September 07,2020

Amazon Creatives influences buying decision

Daniela Bolzma‪n‬

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Full Episode

Transcript

When you're looking at Amazon search, there's some that are just a blatantly terrible renders right. I know you've seen these something or just like so brilliant. Like if you look at most beauty brands, I would I would guess, more than you know, 60 or 70% of them right now are using renders. So the renders have gotten so good at looking just beyond Riel. They just they just pop off the page, right? And you really need to pop off the page. Teoh, get those clicks right. And so one thing that you know, a peer of mine told me was picks get clicks and it's true you spend a lot of time really honing in on just this one piece. You can get the clicks away from your competitors and we just actually are releasing a case study with a brand called Yes Bar. And we only focused on this one thing with them. That's all we did. I mean, we redid their whole listings, but we spent the bulk of the time really spending some ideation around this main image. What else could we dio? And ultimately we ended up doing three different things. We reduced the space, the white space around their image and made it bigger. We did a three render instead of a photograph, so it's really crisp and eye catching on. Then we added a badge on top of the packaging, so it's still, you know, in that Dreyer of compliance. But it's adding value to the shopper, and they're buying experience.

Thanks,
George