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Sep 19, 2023 12:00AM

Unlock higher AOV with a dialed-in Amazon brand store. Brands often overlook simple strategies to increase AOV. Optimize your Amazon brand store. It's your ticket for easy cross-sells and upsells. No competing ads. Thanks, Jason.

Jason Landro

➡️ Post | Profile

Every brand wants to increase average order value

Yet most brands don't even do the easiest things to acheive that goal

One way to increase average order value is to optimize your Amazon brand store

Every single store we've ever optimized has a higher AOV than the account as a whole

Your brand store is an easy way to cross-sell and upsell products without ads from competitors

Below is an example of a store our team did recently for Bee Bald

The team highlighted the uses of each product and the need to buy more than one product

Yes, this is a smaller catalog, so it's easier

But the principles apply to large catalogs as well

Focus on what sells and lean into it

How are you utilizing your brand store to increase AOV?


 

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