👉 You’ve probably heard this before:
- Set up an automatic campaign.
- Run it for a while.
- Check the data, then add negatives.

🚨 It’s a common approach. But it’s wrong. Why?
Because waiting until after the campaign runs to add negatives means you’re throwing ad dollars at search terms you know won’t convert.

Which means wasted Ad spend and wasted time. There’s a better way.
Start with a “negative” list from day one.

Think of it like prepping your keywords before a campaign, except you’re pre-prepping what not to target.

1️⃣ Research the obvious negatives:
How to find it? It's the same way you'd research KWs to target. You can leverage keyword research tools like Helium 10, and/or check out Amazon’s suggested keywords on the campaign setup UI. These suggested KWs are the ones Amazon is most likely going to target for. Just take the KWs which are obvious negatives. And add these to your negatives before launch.

2️⃣ Refine, but Don’t Restrict
But don’t be too restrictive—auto campaigns are meant to cast a wide net. But set these initial boundaries so you’re not paying for clicks on keywords that don’t make sense. You’re not tightening the net; you’re just cutting out the noise.

3️⃣ Let Auto Campaigns Work for You
When set up strategically, auto campaigns are powerful. They bring:
Lower CPC – Automatic targeting keeps costs down while testing out broader relevance.
Faster Impressions – Auto campaigns are quick to deliver data, giving you insights to improve faster.