August 07,2020

Coupons & A/B Testing

Joshua Justice

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Full Episode

Transcript

I would often put coupons on a lot of the top products and then make sure we got it in that top spot because, you know, when you're browsing, those coupons really pop and get your attention. In the past, though, what I would always do with an account was do an A/B test with coupons. I would do like one or two weeks, preferably two weeks. Make sure that the coupon starts on a Monday so you can get kind of clear weekend data and then, do one as a percent off and do one as a dollar off and then see which works better and it's really different for different categories. So, for example, I had a furniture client and it was mostly like love chairs and the average buyer was a little bit older. And I was surprised, like the percent would work better even if it was just like 5% and the dollar amount, which would be usually be like $35-$50 you know wouldn't work as well. But, you know, I have tried that same process with, say, like an Auto Care Brand and the dollar amount would work better, even if it was only like if it was like $1 or $2 then we get clicked more than if it was 5%-10% I think it was like 10%

Thanks,
George