Amazon shoppers take 25.9 days to purchase. Far longer than the 8.2 days most guessed. This data could influence Amazon advertising tactics. Reconsider bid adjustments, expand time frames, and integrate DSP into budgets for a more nuanced approach. Thanks, Destaney.

Destaney Wishon

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How many days on average do you think Amazon shoppers spend between their INITIAL shopping query and PURCHASE?

Amazon says 25.9 days!!!

386 of you guessed 8.2 days!!!

That's a big discrepancy.

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A few points to consider -

🔶 How many people "add to cart" but do not purchase until they have multiple items?

🔶 Mean, median, mode.....we don't know what Amazon is pulling here. There are a ton of variables that could be skewing this data. Price point, Category, Abandoned carts?

🔶 How does this influence your Amazon Advertising strategy?

Should we be less conservative with our bid adjustments? Maybe.

Should we be looking at larger time frames? YES.

Should DSP play a larger role in advertising budgets? Absolutely.

More time spent on driving awareness, and a heightened focus on re-marketing to force a shorter purchase window? Yes and yes.

They Amazon shopper journey is not as simple as we try to make it out to be in PPC.
We need to start considering every aspect of that journey with a curated strategy from awareness to loyalty.