Sep 23, 2023 12:00AM
Amazon: Not Just Listings, But Strategy. Brands tap Amazon for trust, speedy fulfillment, and pricing prowess. But success goes beyond listing. It demands strategy. Thanks, Jason.
Amazon is the best way to acquire new-to-brand customers
Every brand knows that it's hard to get that first sale
You have to convince a consumer to chose your brand and your product over all the other options
And then the game is all about getting them to come back and buy more from your brand
But Amazon makes it so much easier for the following reasons:
1. Consumers trust Amazon because of the data security with their payment info and the generous refund policy
2. Amazon's fulfillment speed is second to none, which consumers love
3. Consumers expect that Amazon is always price competitive
4. Amazon is the largest spender on Google ads, so they are driving tons of traffic and through other channels as well
(they spend more than Google...that's a power move)
5. and so much more
So the question is...how are you capitalizing on this opportunity?
You can't just throw your products up there and hope for the best while spending some money on ads
Your competitors are doing a heck of a lot more, I can promise you
Instead, you need a strategy
What's your game plan for the next 6-12 months?
What content do you need?
Where do you have an opportunity to grow in different product verticals based on price, reviews, demand, relative competition, etc.?
And how are you going to seize those opportunities from a paid ads perspective?
We do this comprehensive planning for all our managed client partners
It's what's necessary to succeed
It's not easy, but it's worth it
How are you capitalizing on growing your brand on Amazon?