Sep 20, 2023 12:00AM
Unlock Amazon sales with TikTok strategy. Maximise sales on Amazon via TikTok by crafting captivating content, collaborating with nano influencers for higher engagement, and amplifying reach with Spark Ads. Thanks, Paul.
🚀 Want to boost your Amazon sales using TikTok?
1️⃣ Create Engaging Content:
- Remember, TikTok is all about entertainment. Users want to be entertained on TikTok... not sold to.
- Make sure your content is fun, engaging, and mentions your brand name and main keyword (very important as customers will then know how to find your product on Amazon.... improves 'branded search')
2️⃣ Connect with Influencers:
- Reach out to small influencers who can help promote your brand. Aim for a 10% success rate.
- Forget about big influencers, aim for small influencers (nano influencers with less than 10,000 followers)
- The smaller the influencer, the better their engagement rates (an influencer with 100K followers will have half the engagement of a nano influencer)
- I know ff sellers that have a few hundred collaborations with nano influencers...... passed the 8 figure mark
3️⃣ Boost content with Ads:
- Once the influencer posts about your product, boost their content with TikTok's Spark Ads. This way, you benefit from both organic and paid traffic.
- Imagine this: 12 influencers each getting around 10,000 impressions, plus an additional 15,000 impressions from your ads. That's 135,000 potential customers seeing your product in action! 🚀
- TikTik is a 'product discovery' platform.... 92% of users said they take action after seeing a product on TikTok
Looking to boost your Amazon sales using TikTok? Let me know in the comments