Take calculated risks if you want to grow. Brands winning on Amazon are risk-takers. Forget the status quo. To outpace competitors, it's about bold strategies: upgrading content, out-advertising rivals, and taking smart risks. Thanks, Jason.

Jason Landro

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Brands that grow their market share on Amazon all do 1 thing

They take risks

Doing what you've always done isn't going to leapfrog you over the competition

This is true if you're the category leader because everyone else will eventually copy you

Instead, you have to do things differently

Typically, that means investing in growth even if it's not profitable in the short term

That could mean investing in better content for your best sellers

You can invest part of your ad budget in conquesting specific competitors through search and product attribute targeting

No matter what you do, you have to take calculated risks

It's not complicated

But it can be uncomfortable

How are you growing your market share on Amazon?