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Sep 15, 2024 12:00AM

Video ads lead Amazon PPC types with 48% ROAS. They outperform other ad formats, including sponsored products and display ads. This presents a significant opportunity for sellers, as video ads are currently underutilized on the platform.

Joshua Rawe | Link to post

What is the highest ROAS Amazon ad type?

8 PPC Types Ranked by ROAS 👇

1. Video ads (48%)
2. Sponsored products (39%)
3. DSP display ads (37%)
4. Sponsored brands (37%)
5. Sponsored display (35%)
6. Amazon Live (32%)
7. Amazon OTT (25%)
8,. Audio ads (25%)

🚀 Video ads are CRUSHING IT! 🚀

We are seeing similar results for our clients.

Video is no longer just a "nice to have",

Video is a MUST HAVE for Amazon success in 2024.

Here's the kicker:

Most sellers aren't using video effectively (or at all).

That means video ad spots are not being bid up.

And there's a HUGE opportunity for you.

Are you using video ads in your Amazon strategy?

Share your thoughts on video!👇

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