Sep 12, 2023 12:00AM
Unlock sales with Amazon's new Brand Tailored Promotions. Amazon's Brand Tailored Promotions lets sellers target six key audiences, including cart abandoners and high spenders. These promotional codes, ranging from 10-50% off, retrieve lost sales. Thanks, Joshua.
Did you know you can target cart abandoners on Amazon now?
You're losing money by not using this NEW feature. 😱 Here's how 👇
It's called Brand Tailored Promotions and lives under the Advertising tab in Seller Central.
You can create promotional codes of 10-50% off to 6 audience types:
Brand Followers: Customers who have clicked to follow your brand in Amazon’s store.
Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months.
Recent Customers: The most recent 5% of customers who have purchased from your brand.
High Spend Customers: The highest-spending 5% of customers with your brand in the last 12 months.
Potential New Customers: Customers who have clicked on your brand and products or added to cart in the last 90 days, but have not purchased in the last 12 months.
Cart Abandoners: Customers who have added one or more of your brand’s products in their cart in the last 3 months, but haven’t purchased yet.
You should be running these all the time to capture those lost sales.
We are seeing 5 figure sales numbers from these campaigns.
And the best part, they are FREE to run! 😱
♻️ REPOST to your network if you found this valuable.