Sep 07, 2023 12:00AM
Maximize ROI: Size Matters in Amazon's REC Ads. New reporting tools let you analyze performance by creative size. Tailor your strategy to get the most bang for your buck. Thanks, Joe.
Not all creatives are created equally.
Some are 300x250, while others are 728x90 or even 970x250! There are many different creative sizes available when using Amazon’s Responsive E-commerce Creatives (REC), a baker’s dozen to be exact. So, should you use all of them or only some?
A new option in the Report Center can help answer that question. Reporting by Placement Size lets you drill down to analyze performance for each size. Some key metrics we like to track are:
- Viewability Rates
- Click-Through Rates
- Detail Page View Rates
Whether your goal is to boost visibility, increase clicks, or drive more conversions, these detailed metrics allow you to tailor your strategy accordingly.
By identifying which creative sizes perform best, you can strategically allocate your resources and make your advertising budgets go further.