Maximize Amazon keywords for listing success. Make sure it's seen. Optimize your title and back-end keywords—200 characters for titles, 250 bytes for search terms. Thanks, Steven.

Steven Pope

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Being findable on Amazon should be your top goal as a marketer, here's why:

You could have the sexiest listing, but if no one can find it, no one will buy.

The best way to be found is through keywords.

Title and back end keywords need to be maximized.

250 Bytes for Search Terms.

Upto 200 Characters for Titles.

Each field has different optimization techniques.

Unique exact match terms should go into the title. While a run on sentence with 0 commas should be used in the search term field.

P.S. Spanish SHOULD go into the search term field.