May 11, 2023 12:00AM
Turning Off Amazon Ads? Think Again! A case study shows a client, stopping ads on 10 ASINs, lost £5432 in ad sales and £1600 in organic sales. Thanks, Chris.
"we are just going to turn off our ads to save money"
Here is some direct proof from a client who decided to just stop advertising on 10 of their Amazon ASINS to "save money"...
OK they lost £5432 in direct ad sales but in doing so they also lost £1600 (A stonking 50.4%) in organic "free" sales...
Why?? Because Amazon advertising directly correlates to organic positioning on the platform, and the figures below show EXACTLY why ACOS is a dead metric when we look at true growth on the platform. 🤦♂️
Optimise, dont turn off your ads.
If you arent running ads you could be losing a hell of a lot of organic positioning...