Amazon’s brought 'Cost Control' into Sponsored Display Campaigns. No more manual bid editing - set your desired outcome and let Amazon do the bidding. Thanks, Yogesh.
Yogesh Kumar
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🚀 #amazonadvertising #feature #addition🚀 Amazon Introduce "Cost Control" feature in Sponsored Display Campaigns.
➡️ A new update has been introduced for the sponsored display campaign on Amazon Advertising, which aims to provide better control over costs. This update includes a feature called "Sponsored Display Cost Controls" that allows advertisers to set budget limits and adjust bids for their sponsored display campaigns.
➡️ With Sponsored Display Cost Controls, you can inform Amazon about the desired outcome you want to achieve for a primary metric, and Amazon will handle the bidding process to help you reach that outcome. You can specify a specific value for the metric, and Amazon will optimize the campaign settings to try and stay at or below that value. According to Amazon, It may take up to 72 hours to see the desired result.
➡️ It's important to note that when you set a desired outcome for a primary metric, manual editing of bids is not possible. Amazon will take care of optimizing the bids to meet the desired outcome you have specified.
➡️ IMPORTANT: If you intend to utilize both the "Optimize for Conversion" optimization strategy and the "Cost Control" feature simultaneously, it is crucial to place a minimum bid of $5 in order to generate a single order. Therefore, to effectively utilize both features concurrently, it is imperative that you advertise a product for which you can afford to spend minimum of $5 per order.