May 12, 2023 12:00AM
Rethink your Amazon store. Focus on curating a shopping experience, not just listing products. The Nectar team is nailing this approach, blending products and seasons effectively. Thanks, Jason.
Jason Landro
Stop treating your Amazon brand store like a catalog
Because it’s a website, not a catalog
That means you shouldn’t be dumping products and categories on the homepage and subpages
Like you would in a catalog
Rather, you need to curate a shopping experience
Below is a prime example of how to build a brand store
The Nectar team did a great job of blending products and categories while catering to the different seasons
We also highlight how ACG gives back to its community
And we dont showcase every single product because they have over a thousand
We have dara that tells us what customers are most likely ti buy
So we focus on those products along with seasonal initiatives and launching new products
In addition, this client partner went through a rebrand recently
We had actually been suggesting they do it for over 2 years
The rebrand looks fantastic!
And it appears to be a driver in improved conversion in sales
(We are still analyzing the data)
As a result of the rebrand, we’ve been refreshing all the content, including the store
Note that the 6 products towards the top are shopable
Which is great for mobile
If you’re an established brand that is looking for help building your Amazon brand store, don’t hesitate to reach out to me or Nectar
Link to brand store in comments
If you like candles, you’ll love ACG’s candles…you can thank me later