Sep 06, 2023 12:00AM
Sponsored Ads on Amazon Are Becoming More Tailored. Amazon is using your shopping trends to show more personalized ads. Good news for PPC and shoppers, but it may limit reach. Thanks, Himanshu.
👉 Sponsored Ads are getting more personalized
Recently noticed categories such as: "recommended based on shopping trends", "based on your browsing history", and "related to items you've viewed".
This indicates Amazon is closely observing the shopping trends and collecting user data.
From a PPC standpoint, this could open up new avenues to target more groups of audiences, including lookalikes perhaps.
Showing Ads to shoppers more likely to be interested, could help provide higher ROI, but could be somewhat limiting as well in terms of reach. For which, general ad placements, would still be a way.
For shoppers, this could mean enhanced user experience, as Ads could be more aligned with their interests and preferences.