Stop treating your Amazon Brand Store like a mere catalog. Focus on curating a shopping experience tailored to customer preferences and seasonal trends. Prioritize key products and make your store mobile-friendly. Thanks, Jason.

Jason Landro

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Stop treating your Amazon brand store like a catalog

Because it’s a website, not a catalog

That means you shouldn’t be dumping products and categories on the homepage and subpages

Like you would in a catalog

Rather, you need to curate a shopping experience

Below is a prime example of how to build a brand store

The Nectar team did a great job of blending products and categories while catering to the different seasons

We also highlight how ACG gives back to its community

And we don't showcase every single product because they have over a thousand

We have data that tells us what customers are most likely to buy

So we focus on those products along with seasonal initiatives and launching new products

Note that the 6 products towards the top are shoppable

Which is great for mobile

If you’re an established brand that is looking for help building your Amazon brand store, don’t hesitate to reach out to me or Nectar

If you like candles, you’ll love ACG’s candles…you can thank me later