Sep 20, 2023 12:00AM
Unlock your brand's potential with Amazon's multi-layered ad strategies. Balancing long-term goals with immediate KPIs is crucial in Amazon advertising. The customer journey is complex; proactive brand engagement is essential. Sponsored Brands and Display are useful for building awareness and loyalty. Thanks, Destaney.
Amazon Accelerate Summary
“Establishing a brand by investing in upper-funnel marketing with Amazon Ads”
If you missed our talk, I’ll drop the link in the comments ⬇️
Core points -
🔶 Brands HAVE to find a way to balance their long-term goals with their short-term KPIs. Be less reactive.
🔶 The path to purchase is not as simple as point and click. Customers engage with a brand in multiple phases.
🔶 Waiting on a customer to search for your brand is short-sighted. We must find a way to connect with our customers BEFORE they go looking for us.
🔶 Sponsored Brands and Sponsored Display are great ways to expand into awareness and loyalty campaigns. (And then layer in DSP 🔑)
🔶 Creative, video, and brand are core focuses for the future of Amazon Advertising.
🔶 Test. Test. Test. A good advertising strategy needs to be tailored to your brand. Test and learn to find the right combinations of ad types and strategies that are best for your brand.
🔶 Don’t be discouraged if something doesn’t work out immediately. Amazon Advertising evolves fast, and so should your brand!
Other core focuses from Accelerate -
✅ Latinos at Amazon: Latino representation in corporate roles is up 9% year over year on Amazon.
✅ Next-level logistics: With Amazon now offering an A-Z supply chain solution, brands can take advantage of real-time tracking of containers around the globe. (Check out Kyle Kirkwood's post for more)
✅ Amazon Ads for All: Amazon Advertising is not restricted to brands selling on Amazon. There are ad solutions for small and medium-sized businesses, whether they sell on Amazon or not! DM for more info!
✅ Three new Dashboards - Customer Loyalty Analytics, Voice of the Customer Dashboard, Customer Sentiment Insights (Check out Jason Chan's article for more)
What did I miss?!?!
I also want to give a huge shoutout to both Jeffrey Cohen and Gabi Viljoen, MBA.
(I mean, just look at how much fun we are having on stage)
I have spoken at quite a few events, but this one was my absolute favorite.
Great people ✅
Room at max capacity ✅
Speaking on my favorite topic ✅
If you had a chance to check out our session, don't forget to leave us a review in the Accelerate App!!