Amazon's ocean of search terms is vast and varied. Keyword research isn't just important, it's crucial. From hundreds of unique searches, your product can pop up. The more ads you can afford on these searches, the better. Also, finding incremental targets via keyword research helps to discover cheaper and usually, higher CVR targets, allowing for a balance of scale and profitability. Thanks, Destaney.

Destaney Wishon

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Keyword Research | Search Term Expansion
How many unique targets do you think drove a sale for ONE ASIN last month?

50? 
100? 
500?

Are there really THAT many ways for a customer to find your product on Amazon?

Yes. 
Yes, there are.

For ONE ASIN in the month of April, 1,526 UNIQUE Sponsored Product targets drove a sale!

THIS is why keyword research matters so much.

Hundreds of different searches can lead a customer to your product detail page.

You should have ads on as many of them as you can afford.

A few additional callouts -

🔶 For the top 20 sales driving targets, the average CPC was $6.45

🔶 For the top 20 sales driving targets, the average RoAS was $3.34

🔶 1408 unique targets drove less than 2 orders a month

🔶 Of those 1408 unique targets, the average CPC was 2.12 CPC

🔶 Of those 1408 unique targets, the average RoAS was $6.7



Keyword research allows you to expand your reach and find incremental targets that are MUCH cheaper than average, and usually, higher CVR targets. 
(Cheaper targets + Higher CVR = Higher RoAS)

This allows us to strategically distribute the budget in a way that maximizes scale AND profitability.