Sep 20, 2023 12:00AM
Take calculated risks if you want to grow. Brands winning on Amazon are risk-takers. Forget the status quo. To outpace competitors, it's about bold strategies: upgrading content, out-advertising rivals, and taking smart risks. Thanks, Jason.
Brands that grow their market share on Amazon all do 1 thing
They take risks
Doing what you've always done isn't going to leapfrog you over the competition
This is true if you're the category leader because everyone else will eventually copy you
Instead, you have to do things differently
Typically, that means investing in growth even if it's not profitable in the short term
That could mean investing in better content for your best sellers
You can invest part of your ad budget in conquesting specific competitors through search and product attribute targeting
No matter what you do, you have to take calculated risks
It's not complicated
But it can be uncomfortable
How are you growing your market share on Amazon?