Break the $25 barrier on Amazon and bag free shipping for non-prime customers. An extra 2 cents on a $24.99 product could entice more buyers, boosting sales. Subtle pricing strategies can make big differences. Thanks, Mansour.
Mansour Norouzi
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💡 Amazon Pricing Strategy: Breaking the $25 Barrier
Amazon offers free shipping for non-prime customers on orders over $25. If you're pricing your products just under that $25 mark, it might be worth considering a slight bump up.
Free shipping can be a game-changer.
Let's take an example. In the attached image, a Dog Vitamin product is priced at $24.99, falling just short of the free shipping threshold.
Just by adding an extra 2 cents to the price, it becomes eligible for free shipping. This small adjustment could potentially attract more non-prime customers who value free shipping, and thereby boost your sales. 🚀
It's these subtle pricing strategies that can sometimes make a big difference. So, if your product price is dancing around that $25 mark, don't be afraid to step over the line - it might just work in your favor.
Has anyone experimented with this strategy? I'd love to hear about your experiences and insights. 🗨️