Unlock your brand's potential with Amazon's multi-layered ad strategies. Balancing long-term goals with immediate KPIs is crucial in Amazon advertising. The customer journey is complex; proactive brand engagement is essential. Sponsored Brands and Display are useful for building awareness and loyalty. Thanks, Destaney.

Destaney Wishon

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Amazon Accelerate Summary

“Establishing a brand by investing in upper-funnel marketing with Amazon Ads”

If you missed our talk, I’ll drop the link in the comments ⬇️

Core points -

🔶 Brands HAVE to find a way to balance their long-term goals with their short-term KPIs. Be less reactive.

🔶 The path to purchase is not as simple as point and click. Customers engage with a brand in multiple phases.

🔶 Waiting on a customer to search for your brand is short-sighted. We must find a way to connect with our customers BEFORE they go looking for us.

🔶 Sponsored Brands and Sponsored Display are great ways to expand into awareness and loyalty campaigns. (And then layer in DSP 🔑)

🔶 Creative, video, and brand are core focuses for the future of Amazon Advertising.

🔶 Test. Test. Test. A good advertising strategy needs to be tailored to your brand. Test and learn to find the right combinations of ad types and strategies that are best for your brand.

🔶 Don’t be discouraged if something doesn’t work out immediately. Amazon Advertising evolves fast, and so should your brand!

Other core focuses from Accelerate -

✅ Latinos at Amazon: Latino representation in corporate roles is up 9% year over year on Amazon.

✅ Next-level logistics: With Amazon now offering an A-Z supply chain solution, brands can take advantage of real-time tracking of containers around the globe. (Check out Kyle Kirkwood's post for more)

✅ Amazon Ads for All: Amazon Advertising is not restricted to brands selling on Amazon. There are ad solutions for small and medium-sized businesses, whether they sell on Amazon or not! DM for more info!

✅ Three new Dashboards - Customer Loyalty Analytics, Voice of the Customer Dashboard, Customer Sentiment Insights (Check out Jason Chan's article for more)


What did I miss?!?!

———

I also want to give a huge shoutout to both Jeffrey Cohen and Gabi Viljoen, MBA.

(I mean, just look at how much fun we are having on stage)

🤩🤩

I have spoken at quite a few events, but this one was my absolute favorite.

Great people ✅
Room at max capacity ✅
Speaking on my favorite topic ✅

If you had a chance to check out our session, don't forget to leave us a review in the Accelerate App!!