Store Spotlight Campaigns

➡️One of the most underutilized ad formats in Sponsored Brands (SB) campaigns is the Store Spotlight. We’ve noticed that very few brands take advantage of this strategy, despite its significant potential. When used effectively, Store Spotlight campaigns can drive substantial revenue and boost visits to your store page, which in turn helps attract new-to-brand (NTB) customers and grow your brand following.

➡️A larger brand following increases conversion opportunities and can attract more Subscribe & Save users. Additionally, you can create tailored promotions to target these visitors, further enhancing engagement.

➡️Since last Q4, we've been running Store Spotlight campaigns, and they’ve significantly increased both visitors and orders across the three targeted store pages.

➡️This year alone, these campaigns have generated $94k in revenue with an ACOS of 20%. Notably, 46% of the orders were from new-to-brand (NTB) customers, and the conversion rate (CVR) for these campaigns stands at an impressive 24%—far higher than any other Sponsored Brands (SB) ad type. The three subpages targeted under this campaign have seen over a 70% increase in both visitors and orders.