
Images are more effective when paired with meaningful text for Rufus to interpret.
How to Optimize Visuals for Rufus:
1๏ธโฃ Add Text Overlays: Highlight key features directly on your images.
โข Example: โPortable massage therapy for relief anytime, anywhere.โ
2๏ธโฃ Label Product Benefits:
โข Example: Use phrases like โCompact size,โ โLightweight design,โ or โEase of useโ on images.
3๏ธโฃ Include Rich Alt Text:
โข Example: โPortable massage gun with travel-friendly design and long-lasting battery.โ
Why It Matters:
Shoppers process visuals faster than text. Rufus integrates text overlays and visuals to surface the most relevant products in search results.
P.S.
Your images are more than aestheticโtheyโre your productโs first pitch.
Think visually. Add context. Optimize for Rufus.
โป๏ธ Repost to help your network MASTER visual content optimization!
Amazon Rufus isnโt just text-basedโitโs multi-modal, analyzing images as part of its recommendations.
Hereโs what makes visual optimization a must:
โณ Visuals make information easier to process.
โณ They create immediate clarity for shoppers.
โณ Rufus integrates text and visuals for dynamic recommendations.
What you DONโT show visually could leave your product in the shadows. ๐จ
โ โImages alone are enough.โ
โณ This says: Iโm not optimizing visuals for relevance.
โณ And youโre missing key opportunities to engage customers.
โ Action: Pair Visuals with Contextual Text
Images are more effective when paired with meaningful text for Rufus to interpret.
How to Optimize Visuals for Rufus:
1๏ธโฃ Add Text Overlays: Highlight key features directly on your images.
โข Example: โPortable massage therapy for relief anytime, anywhere.โ
2๏ธโฃ Label Product Benefits:
โข Example: Use phrases like โCompact size,โ โLightweight design,โ or โEase of useโ on images.
3๏ธโฃ Include Rich Alt Text:
โข Example: โPortable massage gun with travel-friendly design and long-lasting battery.โ
Why It Matters:
Shoppers process visuals faster than text. Rufus integrates text overlays and visuals to surface the most relevant products in search results.
P.S.
Your images are more than aestheticโtheyโre your productโs first pitch.
Think visually. Add context. Optimize for Rufus.
โป๏ธ Repost to help your network MASTER visual content optimization!
Jan 06, 2025 12:00AM
Amazon adds bid adjustment controls for Sponsored Brand campaigns. Advertisers can now modify bids for various placements beyond top-of-search, including Product Collection, Store Spotlight, and Sponsored Brand Video settings.
Looks like we have a bit more placement control across Sponsored Brand campaigns!
I'm now seeing the option to increase or decrease bids for placements other than top-of-search via SB. Note that SB Campaign Bid Adjustments is showing via SB Product Collection, Store Spotlight, and SBV settings.
I'm now seeing the option to increase or decrease bids for placements other than top-of-search via SB. Note that SB Campaign Bid Adjustments is showing via SB Product Collection, Store Spotlight, and SBV settings.
Jan 05, 2025 12:00AM
Amazon bans keyword-stuffed titles from January 21, 2025. New rules cap titles at 200 characters, remove special characters, and eliminate repetitive keywords. Focus shifts from SEO hacking to brand quality and clear product features.
โ ๏ธRIP Long Amazon Titles๐จ
Itโs about freaking time, Amazon! Starting January 21, my birthday by the way, long titles with redundant keyword stuffing will be banished for good.
I have been asking Amazon for this change for years so I couldnโt be happier about this news.
Amazon listing titles are utter trash. They should be brand and feature focused. This is a good step in the right direction.
- Titles capped at 200 characters for most categories.
- No more special characters.
- Say goodbye to repetitive keywords.
2025 is gearing up to truly become the year of branding and less about SEO hacking. Itโs all about your product quality. It all boils down to this.
--
P.S.
๐ If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGvi
Itโs about freaking time, Amazon! Starting January 21, my birthday by the way, long titles with redundant keyword stuffing will be banished for good.
I have been asking Amazon for this change for years so I couldnโt be happier about this news.
Amazon listing titles are utter trash. They should be brand and feature focused. This is a good step in the right direction.
- Titles capped at 200 characters for most categories.
- No more special characters.
- Say goodbye to repetitive keywords.
2025 is gearing up to truly become the year of branding and less about SEO hacking. Itโs all about your product quality. It all boils down to this.
--
P.S.
๐ If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGvi
Jan 05, 2025 12:00AM
A $50,000 inventory mistake from wrong color choice proves costly on Amazon. PickFu testing service helps sellers avoid expensive sourcing errors through customer feedback and market validation for just $100 per test.
Expensive lessons learned on Amazon:
$50k in dead inventory - because of color choice.
Smart sellers use PickFu to:
โ Test before sourcing
โ $100 saves $50,000
โ Get real customer feedback
โ Clear market signals
โ Data-driven decisions
The painful math:
Wrong color =
๐ซ Dead inventory
๐ซ Increased storage fees
๐ซ Forced liquidation
๐ซ Margin destruction
๐ซ Lost Q4 opportunity
Container of product you can't sell?
That's not inventory.
โคทThat's an expensive paperweight.
For $100, PickFu helps to tell you:
โ What will sell
โ What will sit
Test often.
Order smart.
Sleep better.
Stop guessing โ start testing.
BTW - The PickFu poll ran below? I could not agree more with the winner here for this shaver. It is not always about which is the "winner" - but which is the clear "loser" aka "the one you should not source".
$50k in dead inventory - because of color choice.
Smart sellers use PickFu to:
โ Test before sourcing
โ $100 saves $50,000
โ Get real customer feedback
โ Clear market signals
โ Data-driven decisions
The painful math:
Wrong color =
๐ซ Dead inventory
๐ซ Increased storage fees
๐ซ Forced liquidation
๐ซ Margin destruction
๐ซ Lost Q4 opportunity
Container of product you can't sell?
That's not inventory.
โคทThat's an expensive paperweight.
For $100, PickFu helps to tell you:
โ What will sell
โ What will sit
Test often.
Order smart.
Sleep better.
Stop guessing โ start testing.
BTW - The PickFu poll ran below? I could not agree more with the winner here for this shaver. It is not always about which is the "winner" - but which is the clear "loser" aka "the one you should not source".
Jan 05, 2025 12:00AM
Amazon's second annual Big Spring Sale runs March 25-31, 2025. Sellers must submit deals by March 17 for consideration in key categories including Home, Fashion, Beauty, Outdoors, and Sports. The event features dedicated promotional placement across Amazon's platform.
๐จ Amazon's Big Spring Sale 2025:
Last year, Amazon introduced the Big Spring Sale for the first time.
This year the event running from March 25 to March 31.
Key Details:
โช๏ธ Deal Submission Deadline: Submit your deals by March 17, 2025, to be considered.
โช๏ธ Focus Categories: Home, Fashion, Beauty, Outdoors, Sports, and other seasonally relevant products.
โช๏ธ Event Promotion: The Big Spring Sale will feature a dedicated landing page and will be widely promoted through Amazon's merchandising placements and paid media.
If you participated in last yearโs event, Iโd love to hear from you!
๐ What was your experience like?
๐ Did it help boost your sales?
Last year, Amazon introduced the Big Spring Sale for the first time.
This year the event running from March 25 to March 31.
Key Details:
โช๏ธ Deal Submission Deadline: Submit your deals by March 17, 2025, to be considered.
โช๏ธ Focus Categories: Home, Fashion, Beauty, Outdoors, Sports, and other seasonally relevant products.
โช๏ธ Event Promotion: The Big Spring Sale will feature a dedicated landing page and will be widely promoted through Amazon's merchandising placements and paid media.
If you participated in last yearโs event, Iโd love to hear from you!
๐ What was your experience like?
๐ Did it help boost your sales?
Jan 05, 2025 12:00AM
Clear product labeling eliminates customer guesswork. When packaging shows 6 items, explicitly stating "6-pack" on the box reduces friction and improves the buying experience.
In 2025, stop making people count.
If itโs a 6 pack - write it on the box.
Why?
โBut it is in the title, John.โ
People are visual.
You show 6 pieces in the hero image.
โคท Why not write 6 pack on the package?
Going into 2025, make your resolution be to remove any friction it takes for someone to purchase from you.
If itโs a 6 pack - write it on the box.
Why?
โBut it is in the title, John.โ
People are visual.
You show 6 pieces in the hero image.
โคท Why not write 6 pack on the package?
Going into 2025, make your resolution be to remove any friction it takes for someone to purchase from you.
Jan 05, 2025 12:00AM
Amazon Business ads deliver 2-3x higher return on ad spend than standard campaigns. B2B customers purchase 80% more units per order and return products 50% less frequently than regular consumers. New bid modifiers allow targeting business placements with up to 900% increased bids.
If your brand relies on B2B purchases, you should be testing bid increases across Amazon Business placements. Why? "Advertising on Amazon Business can help you better reach and acquire high-value business buyers who purchase products in bulk and convert more. On average, advertisers see a 2x to 3x higher return on ad spend on Amazon Business relative to the overall campaign performance."
More info (from Amazon) below:
๐ธ Who are Amazon Business customers?๐ธ
"Amazon Business customers have completed the business account registration process and have been verified as businesses. These business buyers range from sole proprietors to Fortune 100 companies in various industries including for-profit, non-profit, and government organizations. Business customers typically order larger quantities than individual consumers and return products less frequently."
๐ธ What differentiates business buyers from consumers buyers?๐ธ
- On average, B2B buyers are 3x more likely to purchase an item after viewing its product page than B2C buyers.
- B2B customers have a 50% lower return rate compared to B2C customers
- On average, orders from business customers contain 80% more units than orders from consumers
"When advertisers launch Sponsored Product campaigns, by default, the ads are eligible to be shown on across all placements on Amazon.com and Amazon Business. All existing campaign creation and management controls apply to Amazon.com and Amazon Business, and existing performance reporting shows a blended view of performance across Amazon.com and Amazon Business." With the new SP Amazon Biz modifier, we can boost our bids by any percentage up to 900% across all Amazon Business ad placements only. Additionally, Amazon Business exclusive performance reporting will be available via SP placement reports, so we'll be able to get direct performance totals across Business-specific placements!
More info (from Amazon) below:
๐ธ Who are Amazon Business customers?๐ธ
"Amazon Business customers have completed the business account registration process and have been verified as businesses. These business buyers range from sole proprietors to Fortune 100 companies in various industries including for-profit, non-profit, and government organizations. Business customers typically order larger quantities than individual consumers and return products less frequently."
๐ธ What differentiates business buyers from consumers buyers?๐ธ
- On average, B2B buyers are 3x more likely to purchase an item after viewing its product page than B2C buyers.
- B2B customers have a 50% lower return rate compared to B2C customers
- On average, orders from business customers contain 80% more units than orders from consumers
"When advertisers launch Sponsored Product campaigns, by default, the ads are eligible to be shown on across all placements on Amazon.com and Amazon Business. All existing campaign creation and management controls apply to Amazon.com and Amazon Business, and existing performance reporting shows a blended view of performance across Amazon.com and Amazon Business." With the new SP Amazon Biz modifier, we can boost our bids by any percentage up to 900% across all Amazon Business ad placements only. Additionally, Amazon Business exclusive performance reporting will be available via SP placement reports, so we'll be able to get direct performance totals across Business-specific placements!
Jan 05, 2025 12:00AM
Amazon launches Customer Journey Analytics for enhanced brand insights. The new Brand Analytics tool provides visual data tracking of customer interactions from awareness to purchase, helping brands identify and fix conversion bottlenecks across all ASINs.
Amazon is stepping up its game with the new Customer Journey Analytics tool.
It is under Brand Analytics!
This feature offers a highly visual and intuitive way to understand how customers interact with your brandโfrom awareness to consideration, intent, and finally, purchase.
The data spans across all ASINs at the brand level, showcasing branded searches, store traffic and highlighting where in the funnel customers are dropping off.
Itโs an incredible way to pinpoint bottlenecks in the customer journey and identify areas for improvement.
Now imagine the possibilities if Amazon provided granularity at the category and ASIN level within this graph! While we do have some granularity through Brand Metrics in the advertising dashboard, seeing this level of detail visually within this tool would be amazing.
For example, identifying funnel drop-offs for a specific ASIN or category could help brands take laser-focused actions.
Itโs exciting to see Amazon providing this level of clarity in such an accessible format.
Iโll be sharing more thoughts on how to leverage tools like this and what combinations could truly be impactful for advertisers. Stay tuned!
It is under Brand Analytics!
This feature offers a highly visual and intuitive way to understand how customers interact with your brandโfrom awareness to consideration, intent, and finally, purchase.
The data spans across all ASINs at the brand level, showcasing branded searches, store traffic and highlighting where in the funnel customers are dropping off.
Itโs an incredible way to pinpoint bottlenecks in the customer journey and identify areas for improvement.
Now imagine the possibilities if Amazon provided granularity at the category and ASIN level within this graph! While we do have some granularity through Brand Metrics in the advertising dashboard, seeing this level of detail visually within this tool would be amazing.
For example, identifying funnel drop-offs for a specific ASIN or category could help brands take laser-focused actions.
Itโs exciting to see Amazon providing this level of clarity in such an accessible format.
Iโll be sharing more thoughts on how to leverage tools like this and what combinations could truly be impactful for advertisers. Stay tuned!
Jan 04, 2025 12:00AM
Amazon enhances seller image notifications with detailed compliance alerts. The update provides clear guidance for fixing image issues and will roll out in phases throughout the year, making image management simpler for sellers.
๐ธ Oh great, another notification from Amazonโฆ but wait, this oneโs actually helpful?!
Amazon is kicking off the year on the right foot with some genuinely good news for sellers: image issue notifications are getting an upgrade!
Hereโs the deal:
โข Youโll now get detailed notifications for image compliance issues (no more guessing the mystery violation).
โข Plus, they will provide clear guidance on how to fix them (hallelujah).
The best part? No more scrambling to decode the 1,000 reasons why your images arenโt compliant.
Additionally, this update is rolling out in phases, so expect even more clarity on images and other issues later this year.
๐ก Pro Tip: Check out the updates under Catalog > Upload Images > Submission Status > Content compliance issues in Seller Central.
Finally, a change that saves us time instead of taking it away. Thoughts? Does this feel like a win for sellers?
Amazon is kicking off the year on the right foot with some genuinely good news for sellers: image issue notifications are getting an upgrade!
Hereโs the deal:
โข Youโll now get detailed notifications for image compliance issues (no more guessing the mystery violation).
โข Plus, they will provide clear guidance on how to fix them (hallelujah).
The best part? No more scrambling to decode the 1,000 reasons why your images arenโt compliant.
Additionally, this update is rolling out in phases, so expect even more clarity on images and other issues later this year.
๐ก Pro Tip: Check out the updates under Catalog > Upload Images > Submission Status > Content compliance issues in Seller Central.
Finally, a change that saves us time instead of taking it away. Thoughts? Does this feel like a win for sellers?
Jan 04, 2025 12:00AM
Amazon adds Return Rate and Star Rating to seller dashboard. The update helps sellers track product performance and customer satisfaction through consolidated metrics for returns and ratings.
Amazon has updated the Voice of the Customer dashboard to include Return Rate and Star Rating metrics. These additions enable sellers to better manage the customer experience by proactively monitoring feedback, identifying potential issues, and taking prompt actions to resolve them.
Key Features of the Updated Dashboard:
๐น Return Rate โ Tracks the overall percentage of returns initiated over the past 12 months. This metric allows you to quickly identify your most returned items and make informed decisions to improve product performance and reduce returns.
๐น Star Rating โ Displays your products' star ratings as shown on Amazon product detail pages. With all relevant data consolidated in one place, you can efficiently analyze performance and identify areas for improvement.
These updates give sellers deeper insights into product performance and customer satisfaction, helping them make data-driven decisions to enhance their offerings and boost customer trust.
Key Features of the Updated Dashboard:
๐น Return Rate โ Tracks the overall percentage of returns initiated over the past 12 months. This metric allows you to quickly identify your most returned items and make informed decisions to improve product performance and reduce returns.
๐น Star Rating โ Displays your products' star ratings as shown on Amazon product detail pages. With all relevant data consolidated in one place, you can efficiently analyze performance and identify areas for improvement.
These updates give sellers deeper insights into product performance and customer satisfaction, helping them make data-driven decisions to enhance their offerings and boost customer trust.
Jan 04, 2025 12:00AM
Amazon adds Sponsored ads to Rufus AI assistant placements. The integration offers targeted advertising through personalized recommendations and conversation-based interactions, though campaign reporting for Rufus-specific data isn't yet available.
๐ Amazon has launched Sponsored ads in Rufus-related placements
This is a good win for ads since Rufus integrates deeply personalized recommendations for shoppers. Opening Sponsored Ads placements here could drive higher engagement because of :
- Relevant Audience Targeting: Rufus is already fine-tuned to individual preferences. Ads placed in this space are likely to appear in front of highly relevant audiences.
- Top-of-Funnel and Cross-Selling Opportunities: As it's conversation-based, it could enable product ads to engage customers early in their journey or even cross-sell related products.
- Increased visibility
However, as of now, campaign reports won't include Rufus-related data, which is much needed for optimising ads, adjusting bids, and refining placements.
This is a good win for ads since Rufus integrates deeply personalized recommendations for shoppers. Opening Sponsored Ads placements here could drive higher engagement because of :
- Relevant Audience Targeting: Rufus is already fine-tuned to individual preferences. Ads placed in this space are likely to appear in front of highly relevant audiences.
- Top-of-Funnel and Cross-Selling Opportunities: As it's conversation-based, it could enable product ads to engage customers early in their journey or even cross-sell related products.
- Increased visibility
However, as of now, campaign reports won't include Rufus-related data, which is much needed for optimising ads, adjusting bids, and refining placements.
Jan 04, 2025 12:00AM
Amazon's new Long-Term Sales tracking enhances ad performance measurement. The platform launched LTS and LTS ROAS metrics for Sponsored Brand and Display ads, with updated calculation methods and clearer explanations for better understanding.
Amazon recently (about a month ago) launched Long-Term Sales (LTS) and LTS ROAS for SB and SD ads, as announced at hashtag#unBoxed2024.
It now seems much clearer, as Amazon has updated the calculation methodology and simplified the explanations to make it easier for everyone to understand.
It now seems much clearer, as Amazon has updated the calculation methodology and simplified the explanations to make it easier for everyone to understand.
Jan 03, 2025 12:00AM
Simple clarity drives conversion rates in product listings. Test listings with ProductPinion to identify key benefits and obstacles, then optimize content by removing complexity and jargon. Always test final results.
Simple HACK ... ๐
We haven't even touched the questionable main image yet... ๐
I get accused of not showing enough data, so here it is!
How do we get these types of results with just listing images?
CLARITY - after running hundreds of ProductPinion tests in 2024, we realised that the main CVR driver is simple clarity. The more you confuse your customers, the higher the chance of CVR dropping. Find out what information is important and lead with that.
Here is the HACK:
1๏ธโฃ Run ProductPinion video test to your original listing and ask these questions: What are the main three benefits of this product? Do you find any information missing? What would stop you from buying this product?
2๏ธโฃ Reverse engineer the answers and resolve all the buyer's obstacles. Keep the listing simple, and avoid adding too much complex information and product jargon.
3๏ธโฃ TEST :)
Want to work with us? DM me!
We haven't even touched the questionable main image yet... ๐
I get accused of not showing enough data, so here it is!
How do we get these types of results with just listing images?
CLARITY - after running hundreds of ProductPinion tests in 2024, we realised that the main CVR driver is simple clarity. The more you confuse your customers, the higher the chance of CVR dropping. Find out what information is important and lead with that.
Here is the HACK:
1๏ธโฃ Run ProductPinion video test to your original listing and ask these questions: What are the main three benefits of this product? Do you find any information missing? What would stop you from buying this product?
2๏ธโฃ Reverse engineer the answers and resolve all the buyer's obstacles. Keep the listing simple, and avoid adding too much complex information and product jargon.
3๏ธโฃ TEST :)
Want to work with us? DM me!
Jan 03, 2025 12:00AM
Best practices for Amazon main images often fail in real testing scenarios. Success comes from continuous experimentation and data analysis, not following conventional wisdom. Testing reveals what actually works with customers.
Everyone Is WRONG about Main Images...
Everyone is sharing wins and best practices - I am showing you the failed tests we ran through Manage Experiments.
Here is what annoys me: BEST PRACTICES DON'T WORK ALL THE TIME!
Nothing can prepare you for what customers will pick on Amazon. There is no tool or expert out there that can predict that - let's stop pretending we know everything.
What truly matters is constant testing and iteration - if you are not questioning EVERYTHING and gathering data, you will never succeed in CTR and CVR.
Everyone is sharing wins and best practices - I am showing you the failed tests we ran through Manage Experiments.
Here is what annoys me: BEST PRACTICES DON'T WORK ALL THE TIME!
Nothing can prepare you for what customers will pick on Amazon. There is no tool or expert out there that can predict that - let's stop pretending we know everything.
What truly matters is constant testing and iteration - if you are not questioning EVERYTHING and gathering data, you will never succeed in CTR and CVR.
Dec 23, 2024 12:00AM
A+ content impacts Amazon SEO despite official claims. Testing shows it aids indexing and visibility. For effective A+ content, consider My Amazon Guy's services to enhance your Amazon presence.
The impact of A+ content, also known as Enhanced Brand Content (EBC), on Amazon SEO has been a topic of debate. While Amazon has publicly stated that A+ content doesn't directly affect SEO, they do suggest in the A+ content module that it "Improves organic SEO and traffic."
We've tested this ourselves and found that A+ content does indeed affect SEO. For example, adding specific content to A+ modules can lead to quicker indexing and potentially improved visibility in search results.
If you're looking for high-quality A+ content designed to enhance your SEO and drive traffic to your Amazon listings, consider exploring the services offered at My Amazon Guy. Their expertise can help you leverage A+ content effectively to maximize your presence on the platform.
We've tested this ourselves and found that A+ content does indeed affect SEO. For example, adding specific content to A+ modules can lead to quicker indexing and potentially improved visibility in search results.
If you're looking for high-quality A+ content designed to enhance your SEO and drive traffic to your Amazon listings, consider exploring the services offered at My Amazon Guy. Their expertise can help you leverage A+ content effectively to maximize your presence on the platform.
Dec 23, 2024 12:00AM
Amazon ads may run on out-of-stock items. This issue affects multiple sellers. Monitor and manually pause affected campaigns.
๐ข PSA: Amazon might be displaying ads on your out-of-stock products.
It's not supposed to happen -- see image; campaigns are supposed to automatically pause -- but...it is.
I'm currently seeing SP ads on two of my OOS products, and several sellers over on X are seeing the same thing.
Suggest monitoring and manually pausing those campaigns if this is happening to you.
It's not supposed to happen -- see image; campaigns are supposed to automatically pause -- but...it is.
I'm currently seeing SP ads on two of my OOS products, and several sellers over on X are seeing the same thing.
Suggest monitoring and manually pausing those campaigns if this is happening to you.
Dec 22, 2024 12:00AM
Amazon's Vine program now offers tiered pricing for reviews, enhancing product ratings. Opt for the $200 tier for consistent 4-5 star reviews. Join over 21,000 brand owners for more Amazon growth insights.
๐จ MEGA Breaking ๐ข
if you follow me or read my weekly newsletter, you know that I have an absolute LOVE FEST with Amazon's Vine program.
Why?
Because Vine reviews absolutely rock. On average, they produce higher-rated reviews compared to organic reviews.
Sorry, don't come at me but it's the truth. The data backs this up. In fact, you'll be hard-pressed to find a single seller or agency who disagrees.
๐ก So, what changed?
Vine now offers a free tier for up to 2 reviews, a $75 tier for 3-10 reviews, and a $200 tier for 11-30 reviews.
Thanks to their consistent 4-5 star ratings, I would always encourage you to opt for the $200 tier but this allows some testing for those of you who are a little shy.
This is a very rare WIN from Amazon. See, it's not all depressing!
--
P.S.
๐ If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
if you follow me or read my weekly newsletter, you know that I have an absolute LOVE FEST with Amazon's Vine program.
Why?
Because Vine reviews absolutely rock. On average, they produce higher-rated reviews compared to organic reviews.
Sorry, don't come at me but it's the truth. The data backs this up. In fact, you'll be hard-pressed to find a single seller or agency who disagrees.
๐ก So, what changed?
Vine now offers a free tier for up to 2 reviews, a $75 tier for 3-10 reviews, and a $200 tier for 11-30 reviews.
Thanks to their consistent 4-5 star ratings, I would always encourage you to opt for the $200 tier but this allows some testing for those of you who are a little shy.
This is a very rare WIN from Amazon. See, it's not all depressing!
--
P.S.
๐ If you like proven Amazon growth hacks, you'll love my weekly newsletter (it's free).
Join over 21,000 legendary brand owners like Simple Modern, Harry's, Kitsch, and HexClad here: https://lnkd.in/gi7hvAGv
Dec 22, 2024 12:00AM
Amazon's new AMC audience feature in Sponsored Products campaigns heralds a shift in strategy. Enabling personalized coupon codes and tailored promotions for specific segments by 2025, potentially revolutionizing customer engagement.
A New Era of Personalization for Amazon Brands and Advertisers is Coming in 2025
Amazon recently introduced the capability to leverage AMC audiences in Sponsored Products campaigns, marking a new era in how we can approach campaign strategies.
This feature unlocks exciting possibilities and will transform the way we approach campaign planning
Iโm excited about the new possibilities coming in 2025, especially the potential to create customized coupon codes and tailored promotions for specific audience segments.
Imagine if Amazon allows us to generate personalized coupon codes for any audience segment built from AMC.
The ability to engage new-to-brand customers or re-engage past ones with tailored offers could revolutionize campaign strategies.
What do you think about these possibilities?
Amazon recently introduced the capability to leverage AMC audiences in Sponsored Products campaigns, marking a new era in how we can approach campaign strategies.
This feature unlocks exciting possibilities and will transform the way we approach campaign planning
Iโm excited about the new possibilities coming in 2025, especially the potential to create customized coupon codes and tailored promotions for specific audience segments.
Imagine if Amazon allows us to generate personalized coupon codes for any audience segment built from AMC.
The ability to engage new-to-brand customers or re-engage past ones with tailored offers could revolutionize campaign strategies.
What do you think about these possibilities?
Dec 22, 2024 12:00AM
Amazon introduces bid adjustments for B2B placements. With 96 of the Fortune 100 using Amazon business accounts and B2B orders averaging 136% higher than B2C, this is a prime opportunity. Access B2B tools via Seller Central and Campaign Manager.
๐จ MAJOR AMAZON B2B UPDATE ๐จ
You could not target business buyers in the past, but now
Amazon rolled out bid adjustments for business placements.
You can adjust bids for business buyers and control your ad spend specifically for B2B.
Is this worth checking out?
Let's see:
โ 96 of the Fortune 100 companies have an Amazon business account
โ 92% of B2B buyers use Amazon to research purchases for work
โ 82% of business buyers make work purchases on Amazon
Numbers from one of our clients:
๐ฏ Average B2C order: $115
๐ฏ Average B2B order: $157
B2B -> 136% higher AOV
Most brands are sleeping on this opportunity. While they fight over B2C customers, you can dominate the B2B space.
Want to see your B2B share of sale?
Go to Seller Central โ Menu โ B2B Central.
Want to make B2B bid adjustments?
Go to Campaign Manager -> Campaign -> Bid Adjustments -> Amazon business placements (tab)
What's your experience with B2B on Amazon? ๐
You could not target business buyers in the past, but now
Amazon rolled out bid adjustments for business placements.
You can adjust bids for business buyers and control your ad spend specifically for B2B.
Is this worth checking out?
Let's see:
โ 96 of the Fortune 100 companies have an Amazon business account
โ 92% of B2B buyers use Amazon to research purchases for work
โ 82% of business buyers make work purchases on Amazon
Numbers from one of our clients:
๐ฏ Average B2C order: $115
๐ฏ Average B2B order: $157
B2B -> 136% higher AOV
Most brands are sleeping on this opportunity. While they fight over B2C customers, you can dominate the B2B space.
Want to see your B2B share of sale?
Go to Seller Central โ Menu โ B2B Central.
Want to make B2B bid adjustments?
Go to Campaign Manager -> Campaign -> Bid Adjustments -> Amazon business placements (tab)
What's your experience with B2B on Amazon? ๐
Dec 22, 2024 12:00AM
Avoid Amazon bulk orders unless clearing inventory or managing demand. They front-load volume and request a 5-15% discount, often making it better for vendors to decline.
โ๐ฆ Avoid confirming bulk orders with hashtag#Amazon unless you want to:
- Clear excess inventory
- Forward order demand
- Leverage economies of scale
The problem with Amazon bulk buys is that they simply front-load order volume.
In other words: Amazon would place these volumes on your account either way.
But is asking you for a 5-15% discount. ๐ธ
So for most vendors, it's better to decline these bulk orders right away.
---
How are you handling bulk buys with Amazon?
Join the discussion in the comments!
- Clear excess inventory
- Forward order demand
- Leverage economies of scale
The problem with Amazon bulk buys is that they simply front-load order volume.
In other words: Amazon would place these volumes on your account either way.
But is asking you for a 5-15% discount. ๐ธ
So for most vendors, it's better to decline these bulk orders right away.
---
How are you handling bulk buys with Amazon?
Join the discussion in the comments!
Dec 22, 2024 12:00AM
PUPIBOO excels in innovative merchandising to stand out on Amazon. By adding elements like a cute dog avatar and highlighting USPs, they effectively compete against low-quality knockoffs. Key to success: compelling visuals and clear value propositions.
I love a good before & after.
Especially when it brings more clicks.
Take a look at PUPIBOO.
What was added?
โ Avatar - cute dog
โ Value prop - 32 ounces
โ โCallout Wheelโ - more USPs
THIS is how you merchandise.
And for all the questions:
โDid you use PickFu?โ
โ Yes.
โWill this get rejected by Amazon?โ
โ No.
(Amazon is the Wild West in pet space.)
PUPIBOO is a strong brand that innovates new & compelling products inside of the pet space. Their struggle is competing with cheap, China direct knock off products that are garbage.
How do they tackle it?
โคท Innovative merchandising.
They understand that just showing a bottle ainโt cutting it anymore on Amazon.
People need to be sold.
People need to see the value.
People need the merchandising.
Biggest culprits for bad images on Amazon?
โ Company creative directors
(They want clean aesthetics only.)
โ Agencies that are scared
(They just donโt know better or timid.)
โ Product inventors
(They think you should just KNOW.)
Optimize for the click.
Win the sale.
Drop a comment with your best dad joke.
โคท I need a good laugh today.
Especially when it brings more clicks.
Take a look at PUPIBOO.
What was added?
โ Avatar - cute dog
โ Value prop - 32 ounces
โ โCallout Wheelโ - more USPs
THIS is how you merchandise.
And for all the questions:
โDid you use PickFu?โ
โ Yes.
โWill this get rejected by Amazon?โ
โ No.
(Amazon is the Wild West in pet space.)
PUPIBOO is a strong brand that innovates new & compelling products inside of the pet space. Their struggle is competing with cheap, China direct knock off products that are garbage.
How do they tackle it?
โคท Innovative merchandising.
They understand that just showing a bottle ainโt cutting it anymore on Amazon.
People need to be sold.
People need to see the value.
People need the merchandising.
Biggest culprits for bad images on Amazon?
โ Company creative directors
(They want clean aesthetics only.)
โ Agencies that are scared
(They just donโt know better or timid.)
โ Product inventors
(They think you should just KNOW.)
Optimize for the click.
Win the sale.
Drop a comment with your best dad joke.
โคท I need a good laugh today.
