May 16, 2023 12:00AM
TikTok users are going wild for Lululemon dupes. Which mimics the popular, pricey activewear at a fraction of the cost. The #lululemondupes hashtag has racked up 25 million views, with users comparing the knockoffs to the real deal. Thanks, Roslyn.
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Over the weekend lululemon embraced pop cullture and “dupe culture” and staged one of the biggest stunts by setting up a pop-up and inviting customers to bring in their dupes to exchange for the real deal. Believing that feeling and wearing the real item would convince them that their product was superior. The stunt generated millions of impressions in social media and press to raise the profile of lululemon
The hashtag #dupe has more than 3.5 billion views on TikTok, and according to Lululemon itself, the #lululemondupes hashtag has more than 150 million views. lululemon chose instead of ignoring or fighting culture to embrace it and leverage it to have a connection point with potential consumers. A smart move that more brands need to heed and follow the breadcrumbs to create dialogue with customers especially when it comes to negative reviews or product concerns. There is growing conversation in social about the cost of drugstore skincare and makeup rising prices. Perhaps an opportunity to show how well it performs to even higher priced products.