Sep 21, 2023 12:00AM
Navigate Amazon's Vendor Central with ease to understand true profitability. From exporting data and mastering pivot charts to deep-diving into product insights—every step is crucial. A strategic tweak can significantly boost product margins. Thanks, Isaiah.
Calculating Profitability on Amazon's Vendor Central: A Step-by-Step Guide 🚀
Struggling with understanding the nuances of profitability on Vendor Central?
Chris Khoo breaks it down brilliantly. Let's walk through it step by step:
📌 Step 1: Dive into Vendor Central.
Go to the reports tab and locate the Operational Performance Report.
📌 Step 2: Export and Organize.
Pull data from the last 12 months.
Export it as a CSV.
Load it into Excel and get acquainted with pivot charts. They're your best friend for summing up and classifying data.
📌 Step 3: Analyze Key Metrics.
Group data by status, subtype, and if the charge was applied or waived.
Combine this data with your sales figures.
Factor in buy price, sell price, marketing costs, and chargebacks.
The goal? Understand the real profitability of each product, taking into account all costs.
📌 Step 4: Deep Dive into Products.
You might realize a best-seller isn't that profitable. Time to re-strategize!
Consider adjustments in price, packaging, or selling strategy.
📌 Step 5: Evaluate Strategy.
Compare Vendor Central metrics with potential Seller Central earnings.
Factor in FBA fees, warehousing, prep, etc. to get a holistic understanding of profitability across platforms.
Remember, as Chris Khoo highlighted: "A slight tweak in strategy for a major product can boost its margin significantly!" It's not just about selling; it's about selling smartly!