Amazon is piloting a badge to spotlight items with high return rates. Earning this badge could make recovery difficult for products, potentially impacting sales and reputation. Thanks, Prem.

Prem Gupta

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New Badge testing - "Frequently returned item"

✅Amazon announced that they will start testing a new badge called "Frequently returned item" this month.

✅This program will identify products with the highest return rates in their product category.

✅If any product receives this badge, it will be difficult to recover.